Marissa Sharif

Associate Professor of Marketing at the Wharton School of the University of Pennsylvania

[Marissa Sharif @marissa_sharif]

Excited to see my paper with @Kaitlin_Woolley out at JCR! We find that consumers rely on the proportion of categories completed (e.g., sets of workouts) rather than their absolute progress (e.g, total number of workouts completed) when determining their goal progress. @JCRNEWS

[Journal of Consumer Research @JCRNEWS]

Goal achievement frequently involves completing a number of smaller goal-related actions.

Consumers categorize such actions and determine goal progress based on the proportion of categories completed.

By @marissa_sharif + @Kaitlin_Woolley

Read more ⬇️
https://t.co/fFpVrUUhJG

[Behavior Change for Good Initiative @BehaviorChange]

In their new paper, Team Scientists @mehr_katie, @marissa_sharif, co-director @katy_milkman, & co-authors tested the impact of “streaks” on goal achievement, finding that workers complete more tasks when their compensation structure encourages consecutive successes: https://t.co/hdzCHqI3EX

[Knowledge at Wharton @whartonknows]

Making New Year's resolutions? Keep this finding from @Wharton professor @Marissa_Sharif's research in mind.

Achieving goals is easier when you build in "emergency reserves" – flexibility to give yourself room to fail and persist: https://t.co/Ut3kmKgLmp

📝: @MarissaShandell

[Marissa Sharif @marissa_sharif]

Thanks to @marissashandell for a fantastic visual depiction of our work!

[Knowledge at Wharton @whartonknows]

@Wharton @marissashandell We often abandon bigger, long-term goals when suffering setbacks along the way.

"Emergency reserves" – "flexibility within a goal that’s available if you need it" – can help you stay on track, @Wharton Prof. @Marissa_Sharif found: https://t.co/Ut3kmKgLmp

📝: @MarissaShandell

[Knowledge at Wharton @whartonknows]

To hit your goals, break them down into smaller subgoals.

In a study of volunteering, research by @AngelaDuckw, @Katy_Milkman @Marissa_Sharif @edwardhchang, and @aneeshrai17 found that this strategy increased volunteer hours by 7-8% over several months: https://t.co/sddfrgoPL8

[Marissa Sharif @marissa_sharif]

Super cool to read about the successful impact of emergency reserves at Noom! Thank you Aline for the support!

[Aline Holzwarth @alineholzwarth]

I’ve been crushing on ‘emergency reserves’ ever since I read @marissa_sharif’s first paper on them. So I was beyond thrilled to hear @jackbres share how @noom uses them to help its users. Read my interview with Jack in @Forbes: https://t.co/TZ1Wy4eUBg

[Marissa Sharif @marissa_sharif]

Check out our new paper finding people are more likely to spend their remaining resources in a used (vs. unused accounts). Lead by the amazing Siyuan! Keep an eye out for her as she’s going on the job market this year!

[Siyuan Yin @niynauyis]

🚨New paper (w/@marissa_sharif) is out in JEP:General! We find that people are more likely to spend their remaining resources in a used (vs. unused) account. For example, people are more likely to spend the $10 remaining on a used $100 gift card vs. an unused $10 gift card.

[Shannon Duncan @ShannonMDuncan]

🚨New paper out at Cognition!
Examining ethical judgments of poverty portrayals in charity ads, we find lay judgments hinge more on whether portrayals are genuine (sampled from reality) than whether they are representative (depict what is typical). More details below...

[Aneesh Rai @aneeshrai17]

Check out our @sciam op-ed highlighting the benefits of breaking big goals into smaller subgoals for increasing productivity over time! Grateful to have worked with a dream team of authors on this paper. 😊 @katy_milkman @angeladuckw @marissa_sharif @edwardhchang

[AMA Journals @ama_journals]

A Journal of Marketing Research study shows completing tasks that require more #selfcontrol lead to higher perceptions of progress toward a goal. This finding is important for any company helping consumers reach #goals (e.g., @ww_us, @mint).

Learn more: https://t.co/JpT3KSfHMM

[Social Science Prediction Platform @socscipredict]

New on SSPP: What's the impact of different forms of choice architecture on people's estimates? @KellenMrkva, @marissa_sharif, and @ShannonMDuncan invite your predictions! https://t.co/CGXLbUrGNe
📅 Closes: Sep 12
📚Discipline: Econ, Psych
⏱️Length: 5 min

[Katy Milkman @katy_milkman]

How many days does it take to form a habit? In *new* #research out in @PNASNews, we use ML to analyze over 50 million decisions about gym attendance & hand sanitizing. The answer? It depends! Hand sanitizing habits form in weeks; gym habits in months. https://t.co/hDv3NNG3uu

[Behavior Change for Good Initiative @BehaviorChange]

#Choiceology with @katy_milkman is back for its 11th season! Check out the first two episodes below:

The Power of Do-Overs with
#BCFGTeamScientist @marissa_sharif
https://t.co/j4el5jXgJS

The Beanie Bandwagon with
#BCFGTeamScientist @RobertCialdini
https://t.co/X7L1HyTplb

[Jenny Olson @JennyGin18]

New paper alert 🚨

I’m thrilled to share that our new paper, “Common Cents: Bank Account Structure and Couples’ Relationship Dynamics," a collaboration with @scottianrick, @deborahasmall, and @EliJFinkel, has been published in @JCRNEWS!

A quick🧵

https://t.co/XTMosEpCka

[SJDM @SJDMOfficial]

Hello world! 😊👋This is the New Official Twitter Account of SJDM. Could you help us spread the word so that we can reach all our members, announce exciting opportunities, share latest research? @EmmaELevine @irenesco @alix221 @abbysussman @ovulsezer

[Katy Milkman @katy_milkman]

When you set a challenging #goal, does it help or hurt to give yourself some slack? Research by @Wharton's @Marissa_Sharif shows how important a little slack can be.👂to a new #Choiceology episode (kicking off a new season of the podcast) to learn more 👉https://t.co/oJlNkt5CeK

[Rachel Arnett @Rachel_D_Arnett]

🚨 New Paper Alert! Can you be yourself at work without sacrificing professional success? My new paper demonstrates how minority employees can achieve this elusive balance through rich cultural-identity expression. (1/n) https://t.co/o3p9vcMAVj

[Ioannis Evangelidis @i_evangelidis]

You all probably know the attraction and compromise effects. But have you heard of the upscaling effect? If not, then this thread is for you. In a new paper (https://t.co/FeLvrSdexu) at @JCRNEWS, we (I, @JonathanLevav, and Itamar Simonson) demonstrate a new fascinating effect

[Hal Hershfield @HalHershfield]

I'm thrilled to announce the publication of YOUR FUTURE SELF, out in June 2023! The book focuses on why we have a hard time making our hoped-for futures a reality, and what we can do to make them brighter and more satisfying. https://t.co/9TM0MzBE1O

[AMA Journals @ama_journals]

Ever get sucked into YouTube for longer than you wanted? A new Journal of Marketing Research study examines why people get stuck in #rabbitholes and how to increase (or decrease) this behavior. Read more: https://t.co/sQKASMV8I3

@Kaitlin_Woolley @marissa_sharif #consumerbehavior

[Penn Center for Health Incentives+Behavioral Econ @PennCHIBE]

CHIBE affiliate @marissa_sharif discusses how free time affects happiness in @TIME. https://t.co/8TdD17g7Z6