If I was forced to make $100K/month with ecom in 30 days starting from zero, here's exactly what I would do in 20 steps:
Days 1-3:
Pick the right category and build the foundation
Find a category where the buying decision has a strong trust component — supplements, kids products, beauty, pet, health-adjacent
Validate the market size before touching anything — minimum $500M+ addressable market
Find a white label manufacturer — target 80% gross margins before spending $1 on marketing
Build a 100% subscription offer — no one time purchases ever
Price at premium from day one — $10 signals $10 quality. Never apologize for your price.
Days 4-7:
Build the product and brand
Design packaging that makes customers want to display it proudly — your packaging is your #1 silent salesperson
Build a simple DTC website — no Amazon, no retail, own the customer relationship completely
Offer 50% off month one — this is the highest converting offer structure I have ever tested across two 9-figure businesses
Write 5 core educational pieces about what is wrong with your category — education builds trust faster than any ad
Days 8-15:
Launch influencer machine
Find 25 micro influencers in your category — mommy bloggers if kids, health creators if wellness
Pay flat fees — expect only 10% to convert, kill the other 90% fast
Give them guardrails on what they can and cannot claim — then let them speak in their own voice
Track every post — views, clicks, sales, hold rate. The market is voting every day. Your job is to listen.
Whitelist the 2-3 winners immediately as paid ads from their handle — this is where the real leverage lives
Days 16-30:
Scale what is working
Take winning influencer creative and run it as paid ads — 20-40% of budget behind whitelisted content
Text every new subscriber personally within 24 hours — not a bot, a real human
Let customers customize their order — it raises costs slightly but creates a moat billion dollar companies cannot replicate
Survey every customer who churns — their reason is your next product improvement
Pour everything behind the 1-2 channels converting — kill everything else immediately
The conservative math:
25 influencers × 10% conversion rate = 2-3 winners 2-3 winners whitelisted as paid ads = dramatically lower CAC Lower CAC + 80% gross margins = profitable from month one Profitable from month one = no VC needed, ever
$30/month subscription × 3,000 subscribers = $90,000 MRR At 200 new subscribers per day = $100K MRR in under 30 days
That is the floor.
One viral post can add 500 subscribers in 24 hours alone.
I did this with $0 venture capital.
$103M annual revenue.
$260M exit.
The playbook works.
Comment "ECOM" and I'll send you the full breakdown.
**must be following + retweet to receive.
Every Wednesday at 3:30PM EST I host a free 30 minute open call where anyone can ask me anything about ecom, business, or building from scratch.
Link to register: https://t.co/sExcRo2qzY
Or interested in working with me 1-1 ?
Here's the link to apply:
https://t.co/h9RYPMtama
Let me know if you need anything else :)
i've been automating our ENTIRE google ads research flows inside claude code…
and the results have been INSANE
so i decided to document the ENTIRE system..
covering the setup, workflow, and ready-to-run prompt templates to research winning google and youtube ad in SECONDS inside ONE chat
here's what's included inside the guide:
> the ICP deep-research master prompt
(mines reddit, quora, amazon and forums for the exact language customers use, plus 2 follow-ups that go deeper)
> the competitor teardown
(homepage, ads and review-sentiment, compiled into the conquest weakness file)
> google ads angle extraction
(research turned into ToF, MoF and conquest keyword clusters with the copy written)
> the voice-of-customer doc
(87 verbatim phrases off one brand, ranked by frequency, every swipeable hook lives here)
> the GMC feed rewrite
(titles that match how people actually search instead of "supplement 60ct")
> niche templates, the research cadence, funnel architecture, and the compounding research library
(everything past phase 5, including the page-type map and the weekly re-pull)
all backed by everything i learned after generating +$20M for ecom brands at my google/youtube ads agency
like + comment "GUIDE" and i'll send it over
(must be following + RT for priority access)
everything i know about Google Ads.
19 guides. one notion doc. completely free.
from $0 to $7M. PMax. Shopping. YouTube. Competitor Traffic. GMC Unbans...
took me 7 years to learn this.
takes you 5 minutes to get it.
like, RT + comment "GOOGLE" and i'll send it over.
(must be following)
Turn Claude into the best creative agent in the world!
Our users generate over 1 billion images and videos every year.
Now Claude can too.
RT and comment "Pixa" for free access!
Some banger swipe files I put together.
Supplements — 190+ winning ads https://t.co/IHnYC0UqSg
Skincare — 200+ winning ads https://t.co/HtPfXT3XLa
Collagen — 190+ winning ads https://t.co/eOQJ9LwFnU
Gut Health — 280+ winning ads https://t.co/b57RxHRMB5
Hair Growth — 190+ winning ads https://t.co/Ez2HzzQsjN
Weight Loss — 190+ winning ads https://t.co/2wQXjVDiBp
Sleep & CBD — 190+ winning ads https://t.co/ay1NobwVia
Mushroom — 190+ winning ads https://t.co/BrCwWEvvag
Every single ad is CURRENTLY running on Facebook. Active. Spending money. Making money. Study them. Rip the hooks. Replicate the frameworks. Print.
I use @GetHookdAI to spy on 70M+ winning ads. They scrape 110,000+ brands daily on Facebook.
Some banger swipe files I put together. Supplements — 190+ winning ads https://t.co/IHnYC0UqSg
Skincare — 200+ winning ads https://t.co/HtPfXT3XLa
Collagen — 190+ winning ads https://t.co/eOQJ9LwFnU
Gut Health — 280+ winning ads https://t.co/b57RxHRMB5
Hair Growth — 190+ winning ads https://t.co/Ez2HzzQsjN
Weight Loss — 190+ winning ads
https://t.co/2wQXjVDiBp
Sleep & CBD — 190+ winning ads
https://t.co/ay1NobwVia
Mushroom — 190+ winning ads https://t.co/BrCwWEvvag
Every single ad is CURRENTLY running on Facebook. Active. Spending money. Making money. Study them. Rip the hooks. Replicate the frameworks. Print.
I use @GetHookdAI to spy on 70M+ winning ads. They scrape 110,000+ brands daily on Facebook.
BREAKING: Thoma Bravo just released their LP meeting slides.
The world's largest software PE firm thinks the market has it completely wrong on software right now.
Public markets are panic-selling software based on AI fear.
Here's what they're seeing: