PROPYRION

Strategic Consultants, Contract Advisors, Project Managers & Talent Brokers at the intersection of the #SPENDindustries (sports, policy, entmt, nonprofit, dvmt)

[Bill Connelly @ESPN_BillC]

Offensive efficiency has never been higher ... and scoring's down. Why?

@ESPNRittenberg and I dove into slower tempos (and the good/bad reasons for them), timeout usage and the effects of the fourth down revolution on scoring and play sequencing.

https://t.co/F7Yl4YLSzT

[FBH in the FBS🏈 @FBHnow]

A new college football coach wears many hats. At Arkansas, fundraiser is chief among them https://t.co/7pMf6EYYta

[Opendorse @opendorse]

College football kickoff is almost here, and most brands are still planning how to capitalize on it.

Here are five ways to get in on the action: https://t.co/QAk27ufm2f

[Sportico @Sportico]

The NFL's per-team payout from media and other league deals is more than the combined total of respective league payouts for NBA, NHL and MLB teams. Each of the 32 NFL teams had gross revenue of more than $450 million for the 2025 season.

Full story: https://t.co/9B9c2tG3Iw

[PROPYRION @Propyrion]

"A lot of folks think (academic and athletic success) are separate (but they're not}. ... (S)tudents want to be a part of something exciting. ... (Fans) love to...reconnect on campus. ... (A president who does not value athletics is) probably not going to do a very good job..."

[Graham Hall @GrahamHall]

The University of Florida's sole finalist for its next president, Dr. Stuart Bell, plans to be heavily involved with Gators athletics if he's confirmed for the role.

He anticipates having conversations regarding bringing back the "Gator Bait" chant after the Florida band was barred from playing the musical cue in 2020.

'Traditions matter...It's meaningful to the Gator family'

STORY:
https://t.co/exnEpEmrCV

[PROPYRION @Propyrion]

Great reminder for athletes and administrators from @Sportico that regardless of major changes in the college sports model, the work you do lies at the center of the TV ad sales universe. This bodes well for continued industry growth.

https://t.co/ffwAsfdl6o

[Sportico @Sportico]

The NFL last year accounted for 47% of all sports TV advertising spend, with the NBA coming in a distant second at 10.8%.

According to a new report from eMarketer, sports’ share of converged ad spend—a catchall that includes investments across traditional and connected TV—will reach a smidge (+$30 million) over $20 billion in 2027, up 3% versus the $19.53 billion projected for this year. As such, sports will account for nearly a quarter (23%) of what’s expected to be an $87 billion U.S. TV market.

Full story: https://t.co/r8EHDtnlEO

[Brent Schrotenboer @Schrotenboer]

All the latest tax returns are now in for the ACC, Big 12, SEC, Big Ten and Pac-12. Here is how they compare financially in the first year after the big realignment.
https://t.co/75G4hQWNui

[National Coalition of Minority Football Coaches @NCMFC1]

Congratulations to #Coalition member @CoachArlo for being selected for the Bill Walsh Diversity Coaching Fellowship with the @Seahawks!

#JoinTheCoalition
#PreparePromoteProduce

[Kyle Saunders @profgoose]

37% of U.S. colleges are shrinking and structurally vulnerable. You can look up any of the 1,556 institutions here:
https://t.co/Td1TBe5EOV

[💫🅰️♈️🆔 @ADavidHaleJoint]

If you want a visualization of how the Power Five became the Power Two, here it is. Rolling 3-year average NFL draft picks by conference over the past 20 years.

In 2007-09, the SEC out-paced the ACC by about 6 players. Now, by about 35. In 2007-09, the ACC=B1G. Now, not close.

[Sportico @Sportico]


The Big Ten won both the men’s and women’s NCAA basketball tournaments. It also emerged as the big financial winner of March Madness.

Full story: https://t.co/ISUOv527CA

[PROPYRION @Propyrion]

We couldn't agree more. 👇👇👇

"Because if you’re serious about championship culture and national visibility, that’s where the real return on investment lies."

--Verge Ausberry, AD @LSUsports

https://t.co/sIyYyqDQxT

[Daniel Libit @DanielLibit]

NEWS: The search that brought @OU_Athletics its new athletic director came at a significant cost, per public records obtained by @Sportico.

@TheAthleteGrp’s Jake Rosenberg declined to discuss the $250K fee, but touted the value of his process.👇

https://t.co/uG4A3zvHCx

[Dan Wolken @DanWolken]

Led by Miami’s Jai Lucas, a crop of new (and less expensive) coaches in their 30s are making a big impact in March as schools adjust to NIL era economics.

Column for ⁦@YahooSports⁩ https://t.co/SE51DAuHRa

[Front Office Sports @FOS]

The WNBA and WNBPA reached a tentative verbal agreement for a new CBA, featuring exponentially higher salaries.

Nneka Ogwumike, the WNBPA president, said of the deal:

“We’ve negotiated for ourselves who are in this league, and for those who are going to follow us.”

[College General Managers Association @CollegeGMs]

See You In Indianapolis!

[Seattle Seahawks @Seahawks]

SUPER BOWL LX CHAMPIONS ‼️

[CFP @CFBPlayoff]

“Champs” has a nice ring to it 😌

#CFBPlayoff x #NeverDaunted x #NationalChampionship

[Opendorse @opendorse]

https://t.co/VIvY3O4UJb