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Pepe Xicohtencatl π‘
@PRandTech
PR and SM strategist for global brands w/ focus in tech, sports and entertainment | @PRweek 40 under 40 (@edelmanpr, @taylorstrategy alumn)
Los Angeles, sometimes Miami
Joined June 2017
641
Following
290
Followers
1.9K
Posts
Pepe Xicohtencatl π‘
@PRandTech
about 1 year ago
Question came up in today's PR meeting. Impressions vs. Reach. What do y'all use for your reporting?
#PRchat
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@PRisUs
Wait, people are using AI to comment? π
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@JoniSweet
Most journalists I know are too busy with deadlines to give this type of feedback.
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@PRisUs
Hey journalist, can you keep a secret? π€£
Who to follow
Erik Ibarra
@erikibarra
Latino, tech entrepreneur in the East End, HTX #ORDRS #MagnoliaFund #CasaFam
Tonya McKenzie | PR & Sports Media Pro
@TonyaMcKenziePR
π» PR Strategist | Sports Media Pro πΌ Founder @SandAndShores π©π½ββοΈ LA County Commissioner | ΞΦΠπ π€ SportsMom π© DM for pitching, media + visibility π
NAHJ Bay Area
@NAHJBayArea
Official page of the @NAHJ Bay Area Chapter, Para continuar en espaΓ±ol, oprima tweet.
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
PR professionals do not have editorial control over earned media stories. So, no I will not call the editor to change the headline.
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@CarlosYustisTV
@Paris2024
@Olympics
@TelemundoSports
@Telemundo48
@NBCOlympics
@nbcbayarea
Let's go! ππ½ππ½ππ½
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@PRisUs
Never had to do that, but I will now!
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@BarneySantos
It's only a hidden gem because they've never gone to that part of town. π
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@PRcarly
Congrats! It's all about researching who it makes sense to pitch the story to. Right outlet x writer.
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@zanmerusteff Don't bother, competitive in what aspect? Huge π©
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@Frank_Strong
Didn't the group behind these monoliths come out some time ago? Or was it a single artist.
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@Frank_Strong
Companies: Layoffs, downsizing Also companies: Lets go to Cannes and party on a boat with Paris Hilton
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
@PRisUs
I've already seen cases where people think AI generated images are real.
Pepe Xicohtencatl π‘
@PRandTech
almost 2 years ago
AI is out of control
Madni Aghadi
@hey_madni
almost 2 years ago
Dream Machine by Luma AI is just 3 days old. Now memes are becoming videos. 10 wild examples: 1. Distracted boyfriend
hey_madni's tweet video.
PRandTech
Β retweeted
Michelle Garrett | B2B PR Consultant/Writer
@PRisUs
almost 2 years ago
Except - this isn't a positive. Seeing what others "like" tells you A LOT about them π
Pepe Xicohtencatl π‘
@PRandTech
about 2 years ago
It's a mindset, when I lived in SF I did manage to ship faster
Joseph Jojoe
@josephjojoe
about 2 years ago
people ship faster in sf because there's literally nothing else to do
Pepe Xicohtencatl π‘
@PRandTech
about 2 years ago
Client asking to start "pitching" when there are no PR assets and key messages put together is not a good strategy
Pepe Xicohtencatl π‘
@PRandTech
about 2 years ago
@BarneySantos
Let me know if you don't have luck sourcing a mariachi. Β‘Γnimo!
Pepe Xicohtencatl π‘
@PRandTech
about 2 years ago
Not everything has to be a press release. π
Michelle Garrett | B2B PR Consultant/Writer
@PRisUs
about 2 years ago
Don't use a press release to announce that your company is having a sale. That's an ad.
#PRTips
Pepe Xicohtencatl π‘
@PRandTech
about 2 years ago
@marioxcarrasco It really does, speaking the corporate lingo and understanding the process for approvals is something that would have taken a long time to understand if not for being in the trenches
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