ROI Marketing

Curating marketing studies, stats, opinions & tools - with an emphasis on digital performance optimization. #MarketingAudit #AdFraud #Transparency

[ROI Marketing @Marketing_Audit]

The case for shifting CMO budgets from tech to creative services via @DCNorg https://t.co/BvO132K7nh

[ROI Marketing @Marketing_Audit]

That’s it - that’s advertising

[dave trott @davetrott]

When I first got into advertising, I thought I ought to find out how it works, so I asked my mum "Why do you buy Cadburys instead of other chocolate?" She said "Well I don't know, you see the name around a lot, it's quite famous so it must be good, and reliable I suppose"

[The CMO Club @TheCMOclub]

Digital Ad Fraud Update: It's at an All-Time High! @acfou #adfraud #marketing #CMO https://t.co/9SjeNXjtas

[ROI Marketing @Marketing_Audit]

The level of willful denial when it comes to ad fraud is staggering.

[Dr. Fou - FouAnalytics @acfou]

Tons more detail in the lawsuit document, read it for yourself. Practically every detail shows you how ad fraud is STILL being perpetrated on unprecedented scale.

This is 2019 folks. Digital ad spend is at its highest point ever; and so is ad fraud - both in dollars and rate of

[ROI Marketing @Marketing_Audit]

@acfou @robleathern No one wants to talk about it.

[ROI Marketing @Marketing_Audit]

Data Transparency In Advertising Is A Huge Issue -- Can FDA-Style Labels Help?
https://t.co/qDKEvcyXdk. @DCNorg @ChiefDigOfficer

[Mayflower Sails 2020 @MSails2020]

Mayflower Sails 2020 team is honored to be part of the restoration, preservation, and celebration of the Mayflower II, commemorating the 400th anniversary of the Pilgrim’s arrival in New England. Learn more about our mission, and our team here!
https://t.co/lxUu4cEwSy

[ROI Marketing @Marketing_Audit]

@michaelpachter @ShiraOvide The argument that it isn't an apples to apples -- or even a fruit to fruit -- comparison persists, though.

[Mayflower Sails 2020 @MSails2020]

Special very special thanks to Governor Charlie @MassGovernor for helping us set the sails for what promises to be an amazing experience for all May 14th- 19th, 2020!

[Dr. Fou - FouAnalytics @acfou]

If their only goal is making money.

I've heard arguments that ad fraud is OK because it doesn't kill people.

Who thinks that's an OK justification?

https://t.co/nJB1fJG0Wo

[Oli Gardner @oligardner]

Page speed matters, people. Slow Loads Sabotage Your Conversions: Check out The 2019 Page Speed Report Now! - by @ColinLoughran >> https://t.co/2INb3wgJlX via @unbounce #ShockAndAwe #cro #optimization

[EMARKETER @eMarketer]

Losses to ad fraud are estimated to be $5.8 billion this year. Don't fall victim: https://t.co/Cbon4k3NS4

[Campaign @Campaignmag]

Facebook removed 3.3bn fake accounts in six months https://t.co/iL58weTmtd

[ROI Marketing @Marketing_Audit]

Trying to figure out how to maximize ROI on pay per click marketing budgets? We can help: https://t.co/5Pc7rFy5sB. #SEM #DigitalROI

[Todd Nicolini Insights @InsightsTodd]

Video advertising in on the rise. But it isn’t for everyone @ChiefDigOfficer via @DCNorg https://t.co/KNYCNspHVJ

[Dr. Fou - FouAnalytics @acfou]

Yes. Too many #marketers and media buyers are now addicted to large quantities of impressions and clicks.

They choose to ignore fraud because if we found some, then there will be less quantities of impressions to buy, and fewer clicks in the reports.

[Britney Muller @BritneyMuller]

Here you go!

Your one-page SEO Cheatsheet:

A clean Moz version for clients & an informal customizable google doc:
https://t.co/zCY5xBjIC8

[East Coast Catalyst @ECoastCatalyst]

"Ongoing concerns over media transparency, contractual disputes and marketing moving in-house have left clients at odds with their agencies." via @Digiday @Marketing_Audit

https://t.co/gCcQmg6oZq

https://t.co/9ndRfDMazK

[Digital Content Next @DCNorg]

It appears that marketers will continue to advertise on problematic platforms, despite declines in usage and engagement along with increased regulatory scrutiny. https://t.co/1GWY1sBOF4