Michael Gural

[Michael Gural @MGural99]

Looking to enter the #RetailMediaNetwork space with your brand? Watch @Merkle’s Janine Flaccavento, Megan Cameron, and @MyTotalRetail’s Marie Albiges in this on-demand webinar to learn more. https://t.co/LOjdvSp3Kc

[Michael Gural @MGural99]

First-party data is critical for marketing success with third-party cookies being phased out. Join @Merkle & @CardinalPath for an exclusive virtual roundtable on Nov 30 to prepare your organization. https://t.co/6mzoYMKr1B

[Michael Gural @MGural99]

The #DTC model allows you to collect first-party #data that can be used to create more targeted, relevant #CX. Download @Merkle's playbook for 2022 #CPGmarketing strategies. https://t.co/65ayGHuKLl

[Michael Gural @MGural99]

Don't overcomplicate your customer journeys. Learn three steps to creating customer journey maps that are based on behaviors and lead the customer to purchase in @Merkle's ebook. https://t.co/oIySISXKA9

[Michael Gural @MGural99]

How did @Albertsons, @ActionIQinc, and @Merkle implement #CDPs to take advantage of an influx of #ecommerce shoppers and deliver consistent #CX? Find out in the case study: https://t.co/TuY0RSSyYp

[Michael Gural @MGural99]

Why are #streamingservices doing so well, and how is this trend set to evolve as content and technology upgrades? @Merkle’s Jennifer Mandeville breaks down insights and explains. https://t.co/VgKPrtqgnz

[Michael Gural @MGural99]

Why is #firstpartydata rising in popularity among marketers? Should zero-party data now be considered? @Merkle #B2B’s @michaeljmclaren shares key insights on @MediaPost: https://t.co/9zarKu1mqx

[Michael Gural @MGural99]

What are some trends that marketers need to keep an eye on in Q4? Join a virtual session on October 27 with @Merkle’s Rachel Monfre & Jennifer Mandeville as they go in-depth over key factors and ways to strengthen your #mediastrategy. Register here: https://t.co/fUYy4TDtOj

[Michael Gural @MGural99]

Third-party cookies will soon be an unreliable tracking option. Has your organization implemented new approaches for capturing critical customer data? Download Merkle's Customer Engagement Report for the latest insights. https://t.co/iKbk2lWLkQ

[Michael Gural @MGural99]

.@FreeWheel launches a new series showcasing companies that improve TV for all. The 1st episode features Tom Leone, from BrkThru, who discusses how the agency accelerates their customers’ moves to a digital-first strategy. #FWInnvaotrs #EffectvEmp https://t.co/AuObpJ5WAL

[Michael Gural @MGural99]

[#Podcast] Tune in to hear how the media can harness the full potential of #CTV, #programmatic, and premium video. @FreeWheel #MediaTalks #EffectvEmp https://t.co/0pTa1nSs10

[Michael Gural @MGural99]

B2B tech products and services, the largest sector of B2B advertising, saw a massive boost in the US as the pandemic increased demand across the tech industry according to @eMarketer. #media #adspend #advertising #adtech #EffectvEmp https://t.co/sVL5lODAAH

[Michael Gural @MGural99]

The percentage of Americans who report they are spending more time with various #media than they did pre-pandemic remains high, according to findings of @mindshare's ongoing COVID-19 tracking study. #video #TV #EffectvEmp https://t.co/UHTtzRYHuZ

[Michael Gural @MGural99]

On average, well over half of streaming’s reach is incremental to linear TV’s, according to the latest #TVviewership report from @Comcast Cable’s advertising division, @Effectv. #EffectvEmp https://t.co/IRv02a7c7e

[Michael Gural @MGural99]

Tapping into #ivesports offers brands many benefits. In fact, these events attract more live spectators than any other TV event. Learn more about the shifting value of live sorts and what's next on the horizon for advertisers via @FreeWheel #EffectvEmp https://t.co/O8bXdaHg90

[Michael Gural @MGural99]

For many viewers, TV is not just broadcast, cable, and video on demand anymore. Among @Comcast households, more than three-quarters (76 percent) of streamed content is consumed via the traditional TV screen. #TVviewership #EffectvEmp https://t.co/SUT0SQurXI

[Michael Gural @MGural99]

Join @JenckesM, President, @ComcastAd as he shares the importance of ERGs (employee resource groups) to foster transparency, community and accountability. #DEI #diversity #inclusivity @mediavillagecom #EffectvEmp https://t.co/mxEfHaNKak

[Michael Gural @MGural99]

In 2022, @OmdiaHQ forecasts total movie spend will rise to a record $80 billion globally. #movies #premiumvideo #TV #EffectvEmp https://t.co/dgsPGM16if

[Michael Gural @MGural99]

How did advertisers place their digital video ad buys? @FreeWheel says 24% was via programmatic platforms, while 76% were direct. Year-over-year #programmatic ad-view growth hit 84%. #FreeWheelVMR #advertisinginsights #EffectvEmp https://t.co/TJGE4newaY

[Michael Gural @MGural99]

“The first half of 2021 was an interesting & pivotal time in terms of viewership trends & how the industry responded. 1 example was the rise in programmatic transactions, as buyers sought greater flexibility...” @jacrothwell, Marketing VP #EffectvEmp https://t.co/8dwWUtUUPa