The Athlete Group

Partnering with the country's top collegiate athletic programs to solve their biggest strategic problems in structure, rosters, player acquisition, hiring, etc.

[The Athlete Group @theathletegrp]

@mblackwell Would be interesting to see this broken down further and what went into the OU process, build out, and hiring…and wasn’t part of the strategy at UNC?

[Jake Rosenberg @jakerosenberg33]

Head Coaches still get the bulk of the credit (and blame) but it's exciting and overdue for more attention paid to the process behind the coach.

@OU_Football was early, aggressive and seeing the benefits of a well designed plan.

@JimNagyOU @TRedd @LakeDawson_ @theathletegrp

[The Athlete Group @theathletegrp]

Definitely agree. Many ways to attack the problem and succeed, but hiding under the desk ain't one of them.

[Mit Winter @WinterSportsLaw]

A great look at what a modern and well run college football front office looks like.

Teams need to operate like the pro teams they are.

[The Athlete Group @theathletegrp]

Spending more doesn’t mean winning more. But over time, real strategy does.

Roster construction, organizational alignment, scouting, disciplined decision-making, and better executive search are the ways better programs win more and provide ROI.

[Brian Rauf @brauf33]

College basketball rosters keep getting more expensive. Donors keep giving, knowing they won’t see a direct financial return.

Why?

I talked to donors and coaches about NIL motivation, ROI, & what programs are really selling.

New for @basket_review: https://t.co/1ATWcUHuTs

[The Athlete Group @theathletegrp]

While we’ve been working together for some time, it’s great to shine some light on it!

TAG may not be for everyone…but for those who are looking to win? Let’s chat.
https://t.co/GOTI8JgtPF

[The Athlete Group @theathletegrp]

In a traditional ‘list-driven’ search, new Oklahoma AD Roger Denny wouldn’t even get an interview and the typical model virtually ensures it.

‘Search’ should actually be a SEARCH to find the best candidates.

TAG starts by working to understand the role before we talk names.

[The Athlete Group @theathletegrp]

Oklahoma didn’t simply try to replace Joe Castiglione. The TAG/ OU partnership for this search was about understanding the NEW role that AD has become.
https://t.co/EKvreodSrt

[The Athlete Group @theathletegrp]

Oklahoma didn’t simply try to replace Joe Castiglione. The TAG/ OU partnership for this search was about understanding the NEW role that AD has become.
https://t.co/EKvreodSrt

[Jake Rosenberg @jakerosenberg33]

And you thought the portal was over...

@theathletegrp is absolutely thrilled to have been part of this process and to continue to shape the new direction of college athletics. New times and new challenges call for new processes, new backgrounds (and new search firms).

@OU_Athletics could not have asked for a better person to carry Joe C's legacy forward.

[Rosters to Rings @RostersToRings]

New podcast episode is out now with Thad, Jon Daniels and Eagles VP of Football Admin @jakerosenberg33 !📈

We talked about his journey from consultant to the NFL, his work with @theathletegrp , Howie Roseman’s greatness and so much more! ⬇️

https://t.co/vfRPW0Qtj4

[Ross Dellenger @RossDellenger]

The profile/description for the Oklahoma athletic director job was just posted. A look at what the Sooners are interested in:

[The Athlete Group @theathletegrp]

@RightStepAdv @petenakos @on3 100%. We are client and role focused…no ego and no preconceived lists and models.

[Jake Rosenberg @jakerosenberg33]

To me, ‘new-era search firm’ means process-oriented, unbiased, creative, forward-looking, and loyal. New challenges need new answers!

Excited to work with @OU_Athletics and @UofOklahoma on this pivotal hire! @theathletegrp

[Jake Rosenberg @jakerosenberg33]

@espndari The search for the next Sooner AD is about being proactive to find a forward-thinking, unique, experienced and strategic leader who can blend tradition with innovation, win championsips, and execute towards a sustainable future for OU!
@ou_athletics @theathletegrp

[Silver Waves Media @SilverWaveMedia]

@FoxSportsRadio @Aaron_Torres @CollegeSportsCo @AdamBreneman81 @247Sports @AdamFinkelstein @BonniesMBB @wojespn @GoBonnies @StBonaventure @NIL_CoachIsh @FOS @achristovichh @AltiusPartners @adono24 @ProfluenceCo @AndrewPetcash @TheLinkUNIL @ElrodTheLinkU @BillCarter_NIL @opendorse @Blake_Lawrence @adidas @brepowerskirk @theCSCommission @PathwaySportEnt @caseydschwab @NCAA @CharlieBakerMA @ChrisRiversTSM @TTUSystem @CodyC64 @PlayflySports @502_Circle @Dan_Furman @BIGEAST @overtime @tfadp @X @DanShellSports @Sportico @DanielLibit @WEAVE @DanielPoneman @HEITNERLEGAL @heitner @CircaSports @DerekJStevens Congratulations to Jake Rosenberg of @theathletegrp on being selected to the 2025 Silver Waves Media 80 Most Influential People in the NIL Space list.

@jakerosenberg33

https://t.co/CeRglTixOn

[Mit Winter @WinterSportsLaw]

Another big sign of the changing nature of college athletics.

As noted, @theathletegrp is bringing extensive pro sports experience to college athletics.

It’s the same group that helped Oklahoma hire its football GM.

[Jake Rosenberg @jakerosenberg33]

Honored and proud to work on this!

[Jake Rosenberg @jakerosenberg33]

My next move…

[Jake Rosenberg @jakerosenberg33]

The ink is dry, release coming soon, @theathletegrp making moves…