MUST - Fermenting Ideas

International #wineconference bringing all industry experts together to shape the future of wine. Join us in June for 3 days in sunny Portugal.

[MUST - Fermenting Ideas @MUSTwinesummit]

Ten days after the #winesummit2019, here’s a recap of what happened at the 3rd edition of MUST - Fermenting Ideas #mustfermentingideas
https://t.co/u51sUCOMhL

[Wine And Other Stories @wineaostories]

It really sounds like an inspiring event! Particularly curious about what has been said about terroir - Good report @FelicityCarter - #wine #winelover @MUSTwinesummit

[Wine And Other Stories @wineaostories]

@FelicityCarter @MUSTwinesummit @ruiafalcao It really sounds like an inspiring event! Particularly curious about what has been said about terroir - Good report @FelicityCarter - #wine #winelover @MUSTwinesummit

[MUST - Fermenting Ideas @MUSTwinesummit]

@wineaostories @FelicityCarter @ruiafalcao Thank you!

[Leandro Cabrini @leacabrini]

@FelicityCarter @MUSTwinesummit @ruiafalcao A great report, thanks Felicity. I’m looking forward to the next edition!

[Paul Mabray @pmabray]

@FelicityCarter @MUSTwinesummit @ruiafalcao Thx for the shout out @FelicityCarter - between your amazing speech, Miguel Torres, @simonjwoolf @antonioargraca @Ntsiki_Biyela & @EricAsimov & @richardsiddle @ruiafalcao I was enthralled/inspired/enlightened and had a ton of laughs. Hoping to see everyone there again next year.

[MUST - Fermenting Ideas @MUSTwinesummit]

Fantastic recap. Thanks @FelicityCarter !

[Richard Siddle @richardsiddle]

The wine industry won't get more consumers into wine unless it changes the way it talks to them says @pmabray on @TheBuyer11. We need to understand what they really care about & and that means getting deep, down & digital https://t.co/hcQLSYJwrN

[MUST - Fermenting Ideas @MUSTwinesummit]

@SorchaHolloway @ukwinehour @LouisBouillotOf @RichardHolmes20 @TheKirstenMac @BradleyHorne @FrancescaGaffey @GreatBritWine @lisawinetravel @criadera @RobbiePriddle @SolicitingFlava Congratulations on 4 years of hardwork building this amazing community. Glad we get to be a part of it - thank you for facilitating these connections online and IRL 🍾

[Paul Mabray @pmabray]

Selling = making a good product & storytelling. Story telling = creating & *distributing* content (the most important component) which = publishing.

Wineries, think like a publisher.

[MUST - Fermenting Ideas @MUSTwinesummit]

Such a great #UKwinehour this evening with @pmabray. We couldn’t join the convo live but we’re having a blast reading through the tweets. Check it out!

[Paul Mabray @pmabray]

@SpitbucketBlog @Liam3494 @SorchaHolloway One of my core truths is to keep one foot in and one foot out of the biz so that I can see clearly. #ukwinehour

[Paul Mabray @pmabray]

@thesommelieruk @SpitbucketBlog @SorchaHolloway @richardsiddle @EricaAGmz @amabray And that we don't have an education problem, we have an engagement problem - https://t.co/e9kvB7BQlG #ukwinehour 2/

[Paul Mabray @pmabray]

@SorchaHolloway @BradleyHorne The word influencer is a loaded term (esp now). The irony is that we've always depended on influencers. Whether through Robert Parker, @joefattorini, @JancisRobinson, @robertjoseph, @jamiegoode, somms or even our circle of friends. #ukwinehour

[Amber @ SpitBucket.net @SpitbucketBlog]

@pmabray @SorchaHolloway @richardsiddle @EricaAGmz I love the phrase "Failing Forward". Used to have a manager that said that the opposite of that was "Standing Backwards" because, whether you like it or not, everything around you keeps moving so standing still means falling behind.

#ukwinehour

[Paul Mabray @pmabray]

@AdrianPAtkinson @timcarlislewine @SorchaHolloway That’s an amazing q & something I’ve thought about, spoken w/ economists, behavioralists & more. The very nature of unlimited wine choices inherently promotes brand promiscuity as well as choice anxiety/category inhibition. 2/ #ukwinehour

[Paul Mabray @pmabray]

@SorchaHolloway @richardsiddle .@wente really leans into parts of social media @duckhornwine are leaders in CRM, @rodneystrong beta tests a lot of things @pernod is great at analytics, @dirtyandrowdy rock engagement, @coppolawine does fascinating UX, & Treasury Wine lit the industry on fire w AR. #ukwinehour