Louis

[Louis @LouisEIU99]

@LaurenC_EIU Influencer marketing seems like it would be a fun fit for a coffee shop but I wonder how well engagement is linked to local vs more national influencers

[Louis @LouisEIU99]

@ashlynngsmith Chart design uses contrast very well here to keep things legible but also stylish!

[Louis @LouisEIU99]

Content creation budget has the second highest share of money due to the link between quality of ads and how effective they are at converting to sales.

[Louis @LouisEIU99]

$500 budget for this project has been devoted to the following.

[Louis @LouisEIU99]

Reels tend to have very high potential for engagement per dollar spent and that is why they have the largest portion of the budget

[Louis @LouisEIU99]

@babygirImae I ended up only finishing s2 a few weeks ago as well and I did the SAME strategy because I hated waiting every week haha. Doing the same thing by waiting for a bunch of knights of the seven kingdoms episodes to pile up!

[Louis @LouisEIU99]

@LaurenC_EIU I also have found myself purposely avoiding this character. Whenever I am trying to be articulate and flowery I fear I am going to be perceived as using AI.

[Louis @LouisEIU99]

Here we can see a very rough fall during the dunk contest. This has only served to stoke the flames on the negative sentiment toward this years dunk contest. https://t.co/jK5guPmUKI

[Louis @LouisEIU99]

Kevin Durant is coming under fire after fans find his burner account and identify a series of inflammatory messages aimed at fellow players now linked back to the basketball star. Here are a few examples of what is garnering the most attention.

[Louis @LouisEIU99]

The dunk contest in particular was receiving quite a bit of controversy as players were blamed for lackluster effort and creativity.

[Louis @LouisEIU99]

In what some have dubbed to be the worst NBA All-star weekend of all time, a series of chaotic reveals, puzzling actions, and disappointing performances have dominated the discourse

[Louis @LouisEIU99]

@em_davis07 In mine there was less focus on engagement and more on improving specific sales. We both indirectly/directly sought to improve our engagement though. #CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Louis @LouisEIU99]

@babygirImae One difference between our strategies is that mine was focused more specifically on products. One similarity is that we both are improving engagement. #CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Louis @LouisEIU99]

One key insight during this process was realizing how little direct advertising to specific merchandise is done through social media. #CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Louis @LouisEIU99]

The brand I chose was the Chicago Bears. My main goal was "Improve the ratio of engagement on X and Instagram to converted sales including tickets and merchandise". #CMN3980 #EIUSpring2026 #SocialMediaStrategy

[Louis @LouisEIU99]

@addyd02 @Nike @adidas In my analysis, both brands posted much more than yours. It's interesting that brands this large would choose not to use such a popular platform to drive engagement/sales. I wonder if they have purposely distanced themselves from X due to controversy relating to ownership change

[Louis @LouisEIU99]

@addyd02 @Nike @adidas It's interesting that brands this large would choose not to use such a popular platform to drive engagement/sales. I wonder if they have purposely distanced themselves from X due to controversy relating to ownership change?

[Louis @LouisEIU99]

@JFCMN3980 I noticed a similar trend in my analysis of @ChicagoBears & @packers of Instagram dominating engagement. It is interesting you found a significant difference between companies in engagement with a clear winner, I wonder if this is reflected in earnings?

[Louis @LouisEIU99]

I monitored @ChicagoBears and @packers for 3 days to compare engagement, tone, and audience response. Here’s what I found: #BrandComparison #SocialMediaResearch #CMN3980

[Louis @LouisEIU99]

Both brands could stand to tailor the images better towards the purpose of posts. I found myself looking down at captions and being puzzled why they don't relate better to the post. Packers should moderate replies more strictly. #BrandComparison #SocialMediaResearch #CMN3980