Dan Roberts

Founder of @sehubbub - Top 20 UK Search Specialists @ThinkGoogleUK - Rising Star @TheDrum - all views are my own

[AdsLiaison @adsliaison]

🔆 We’ve got some Demand Gen updates to share:

Expanded Channel control: Starting in March, you’ll be able to choose where your ads show across all ad surfaces (see image below). This builds on last year’s launch of creative preferences which allows you to anchor your video assets to specific formats.

GDN + GVP: Demand Gen inventory is expanding to the Google Display Network.
- If you’re currently opted into GVP (under campaign settings) and have image assets in your campaign, your image ads will serve on GDN.
- When the new channel control launches, you’ll be able to opt in or out of this combined inventory under “Google Display Network”.

New reporting column for performance comparisons: Now in beta, the new “conversions (Campaign Type)” column in Google Ads aligns with how social advertising platforms measure performance.

Creatives updates:
- Vertical image ads for Shorts: Starting in late February, you’ll be able to run full-screen 9:16 vertical image ads in Shorts.

- Shorten videos with video enhancements: In the coming weeks, you’ll have the option to have Google automatically create shorter versions of your video ads in video enhancements. Video enhancements launched last year with the option to automatically flip your videos to create vertical and square versions.

2 new betas for merchants with product feeds:
- Quick access to product details: In a new ad experience, users will be able to view your product detail pages right within your ad.

- Local inventory: We’ll show your local in-store product availability in your ads when applicable.

Check the blog for more highlights and details: https://t.co/tVbxY4oRrG

[Barry Schwartz @rustybrick]

Google's CEO warns ChatGPT may become synonymous to AI the way Google is to Search https://t.co/5nRU2M0Nm6

[Dan Roberts @PPCdanroberts]

@PPCKirk Ah man. Get well soon! Happy holidays!

[OpenAI @OpenAI]

Another Advanced Voice update for you—it’s rolling out now on https://t.co/nYW5KO1aIg on desktop for all paid users.

So you can easily learn how to say the things you're doing an entire presentation on.

[Bishal Nandi @LearnWithBishal]

This is hilarious.

Engineers are competing who creates the worst Ul on Reddit.

I think the winners are (thread)🧵

1/ Enter your phone number

[Mike Ryan @mikeryanretail]

omfg. Google is making such healthy choices lately that I’m actually getting worried

Huge update to PMax: it no longer takes prio over Standard Shopping within an Ads account

[AdsLiaison @adsliaison]

Report Editor, Dashboards, and Saved Reports in the Google Ads web interface are back online. Products, Product Groups and Listing Groups pages continue to be down across the web interface, API, and Google Ads Editor. Thank you for your continued patience. We will provide an update as soon as we have more information.
Please see the dashboard for updates: https://t.co/4uw0n85gSj

[Kirk Williams @PPCKirk]

Google: "geez louise, c'mon PPCers, quit complaining all the time."

Also Google:

#ppcchat

[Sam Altman @sama]

very happy to be partnering with apple to integrate chatgpt into their devices later this year!

think you will really like it.

[GREG ISENBERG @gregisenberg]

How to stay calm (without any hacks)

This is all you need.

[SearchEngineJournal® @sejournal]

Google keynote speakers demonstrated how AI Overviews will prioritize advertising over organic search.
https://t.co/cbUL4V5n63
#googlenews #AIoverviews #organicstrategy

[Jeremiah Johnson 🌐 @JeremiahDJohns]

Google's new AI search results are having quite the week. Here's a thread with some of my favorite answers:

[OpenAI @OpenAI]

Say hello to GPT-4o, our new flagship model which can reason across audio, vision, and text in real time: https://t.co/MYHZB79UqN

Text and image input rolling out today in API and ChatGPT with voice and video in the coming weeks.

[Dan Roberts @PPCdanroberts]

@PPCKirk This deck is shoer interesting! Particularly enjoyed the ‘Text Ads Is A Relevant Product Market’ section! Agreed on your points above too

[Dan Roberts @PPCdanroberts]

@PPCKirk 💪

[Dan Roberts @PPCdanroberts]

@stats_feed Apple Mouse!

[Julie F Bacchini @NeptuneMoon]

Read this story, particularly the quotes from Google Ads, and tell me again how Ad Strength is "just a diagnostic tool."

https://t.co/bs2Ro85sGy

#PPCChat

[Techmeme @Techmeme]

Sources say Sundar Pichai is now making day-to-day decisions about adding generative AI to Google products even as some worry about his low-key leadership style (Financial Times)

https://t.co/OdJHDrtUVO

📫 Subscribe: https://t.co/OyWeKSRpIM
https://t.co/JvxijCK0Sx

[AdsLiaison @adsliaison]

An FYI: To better reflect how ads can appear in Google Search today, we’ve updated the definition of top ads.
Note that this is a definitional change (as ads can appear above the organic result or below for certain queries) and doesn’t affect how performance metrics are calculated.
The update is now reflected in the relevant Help Center pages – for example here: https://t.co/NcgMkYQzl0