Monash Marketing

Latest academic research publications from our team at Monash Department of Marketing

[Monash Business School @MonashBusiness]

The pandemic has spurred businesses to grow their digital footprints to deliver more meaningful consumer experiences. But are these changes sustainable? Hear industry experts’ views in this Monash Marketing Business Webinar. https://t.co/TAbQuIwJRe

[Aus Business Deans @BusinessDeans]

Starting earlier, buying less and making the most of online – how COVID-19 is changing Australia's Christmas shopping habits https://t.co/G9D0WmRc0n @MonashBusiness @MonashMarketing #retail #shopping #christmas #marketing

[Monash Marketing @MonashMarketing]

How will AI Voice Assistants change consumer decision-making, and what does it mean for marketers? See the latest Marketing Letters thought piece, featuring our very own Prof Harmen Oppewal #MonashBusiness:
https://t.co/sU602sJXC9

[Monash Business School @MonashBusiness]

Chinese economy appears to be fast recovering from the impact of COVID-19 & is set to be the most important driver of global growth. Is Australia ready for China's new economy? Our Nov9 panel features Professors Ross Garnaut, Jane Golley and Yiping Huang. https://t.co/JGVK5hgNBD

[Monash Marketing @MonashMarketing]

Is the road to consumer forgiveness paved with money or apology? It depends on consumers’ power state and empathy toward the firm, says study by Chuang Wei and Maggie Wenjing Liu @Tsinghua_China, with Hean Tat Keh #MonashBusiness:
https://t.co/2KNUHtXTvR
#servicesmarketing

[Monash Marketing @MonashMarketing]

Running field experiments using Facebook split test - new JBR paper by Davide Orazi @MonashBusiness & Allen Johnston @culverhouseua. Read it in full on the Elsevier Public Health Emergency Collection:
https://t.co/UBT38q8w0M

#ConsumerBehavior #marketingresearch #weareanzmac

[Monash Marketing @MonashMarketing]

How can #B2Bmarketingresearch build industry collaborations with #researchimpact? New study by Erik Mooi @unimelb, Sudha Mani @MonashBusiness, Michael Kleinaltenkamp @FU_Berlin, Gary Lilien @penn_state, and Ian Wilkinson @sydney_business:
https://t.co/3wJ1Dky5PY

[Monash Business School @MonashBusiness]

Our energy mix is plagued by a lack of political appetite and competing business interests. So where does business find sound information on the role that #renewables play in meeting their energy needs? Join our discussion this 16 Oct https://t.co/Pxw2eiE8XZ

[Monash Marketing @MonashMarketing]

How do customers perceive service staff who go “above and beyond”? In their new JSM paper, Xiaoyu Wang, Hean Tat Keh @MonashBusiness, and Li Yan show that it depends on power-distance belief:
https://t.co/40MQraatNh
#servicesmarketing @JSM_Editors

[ANZMAC 🌏 @ANZMAC]

What a lineup for our Honours Symposium on 17 September. Represented are @QUTBusiness, @MonashMarketing, @GriffithBiz, @SMGriffith1, @RMIT, and @UTAS_ #weareanzmac

[Monash Marketing @MonashMarketing]

Should the Persuasion Principles Index (PPI) be used to pre-test video adverts? Find out more in a new EJM study by Nicole Hartnett @EhrenbergBass, Luke Greenacre @MonashUni, Rachel Kennedy, and Byron Sharp:
https://t.co/vbr38Q33Fn
#advertisingresearch

[Aus Business Deans @BusinessDeans]

Shorter shopping trips and more online retail – how COVID19 restrictions have changed Australian's consumer behaviour.
https://t.co/WuRRua8s4V @MonashBusiness @MonashACRS @MonashMarketing #retail #consumerbehaviour #onlineshopping #ecommerce

[GENMAC: Gender, Markets, and Consumers @genmac_org]

Congratulations to Dr. Jan Brace-Govan on her retirement! Dr. Brace-Govan was Associate Professor in the Business School at Monash University & served on the GENMAC Advisory Board.

Read her retirement reflections on 'gender' in marketing:
https://t.co/pafG3dvJ0s

[Monash Marketing @MonashMarketing]

New #ConsumerCultureTheory #acculturation paper on “Home culture consumption as ambivalent embodied experience” from Angela Cruz #MonashBusiness:
https://t.co/98Tw6ibSGa

[Monash Marketing @MonashMarketing]

Neo-colonial Marketization of “Ethical Tourism”: A Critical Visual Analysis by Veronika Kadomskaia @SwinBusSchool #CXI, Jan Brace-Govan, and Angela Cruz #MonashBusiness:
https://t.co/eN8ZJKeDaW
#ConsumerCultureTheory #CriticalMarketing

[Monash Marketing @MonashMarketing]

What is the association between national income and adult obesity? Debabrata Talukdar, Satheesh Seenivasan #MonashBusiness, Adrian J. Cameron, and Gary Sacks present #empiricalmodelling insights on this question in a new @PLOSONE study:
https://t.co/OYeTQZXXwI
#ObesityResearch

[Monash Marketing @MonashMarketing]

Congratulations to @sokolo8a @tilburgresearch, Satheesh Seenivasan #MonashBusiness, and @ManojThomas21 @Cornell for their latest #JournalofMarketingResearch paper on “The left-digit bias: when and why are consumers penny wise and pound foolish?”
https://t.co/0YsVVZC0Jp

[Monash Marketing @MonashMarketing]

How should hotel managers respond to negative TripAdvisor reviews? Yongfu He #MonashBusiness, with Chunyu Li @GUFS_China and Geng Cui @lingnanuni, study when it is better to use “explanations” versus “metadiscourse”:
https://t.co/sEGHucDyo4
@Els_SocialScien

[Monash Marketing @MonashMarketing]

Should you ask customers to swipe... or click? A new #digitalmarketing study in Marketing Letters by Hean Tat Keh #MonashBusiness, with Xiaoyu Wang, Hongrui Zhao, & Yijie Ai @ICES_SUFE, shows how computer interfaces polarize consumer evaluations:
https://t.co/WhREVBgtGp

[Monash Marketing @MonashMarketing]

When manufacturer brands are removed from supermarket shelves, what happens to consumer perceptions and repurchase intentions? A new study by Yongfu He #MonashBusiness, with Chunyu Li and Denghua Yuan @GUFS_China and Ling Peng @lingnanuni, investigates:
https://t.co/wegiDLiFVp