Michael Knight

Founder, Blue Portal Consulting | Empowering Businesses through Identity-Based Marketing Strategies for Unrivaled Success | Strategy, Websites, SEO, Advertising

[Michael Knight @MichaelAKnight]

@PPCKirk it was really well done! 😅

[Jeff Allen™ @JeffAllenUT]

I wrote something for the first time in forever! Be best, get a mentor!

[Hanapin Marketing @Hanapin]

We cannot WAIT for our #webinar this Thursday with @REI! Our #shopping experts @Zbruner12 and REI's Robert Dawson will walk through the insights we got from Q4 and how they'll impact this new year. Join us! https://t.co/GFH8YkyGsp

[Hanapin Marketing @Hanapin]

T.O.D.A.Y. The spooookiest of #webinars 👻 with @Albright_C + @Matt_Umbro, talking about the BOO-tiful 6 new updates in @GoogleAds + @BingAds that just dropped! You'll jump out of your seat...at the #PPC possibilities! (ok, was that too much? 🎃) Join us! https://t.co/xPmDUech3g

[Michael Knight @MichaelAKnight]

@BryanGaynor12 And me trying to make it home knowing I wouldn't.. 🤣🤣

[Michael Knight @MichaelAKnight]

Finally on my last leg home! Only after having a delay that missed my connection in MSP on @delta. WHAT. A. DAY. A typical 8hr travel day home turned into 17hrs+ (and not technically home yet) and 4 total airports. #remotelife #stillwouldntchangemyhanapinlife

[Michael Knight @MichaelAKnight]

@joecummins5 @Flight_Refunds @Delta Too far for him to travel 😉 so gotta take the airline version.. but this one just didn't work out correctly.

[Michael Knight @MichaelAKnight]

Well. That sucks. On my way home on @Delta. Had a 1hr delay due to a table tray latch swap. Missed my connection to get home at 2pm and now have an extra stop and get home at 9:30p local time.. yay.. also now have a middle seat.. #remotelife at least the week was a success!

[Michael Knight @MichaelAKnight]

@PPCHartman @Delta Haha - thanks! Perfect gift!

[Michael Knight @MichaelAKnight]

Onward to the much anticipated @Hanapin RWE trip! I also realized I only seem to post about my travels.. whoops. #hanalife

[Hanapin Marketing @Hanapin]

Hearing some amazing things about @amazon advertising, and want to learn how to get started? Join us on Thursday as our two Hana-zon experts @shannonkglass and @TannerSchroeder walk you through how YOU can conquer this new frontier! https://t.co/qqh78IqKZH

[Michael Knight @MichaelAKnight]

@The_Hootman I think you are 1 away from the quota. So, almost there!

[Michael Knight @MichaelAKnight]

A quick @hanapinmarketing trip! #hanalife

[Michael Knight @MichaelAKnight]

@Albright_C @ebkendo @wilcoxaj @michellemsem @MilwaukeePPC Nah, next time we will invite YOU and not show up. It'll be a solo game. That should be interesting!

[Michael Knight @MichaelAKnight]

Shut the front door. @siliconvallaeys usig Alexa to learn about his account in @Optmyzr #heroconf

[Michael Knight @MichaelAKnight]

Amazon - Headline search ads are top of funnel, but think of them as your store end cap. You want your top products there. Also use lifestyle images to tell the story. #heroconf

[Michael Knight @MichaelAKnight]

Youtube - long- form true view is best ad format while bumper ads are best for remarketing since you cannot introduce your brand in 5-6 seconds @coryhenke #heroconf

[Michael Knight @MichaelAKnight]

Account Structure - microsegmentation! "When in doubt, breakt it out!" It's good to have an audience size of 20k-80k -@wilcoxaj #heroconf

[Michael Knight @MichaelAKnight]

Advanced shopping tip - Dont look at impression share for shopping -> look at CLICK share to see how you rank. #heroconf

[Michael Knight @MichaelAKnight]

@JeffAllenUT THE cutest puppy ever.