Advocate for profoundly autistic adults, their parents & families, helping them lead joyful & purposeful lives. Cofounder of John13, AutismLabs & NameStormers.
I've focused on outcomes all my life. I've been successful financially, but woefully lacking in other areas. The Practice by Seth Godin, changed my perspective. Now I'll focus on my practice, not on an outcome. As a parent of an autistic child, that will make all the difference.
I find @SethGodin's philosophy helpful as a parent of a profoundly autistic adult. You have to do the difficult work first. You have to love what you do first. Then you develop the skill, the passion & discover you are doing what you love.
Mark Schaefer provides insights on where we are going in compelling way. Worth a listen: The problem with social listening platforms and disconnected customers: https://t.co/1I8WJk84zn via @markwschaefer
@ProfoundAutism There are over 250 times as many autistic people today as there were 30 years ago. About a quarter of these folks can't talk, have an IQ under 50 & will require lifetime 1-on-1 care. We're researching new tech to help address this #autismlabs#autismresearch
Had an amazing call with Mark Schaefer this afternoon, marketing guru and author of many books including Belonging to the Brand. If your interested in personal branding, I highly recommend this book!
As the weather warms up and we can all get outside again after the "shelter in place" orders expire, I can't wait to start drinking one of my favorite "hard" teas again with an equally great name: Wild Leaf
Two fun names I've seen for Christmas gifts: "Hatchimals Wow Llalacorn" & "Bean Boots" ... the 1st is so long & complicated I had to cut & paste it after multiple attempts to type it. The 2nd is just simple & cool. But both are catchy & memorable: https://t.co/x8yiJ1Ks2X
The right name can really up the buzz. But couple the right name with a fun or just weird picture and watch the flood gate of interest, tweets & conversations open up (e.g., the Ostrich travel pillow): https://t.co/U8gkB4QKJ7
I love sweets. Especially chocolate. I also love names that just instantly grab you - without any conscious thought. So I fell in love with Wicked Whoopies. A fantastic name & their chocolate variety pack is to die for: https://t.co/HV3XurOoyq
After a good run with a trusted but tired name, it makes sense to pick a new name that goes back to your roots. Take #TheOceanRace as an example, which kicks off today in the UK. One the most venerated & exciting sailing events of all time: https://t.co/1IWy4FESTR
My wife is always making fun of how many self-help books I read. From Essentialism to Multipliers and Make Big Happen. But I enjoy them all, especially the name & content of the one I'm currently reading, #AtomicHabits by James Clear: https://t.co/VBwAATNhNw
Little Roady is an inviting, friendly name for a hi-tech pilot program providing FREE self-driving shuttles in Providence, RI. While there is a human "safety driver" in each vehicle for now, the future is almost here: https://t.co/A2jWXifzVm
From P&G's comment on some of the new neuroscience stuff resembling "snake oil" to companies with cool names like #Outbrain, #PlayScience and #BlackSwan, everyone I talked to at #IIeX in Austin this week felt it fun & stimulating. https://t.co/2jLHLq2vgo
Here is a name you will want to remember: Senolytics. Why, you might ask? Well, it is perhaps the most promising family of drugs for combating Alzheimer’s disease. While not yet human tested, the tests on mice are promising: https://t.co/vyIqwgf3aj
Ah, you just have to love our Canadian friends with a press release like: "Roots launches t-shirt collection for Beaver Day." Roots is a wonderful name for an outdoor lifestyle brand that works well across the border too: https://t.co/3rnAQCffGy
What do you call a new "wonder" material. I personally like the name Durillium for a super durable metal alloy, but Graphene has caught the headlines for while and now there is something even better ... Borophene! Oh boy!!! https://t.co/Nk2JotQuuW
Well, SXSW is over & there were lots of cool names and a few disappointing ones too like "The Non-Traditional & Emerging Transportation Technology Council (NETT)". They're dealing with some cool tech like HyperLoop but, come on, NETT falls flat: https://t.co/dicHcXAdA9
SXSW is happening this week in Austin with incredibly creative tech, music & more. Some of my favorite artist names so far: aMBe, Art d'Ecco, Wood & Wire (bluegrass), UrsaMajor (hip-hop), Too Free (electronic) & BUHU (pop). https://t.co/s6RwvqbMBi
“Why can’t we just sit down over a beer, and on the back of a napkin write some names down?” We completed a podcast recently on some of what we've learned (& failed to learn) in naming Angry Orchard & a lot more: https://t.co/0iRvyDZC4F