M.Salim

Sr Director of product design @deel.

[Alex Bouaziz @Bouazizalex]

This year, 130K+ reports have already been pulled on Deel. 9 in 10 were tables. But someone in your company had to build every single one of them.

So we built Analytics AI. Type your question. Get the report. No building required.

Within six weeks, hundreds of organisations have tried it. Finance leaders are seeing their global spend in minutes. HR managers are spotting flight risks and running retention numbers while they have their morning coffee.

It's what having analytics on autopilot should look like 🤖

Our team loves it. We think you will too.

[Alex Bouaziz @Bouazizalex]

It's always the product's fault.

Everything in your company exists because the product is not good enough:

- If you need 10 minutes to explain it, it's a UI problem.
- If you need 10 sales calls, it's a value-prop problem.
- If you need a customer support team, it's a UX problem.

The ideal product would not need anything around it.
All business departments are patches for deficiencies:

- Ops are required when customers fail to get the value out of the product.
- A help center is needed when the interface fails to be self-explanatory.
- An onboarding process when value is not delivered automatically.

Nothing will save you from having a bad product. Even if you're a great salesperson and manage to sell it over and over again, you'll experience churn. And it's customer retention that makes a business sustainable.

Why would someone eat at a restaurant whose food they hated the first time?

A company dies when it runs out of cash. That’s the last stop. Getting there means your business failed to do what a business is intended to do.

Earning a profit is proof of service; proof that you are solving a problem for customers in the best way offered. And if you're not ultimately making a profit, it means the product is not good enough.

[M.Salim @MuhammedUX]

@Bouazizalex Thank you. Appreciate the support and the opportunity to build together. ❤️

[M.Salim @MuhammedUX]

Five years at Deel 💙

When I joined, design was a team of one. No grand plan, just a simple focus: build great product experiences and raise the quality bar. That focus grew into building a design org that could scale across countries, regulations, and very different customer needs.

Today, design has grown from 1 to ~90, partnering closely with Product and Engineering as Deel scaled to $1B+ ARR, a $17.3B valuation, and customers in 150+ countries.

Along the way we:
• Embedded design as a strategic partner across 100+ teams
• Built clear quality standards, career frameworks, and a design system with 90%+ adoption
• Integrated acquisitions like Hofy and Savvy into one coherent platform
• Started laying the groundwork for AI-native design workflows

What matters most isn’t scale alone.
It’s genuine care for customers, a deep focus on real problems, and teams holding a high bar because the work truly matters.

Grateful for the trust and support from @Bouazizalex , @DanWestgarth , and @YaronLavi.

Proud of what we’ve built. Excited for what’s next 💙

#DesignLeadership #deel

[Dan Westgarth @DanWestgarth]

Great to see @Deel named as one of the most prolific European hirers by @SiftedEU

https://t.co/jqURVbI6cM

[M.Salim @MuhammedUX]

@myGeorgeWorld Thank you for having me. It was great event with truly amazing people

[M.Salim @MuhammedUX]

Super excited! I am in the beautiful Vienna. Looking forward to the conference. Come and say #hello at #GeorgeUXconf

#UXConf #deel #productdesign #fintech

[Alex Bouaziz @Bouazizalex]

$1M to $💯M ARR in 20 months 🤯 So, so proud of the @Deel team. $1B in ARR here we come 🚀

[M.Salim @MuhammedUX]

Now have fantastic opportunities available for those ready for the challenges to join us in this exciting times. For ambitious #productdesigners interested to learn more about this fully #remotework role, please message me directly for further details as we have open positions.

[M.Salim @MuhammedUX]

@deel raises $425M at a $5.5B valuation
Genuinely, it is a phenominal work from a passionate, talented and resilient team. In Deel you have the #opportunity to master your skills solving challenging problems allowing you to grow as a great #designer.
https://t.co/rasnwNlu8C

[Alex Bouaziz @Bouazizalex]

It’s a big day at @deel because I can finally *officially* share that we’ve raised our Series D of $425 million led by Coatue. Now we can quintuple down on creating an even better global employment experience for teams around the world 🎉🚀💙🗺

https://t.co/gOGmpX8tUv

[M.Salim @MuhammedUX]

@alexisohanian @deel Thank you for sharing your thoughts and experince it was really amazing.

[deel @deel]

🔍 Have a big team on Deel? You'll love this update. Quickly find and filter contracts in seconds. Plus, our new search bar makes getting to what you need a whole lot easier.

Find out what else we've shipped this month here ➡️ https://t.co/P9Aa283yIC

[deel @deel]

Is that... 👀 us in Times Square? A big Deel thank you, @nasdaq, from the whole team. It was like watching the NYE ball drop, but better.

[M.Salim @MuhammedUX]

Excited and very proud to say we are a Unicorn 🦄 now !

Watch the space at Deel 🚀 there will be lots and lots of great things to come.

#unicornstatus #fintech #financenews #payroll #deel

[deel @deel]

Some exciting 🗞 from us. We've officially raised our Series C of $156 million led by @ycombinator continuity and co-led by @a16z and @sparkcapital, bringing Deel's valuation to $1.25 billion. 🦄 💫

Read all about it 👇
https://t.co/FtMmcu1rIL

[Alex Bouaziz @Bouazizalex]

We're just getting started at @deel, so if you want to be a part of a global team, making other companies' international hiring and payments dreams come true. Hit that link and join the us. We'd love to have you.
https://t.co/Eus7zm2u5N

[Alex Bouaziz @Bouazizalex]

Honestly, I couldn't be more proud of the @deel team and, of course, my unstoppable co-founder, Shuo (@copernicussw) #DeelSpeed⚡️

[Alex Bouaziz @Bouazizalex]

I’m so proud & excited to finally share that @deel has raised its Series C of $156 million led by @ycombinator Continuity & co-led by @a16z + @sparkcapital.

That’s 🦄 status, captain!!!

https://t.co/9uaqdbBywi

[deel @deel]

Some exciting 🗞 from us. We've officially raised our Series C of $156 million led by @ycombinator continuity and co-led by @a16z and @sparkcapital, bringing Deel's valuation to $1.25 billion. 🦄 💫

Read all about it 👇
https://t.co/FtMmcu1rIL

[deel @deel]

*Tap, tap*
🎤 Is this thing on?
Mic check 1, 2.