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Another parallel was NZ didn’t involve experts (professional designers) either so the results didn’t match expectations.
Maybe the public isn’t always the best judge when specific expertise is required.
1/ The similarity of Brexit referendum and New Zealand flag referenda is so striking I'm surprising it's not referred to more often.
New Zealand held 2 referenda. 1st to choose the best new design and 2nd to choose between existing flag and the new design that won the 1st ref.