Matt Beaman

Entrepreneur, agency owner, and strategic marketing consultant focused on CPGs, tech, film/tv, & hot sauce.

[Ad Professor @The_AdProfessor]

24 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

24. When Fortune published an article about me and titled it: 'Is David Ogilvy a Genius?', "I asked my lawyer to sue the editor for the question mark.”

[Ad Age @adage]

Why long-term brand strategy still drives the most value https://t.co/94Sde79AqX

[Matt Beaman @MattBeaman]

I got the keys to my new inbox @NotionMail! 🚀

My achievements: 📬📚🎵📄🖼️🎯

https://t.co/AhmasA2g0V

[Matt Beaman @MattBeaman]

@HigherGradeHerb The best

[Matt Beaman @MattBeaman]

@WeedPorns @FocusV710 Done ☑️

[Charlie Holtz @charlieholtz]

David Attenborough is now narrating my life

Here's a GPT-4-vision + @elevenlabs python script so you can star in your own Planet Earth:

[Matt Beaman @MattBeaman]

@stickermule I like the color. Suits a Texas Longhorn well 🤘🏽We use sticker mule for our hot sauce company’s labels. Big fans. Let’s get spicy. 🌶️

[MoonPay 🟣 @moonpay]

@ThankYouX @thehugxyz @randizuckerberg @debsoon 🙌🤝

[Matt Beaman @MattBeaman]

The Techno-Optimist Manifesto https://t.co/uvdmFhBi4k

[Matt Beaman @MattBeaman]

@elonmusk Shamoo to the moon?

[Matt Beaman @MattBeaman]

@NFTland @StudioTBD_NYC @FlyFrogsNFT All right, all right all right

[Matt Beaman @MattBeaman]

@jakethedegen Send me your discord handle ! Bronze tier III Lfg

[Matt Beaman @MattBeaman]

@exoticgenetix @AllansSmoothies @cryptocactoid @CryptoHippo56 🔥 🫘 🌱 🌲

[Streetlab.io @Streetlab_io]

The street art scene is all about innovation and self-expression, and that same spirit carries over into the digital realm.

Street artists have a knack for creating thought-provoking and eye-catching digital art that pushes the boundaries and challenges the status quo.

[Matt Beaman @MattBeaman]

🎉 Just registered for the Adventurers on @PREMINT_NFT! https://t.co/jVz6ep6jtW

[Matt Beaman @MattBeaman]

🎉 Just registered for the 888IC x Adventurers on @PREMINT_NFT! https://t.co/CvLvRLENSo

[LoudPunx.eth @loudpunxnft]

LoudPunx WorldMap 2023 🧵

[Matt Beaman @MattBeaman]

@loudpunxnft @RollingLoud Let’s get rollin’

[The Tokyo Rebels @TheTokyoRebels]

🗼16th Day of Huntsmas!🗼

In an effort to spread awareness of our first hunt on Dec 21, we will be giving away 1 locked Rebel per day!

Rules:

1️⃣ Like/RT
2️⃣ Enter discord and react to the giveaway bot

Winner announced daily!

#TokyoRebels #RebelsRiseUp
#NFT #NFTGiveaways

[Matt Beaman @MattBeaman]

@trislit @NiftySlabs @AvaStarsNFT @cliff_esq @kwigbelle @Walshy_Eth @DragoNateYT Looks dope!