Paul Larsen

Helping CNP recurring merchants crush involuntary churn. Dedicated to increasing lifetime value of subscribers.

[Restricted Daily @RestrictedDaily]

This July 4th, America turns 250 years old.

And somewhere along the way, I think a lot of people forgot just how unbelievable that really is.

Two hundred and fifty years ago, a group of men put their names on a document knowing it could get them hanged for treason. They weren’t influencers. They weren’t celebrities. They weren’t protected by money or comfort. They were risking everything for an idea that had never truly existed before — that free people could govern themselves.

Think about the bravery that took.

No guarantee they would win.
No guarantee they would survive.
No guarantee America would even exist a year later.

But they believed future generations deserved freedom more than they feared death.

And for 250 years, generation after generation kept defending that idea.

Farmers left their fields to fight.
Young men stormed beaches knowing many wouldn’t come home.
Families buried sons under folded American flags.
Workers built this country with blistered hands through wars, depressions, disasters, and impossible odds.

We didn’t get here because life was easy.
We got here because Americans refused to quit.

That’s why it bothers me when people act like this country is just some accident that appeared overnight. Freedom is fragile. History proves that. Nations collapse all throughout time when people stop appreciating what they inherited.

You don’t have to believe America is perfect to understand it’s worth protecting.

And maybe that’s part of the problem now.
We’ve become so distracted by outrage, division, politics, and nonstop noise that we barely stop to appreciate the fact that against all odds… this experiment actually survived 250 years.

That should mean something to all of us.

Because long after politicians are gone…
long after headlines disappear…
America still belongs to the people living here, raising families here, working here, and hoping future generations inherit something worth saving.

We should still be teaching kids about courage.
About sacrifice.
About the men at Lexington and Concord.
About Valley Forge.
About the people who crossed oceans with nothing but hope.
About every generation that carried this country forward when it would’ve been easier to give up.

That story matters.

Especially now.

250 years later…
and the American story still isn’t finished.

[Paul Larsen @PLCPayments]

Optimized Payments Acquires Paul Larsen Consulting https://t.co/3AGU0JHOUS via @Subscription Insider

[Paul Larsen @PLCPayments]

https://t.co/Skxq1V6kOS #payments #subscriptions #fintech

[Paul Larsen @PLCPayments]

Black Rifle Coffee Going Public In $1.7 Billion Deal https://t.co/nAXLC8tDpf
#Subscription companies are where it's at!

[Paul Larsen @PLCPayments]

Breaking info from the @SubInsider #SubscriptionShow - @Mastercard (like @Visa 2 weeks ago) is rolling out new, more descriptive decline codes. Is your acquirer or billing system ready to handle? Check your data - new codes start today. #Subscription #payments

[Paul Larsen @PLCPayments]

We are thrilled to team up with @SubInsider as a sponsor for #SS21! Join us for the leading subscription business conference and learn how to grow your business.

Use discount code PLCSS30 to get a 30% discount to the show! Register here: https://t.co/AUcG5EcHWP

[Paul Larsen @PLCPayments]

Google, Apple Hit by Law Ending Dominance Over App Payments https://t.co/S4bld1I9c1

[Paul Larsen @PLCPayments]

This could offer huge cost savings for merchants: Apple Set to Let App Developers Alert Users to Alternate Payment Methods https://t.co/1I6g2L7zTz

[Paul Larsen @PLCPayments]

Mastercard’s Credit Card Fees Find Themselves in the Cross-Hairs of a U.K. Class Action https://t.co/kgjdHieWHW

[Paul Larsen @PLCPayments]

Failed Payments Cost Banks, Fintechs, And Companies Nearly $120 Billion Last Year https://t.co/oQ3XYHOVii #payments

[Ted Cruz @tedcruz]

Yes.

[Paul Larsen @PLCPayments]

US now has more #streaming services #subscriptions than people, claims new @AmpereAnalysis report https://t.co/zZE0KoyaPS @KLmarketdaily

[Subscription Insider @SubInsider]

Please join us at 3 pm EDT for Challenge the Status Quo: Integrate Subscription Efforts Across Your Entire Business with @LaredoGroup and Aaron Gottlieb of @Digiday and How You Should Manage Payments in Your Organization with John Sullivan of @PLCPayments. #subscriptionshow

[Subscription Insider @SubInsider]

Up now: How to adapt your subscription company for global markets, featuring @PLCPayments and @Shutterstock #subscriptionshow

[Subscription Insider @SubInsider]

Join us at 3:30 PM for "Subscriptions on a Global Scale" with Olga Bogomolova and Jack Lam of @Shutterstock and Sharon Gross of @PLCPayments #subscriptionshow. Can't make it? Watch it on demand later.

[Subscription Insider @SubInsider]

If you have a VIP Pass to #SubscriptionShow, join us at 11 am EDT tomorrow for an exclusive Q&A on payments with experts from @PLCPayments! #payments #recurringpayments https://t.co/tghzTs1wn6

[Subscription Insider @SubInsider]

The # of subscribers increased 9% from Feb to July, and subscriptions increased 22% during the same period. @PLCPayments https://t.co/dzoU6OJHE6

[Subscription Insider @SubInsider]

Subscriptions still win, despite the pandemic, says Melanie Stout of @PLCPayments. Don't miss any future #subscriptionshow sessions! Sign up now - https://t.co/dzoU6OJHE6

[Paul Larsen @PLCPayments]

As Point-of-Sale Credit Grows, PayPal Adds Pay in 4, a New Installment Option https://t.co/HUU55JQMY6

[Paul Larsen @PLCPayments]

EU Awaits Launch Of Payments Network Challenger This Week - https://t.co/OTpTMgybKx