DTC acquisition is trench warfare—we are all competing in the same ad auction.
So if a brand can bid higher because they have better retention/higher CVR, competitors will eventually follow in order to compete.
We’ve seen this across the board: gamified pop ups, post purchase upsells, countdown timers, outrageous claims, etc
Need to adapt or die
🚀 Thrilled to announce a powerful new integration between @Yotpo & @getubuapp ! 🚀
Ubu now integrates Instagram & Messenger with Yotpo to supercharge SMS and Email list building.