Pepe Xicohtencatl 💡

PR and SM strategist for global brands w/ focus in tech, sports and entertainment | @PRweek 40 under 40 (@edelmanpr, @taylorstrategy alumn)

[Pepe Xicohtencatl 💡 @PRandTech]

Question came up in today's PR meeting. Impressions vs. Reach. What do y'all use for your reporting? #PRchat

[Pepe Xicohtencatl 💡 @PRandTech]

@PRisUs Wait, people are using AI to comment? 😂

[Pepe Xicohtencatl 💡 @PRandTech]

@JoniSweet Most journalists I know are too busy with deadlines to give this type of feedback.

[Pepe Xicohtencatl 💡 @PRandTech]

@PRisUs Hey journalist, can you keep a secret? 🤣

[Pepe Xicohtencatl 💡 @PRandTech]

PR professionals do not have editorial control over earned media stories. So, no I will not call the editor to change the headline.

[Pepe Xicohtencatl 💡 @PRandTech]

@CarlosYustisTV @Paris2024 @Olympics @TelemundoSports @Telemundo48 @NBCOlympics @nbcbayarea Let's go! 👏🏽👏🏽👏🏽

[Pepe Xicohtencatl 💡 @PRandTech]

@PRisUs Never had to do that, but I will now!

[Pepe Xicohtencatl 💡 @PRandTech]

@BarneySantos It's only a hidden gem because they've never gone to that part of town. 🙃

[Pepe Xicohtencatl 💡 @PRandTech]

@PRcarly Congrats! It's all about researching who it makes sense to pitch the story to. Right outlet x writer.

[Pepe Xicohtencatl 💡 @PRandTech]

@zanmerusteff Don't bother, competitive in what aspect? Huge 🚩

[Pepe Xicohtencatl 💡 @PRandTech]

@Frank_Strong Didn't the group behind these monoliths come out some time ago? Or was it a single artist.

[Pepe Xicohtencatl 💡 @PRandTech]

@Frank_Strong Companies: Layoffs, downsizing

Also companies: Lets go to Cannes and party on a boat with Paris Hilton

[Pepe Xicohtencatl 💡 @PRandTech]

@PRisUs I've already seen cases where people think AI generated images are real.

[Pepe Xicohtencatl 💡 @PRandTech]

AI is out of control

[Madni Aghadi @hey_madni]

Dream Machine by Luma AI is just 3 days old.

Now memes are becoming videos.

10 wild examples:

1. Distracted boyfriend

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Except - this isn't a positive. Seeing what others "like" tells you A LOT about them 👀

[Pepe Xicohtencatl 💡 @PRandTech]

It's a mindset, when I lived in SF I did manage to ship faster

[Joseph Jojoe @josephjojoe]

people ship faster in sf because there's literally nothing else to do

[Pepe Xicohtencatl 💡 @PRandTech]

Client asking to start "pitching" when there are no PR assets and key messages put together is not a good strategy

[Pepe Xicohtencatl 💡 @PRandTech]

@BarneySantos Let me know if you don't have luck sourcing a mariachi. ¡Ánimo!

[Pepe Xicohtencatl 💡 @PRandTech]

Not everything has to be a press release. 📝

[Michelle Garrett | B2B PR Consultant/Writer @PRisUs]

Don't use a press release to announce that your company is having a sale.

That's an ad.

#PRTips

[Pepe Xicohtencatl 💡 @PRandTech]

@marioxcarrasco It really does, speaking the corporate lingo and understanding the process for approvals is something that would have taken a long time to understand if not for being in the trenches