Reese

Helping businesses grow revenue through online ads and analytics, and helping individuals learn to do the same. Also, Baylor sports fan 🐻#SicEm

[Reese @PoppaReese]

I’ve set up Google Ads conversion tracking for dozens of Shopify stores. It can be incredibly easy to misconfigure your setup, but it’s not too hard to get it right.

Here are three ways you can set this up in 30 minutes or less.

[Reese @PoppaReese]

@PPCGreg Closest proxy would probably be to use GA4: filter for google ads visitors and use Explore to report by language

[Reese @PoppaReese]

@CJSlattery I’ve used Supermetrics, but Dataslayer is much cheaper and I’ve actually preferred it. I use their G sheet export for daily sales data from Shopify and FB spend—works like a charm.

[Reese @PoppaReese]

@robbfraser This, and it’s not close: https://t.co/n1BjegO28a

[Reese @PoppaReese]

@BaylorAthletics @EASPORTSCollege @BUFootball PS5 🐻

[Reese @PoppaReese]

@codyplof I recently taught myself SQL (coming from paid search background). For me, the most useful things have been @Team_Simmer’s GA4 SQL course to get a foundation, and then using chatGPT to guide me during actual use cases I was solving in BigQuery.

[Reese @PoppaReese]

@sarah_carusona More spend shifting to bottom of funnel audiences, causing inflated 1DV revenue.

I’d check 1DV and 7DC revenue, make sure exclusions are in place, and potentially use shorter conversion window.

Might also be worth setting up server-side tagging for better audience signals

[Reese @PoppaReese]

@rabahrahil To the moon 🌙

[Reese @PoppaReese]

@mikeryanretail Ah, this makes sense. Thank you.

[Reese @PoppaReese]

Am I wrong for thinking that the only reason Google would recommend Enhanced Conversions over Offline Conversion Tracking is because EC's matching against Google accounts gives G more user-specific conversion data than an advertiser's CRM would?

[Reese @PoppaReese]

If you google things for yourself, you’re already in the top 10%.

[Reese @PoppaReese]

Platform reps: “Why not just take off the bid caps, use 7 day click / 1-day view, and see what happens??”

[Reese @PoppaReese]

@mattnadanno How much cash do you have leftover after the ad spend, management, COGS, shipping, and payment fees?

ROAS alone is relative, and over-prioritizing ROAS can mean trading short-term efficiency for slower long-term growth.

Positive cash flow > screenshot ROAS

[Reese @PoppaReese]

@TaylorHoliday @iamshackelford When starting a brand, what’s the best way to find a reliable supplier in a food / consumables category?

[Reese @PoppaReese]

@austriker27 @Ben__Kruger Cost caps will give you more delivery since they average out auction costs to meet your target, and bid caps will get less delivery, but more efficiency since all auctions are capped at your target

[Reese @PoppaReese]

@blvckledge dash

[Reese @PoppaReese]

@codyplof If the goal is to improve incrementality, why not create an audience of likely purchasers in GA4 and exclude them from branded search as opposed to shutting off entirely?

[Reese @PoppaReese]

@jasoncfox X

[Reese @PoppaReese]

At best, week-over-week reporting hopes to move perpetually up and to the right by constantly emphasizing the short-term.

At worst, its constant stress because WoW without any other data tells you nothing about demand / seasonality / progress toward a larger goal.

[Cody Plofker @codyplof]

All reporting should be done against forecast, not Week over week or month over month.

Week over week reporting removes accountability and tells you nothing about the success of your marketing and performance

[Reese @PoppaReese]

@JoshJDurham Also: comes from brand’s website

[Reese @PoppaReese]

@binghott I usually bake any relevant naming from the ad set into the ad name so that all ad set and creative info is pulled via utm_content