@amywhiggins @SFerika @Qualtrics Thanks for the shout out, Amy! We love working with marketers to build and analyze surveys.
As a quick point of clarification, we don't have our own lists, but we work with others who do.
We actually asked people this question in our survey :) The top reason for not conducting research is that they don't think it is a good use of their resources. Of course, we beg to differ. Research works for many reasons! https://t.co/GcitI8CS7V https://t.co/nN4u7t0PHH
Love that you were talking about the power of research years ago @KatieMartell!
To put a bit of context around the stat below, the 92% of those who are using research plan to conduct additional research in the next 12 months. [About 1/2 of marketers are currently using research] https://t.co/rGgrQTSmQD