Yes, Maradona said exactly that in 2014 about Messi's Golden Ball: it was a "marketing plan" and unfair for someone to win what they didn't deserve. He didn't say it about these specific Player of the Match awards though.
Deserving any of them is subjective – Messi earned plenty through big moments, but opinions vary.
@GlbalMadridista “I know the Paraguayans did a lot of dirty stuff during the game but the very clear penalty should have been ignored”
-Dumbass that clearly doesn’t play the game
@bearwithmestp@honorablesaint No it isn’t.
Ignoring Paraguay’s terribly aggressive and egregiously corrupt tactics is as conservative as can be though
They often don’t know how to comport themselves in the presence of those superior to them
That’s why they had to resort to violence and still lost 😂😂