The pandemic has spurred businesses to grow their digital footprints to deliver more meaningful consumer experiences. But are these changes sustainable? Hear industry experts’ views in this Monash Marketing Business Webinar. https://t.co/TAbQuIwJRe
How will AI Voice Assistants change consumer decision-making, and what does it mean for marketers? See the latest Marketing Letters thought piece, featuring our very own Prof Harmen Oppewal #MonashBusiness:
https://t.co/sU602sJXC9
Chinese economy appears to be fast recovering from the impact of COVID-19 & is set to be the most important driver of global growth. Is Australia ready for China's new economy? Our Nov9 panel features Professors Ross Garnaut, Jane Golley and Yiping Huang. https://t.co/JGVK5hgNBD
Is the road to consumer forgiveness paved with money or apology? It depends on consumers’ power state and empathy toward the firm, says study by Chuang Wei and Maggie Wenjing Liu @Tsinghua_China, with Hean Tat Keh #MonashBusiness:
https://t.co/2KNUHtXTvR
#servicesmarketing
Our energy mix is plagued by a lack of political appetite and competing business interests. So where does business find sound information on the role that #renewables play in meeting their energy needs? Join our discussion this 16 Oct https://t.co/Pxw2eiE8XZ
How do customers perceive service staff who go “above and beyond”? In their new JSM paper, Xiaoyu Wang, Hean Tat Keh @MonashBusiness, and Li Yan show that it depends on power-distance belief:
https://t.co/40MQraatNh
#servicesmarketing@JSM_Editors
Should the Persuasion Principles Index (PPI) be used to pre-test video adverts? Find out more in a new EJM study by Nicole Hartnett @EhrenbergBass, Luke Greenacre @MonashUni, Rachel Kennedy, and Byron Sharp:
https://t.co/vbr38Q33Fn
#advertisingresearch
Congratulations to Dr. Jan Brace-Govan on her retirement! Dr. Brace-Govan was Associate Professor in the Business School at Monash University & served on the GENMAC Advisory Board.
Read her retirement reflections on 'gender' in marketing:
https://t.co/pafG3dvJ0s
What is the association between national income and adult obesity? Debabrata Talukdar, Satheesh Seenivasan #MonashBusiness, Adrian J. Cameron, and Gary Sacks present #empiricalmodelling insights on this question in a new @PLOSONE study:
https://t.co/OYeTQZXXwI
#ObesityResearch
How should hotel managers respond to negative TripAdvisor reviews? Yongfu He #MonashBusiness, with Chunyu Li @GUFS_China and Geng Cui @lingnanuni, study when it is better to use “explanations” versus “metadiscourse”:
https://t.co/sEGHucDyo4
@Els_SocialScien
Should you ask customers to swipe... or click? A new #digitalmarketing study in Marketing Letters by Hean Tat Keh #MonashBusiness, with Xiaoyu Wang, Hongrui Zhao, & Yijie Ai @ICES_SUFE, shows how computer interfaces polarize consumer evaluations:
https://t.co/WhREVBgtGp
When manufacturer brands are removed from supermarket shelves, what happens to consumer perceptions and repurchase intentions? A new study by Yongfu He #MonashBusiness, with Chunyu Li and Denghua Yuan @GUFS_China and Ling Peng @lingnanuni, investigates:
https://t.co/wegiDLiFVp