Leigh-San Mo

Good vibes and mucho dinero.

[Leigh-San Mo @LeighSanMo]

When I run a lighthouse test for some top popular pages, we get the 'Page is blocked from indexing' flag that leads back to this :(

[Leigh-San Mo @LeighSanMo]

Hi @JohnMu, maybe a dumb question but I inherited a robots.txt that has a disavow all rule at the very bottom. I believed the previous team wanted to callout googlebot (and some others) that were important but block everyone else. Is this the wrong way to go about it?

[Leigh-San Mo @LeighSanMo]

@FeryKaszoni Amazing strategy...thanks for sharing!

[Leigh-San Mo @LeighSanMo]

Facebook's outage highlights the importance of not relying solely on social media. Think of the businesses who were effectively handcuffed and became invisible when this outage happened.

It's a good reminder to diversify your online presence, especially by with your own website

[Alex Lieberman @businessbarista]

Sooo this happened.

@peppertheapp agreed to donate a meal to someone in need for every RT that this tweet gets.

And they’ll keep donating up to 10,000 RTs/meals.

RT to donate a meal, and let’s help fight hunger together.

[Leigh-San Mo @LeighSanMo]

@brightonseo Google Glass was going to revolutionize everything 😎

[Li Jin @ljin18]

1/ Consumers increasingly trust Amazon, Stitchfix, and other aggregators to sort and surface the best products, which diminishes the importance of individual manufacturers. This means the algorithm is the new consumer brand--signaling trust and quality.

[Leigh-San Mo @LeighSanMo]

@bill_slawski Good businesses not leveraging their strong reputation / client relationships to build reviews on their Google My Business

[Ross Hudgens @RossHudgens]

A deadly sin that plagues many SEOs is gluttony: the belief that their page should rank 1 for a massive bucket of keywords, which causes soft-to-strong KW stuffing. Focus strongly on the few that your brand is a best fit for -- better to be 1 for those 3 instead of 14 for all.

[Dawn Anderson @dawnieando]

Liking it a lot -> “Regular expressions and XPaths alternatives every SEO needs” by @WillmannTobias https://t.co/qQW2kQUmxG

[Leigh-San Mo @LeighSanMo]

https://t.co/1thjpX2vpQ https://t.co/kLq8aQP3UH

[Kyle Beats @KyleGarvanBeats]

It’s very clear that in order to be successful you must do something that nobody else is doing (But at the same time people have to understand it) ... go sit in a room for 24 hours and figure out a unique way to put out content around whatever you’re doing.

[Tylor Hermanson @MyNameIsTylor]

Want to find the "next in line" Answer Box?

Step 1: search and notate the answer box domain
Step 2: search again -site:https://t.co/f5dZU3x0LC

h/t to @dr_pete as this is a modification of a tip I got from him.

[Dan Shure @dan_shure]

Here's one way to rank and earn clicks for a search with a 'simple' answer - give the user the NEXT, perhaps surprise/contrary thing they'd want to know..

[Bill Slawski ⚓ 🇺🇦 @bill_slawski]

Google has updated PageRank by adding Trust to the link graph. https://t.co/cKtL2w8ypf https://t.co/yldLzYnu8k

[Leigh-San Mo @LeighSanMo]

Whatever kind of marketing you're doing will improve if you live the lives of your customers and their influencers. https://t.co/KhGQJzsE9E via @moz

[Leigh-San Mo @LeighSanMo]

Digital Cadets https://t.co/BUH4qj888a

[Justin Briggs @justinrbriggs]

How to Scrape “People also search for” from Google Results:

Install Chrome Scraper Extension:
https://t.co/bza6J9afAf

Use this Xpath:
//div[contains(@ id,'eobd_')]/div

(Remove space after @ symbol)

[Jason Acidre @jasonacidre]

Tons of useful insights from this recap of the SEO ranking factors panel from SMX west (w/ great presos too) https://t.co/HYd4wAfQ1b

[Lumar (formerly Deepcrawl) @lumarhq]

The current roadmap of demand creation according to @randfish

1) Associate your brand with a problem
2) Create awareness of a problem
3) Amplify the problem
4) Make your brand visible at the right time to the right people
5) Improve processing fluency

#searchlove