Rank Beast

Helping businesses & brands get found online with Search Optimization, Local SEO, content, WordPress sites & hosting. Visibility where it matters most.

[Rank Beast @RankBeast]

There is a new entry in The SEO Cemetery: The Ferryman of Black Water.

It promises safe passage, but pulls you somewhere else entirely.

https://t.co/SLwYUnvDZU

[Rank Beast @RankBeast]

The SEO Cemetery is here.

Old, manipulative SEO tactics refuse to stay buried.

Each week, I’m publishing eerie horror stories about the tactics that haunt search optimization marketing.

The first one is live. Step carefully. 🪦 https://t.co/rr7sWgHIjT

[Ahrefs @ahrefs]

Idea to promote your blog: Share barebones posts on Reddit💡

Reddit loves useful content—as long as they aren't focused on self-promotion.

Here's how we shared a barebones version of our content (no pics/links). We only added a link back to our content at the end of the post:

[Rank Beast @RankBeast]

😆 This one “My dev took care of SEO”. Mmhmm

[Kristina Azarenko Sparks 💬 @azarchick]

Friday #SEO question:

What are the things you hear from clients that make you cringe?

I'll start:

"Our developer said he/she took care of SEO"

[Rank Beast @RankBeast]

Prioritizing #MentalHealthWellness in your workplace = Looking past your own narrative lens and seeing both yourself + others as Uniquely Human. It’s time to re-write and re-wire how we work. https://t.co/5y0emRbIFy
#mentalhealthawareness #mentalhealthatwork

[Brandon Kainoa Jacoby @JacobyBrandon]

It's insane how many b2b saas companies *require* a demo + full sales process.

I'm already sold, just let me use your damn product.

[Martin Tobias (Pre-Seed VC) @MartinGTobias]

Saw a B2B SaaS company today with 134% net revenue retention and a 70% demo to close ratio. Yes I invested.

Crush the kpis and you will get funding.

[SearchEngineJournal® @sejournal]

Medical practices should focus their online marketing on 5 specific areas, but it all starts with solid Quality Control. https://t.co/9HkT0zfnyR

#marketingstrategy #smallbusinesstips #marketingtips

[James Reynolds @FollowJames]

Apple is 80% marketing and 20% manufacturing electronic devices.

Red Bull is 80% marketing and 20% producing energy drinks.

Nike is 80% marketing and 20% developing sporting goods.

BMW is 80% marketing and 20% building cars.

If you look for it:

There is a lesson in there.

[Rank Beast @RankBeast]

Marketing for humans

[Sam Underwood 🇬🇧 @SamUnderwoodUK]

SEO-friendly = User-friendly.

When we:
- Match headers/titles to the language users use
- Add links to relevant/popular pages
- Ensure content fully covers a topic
- Remove/improve low-quality pages

We aren't just doing that for search engines. We're helping your users.

[Michal Pecánek @michalpecanek]

Update your old content :)

[Rank Beast @RankBeast]

When is the last time you looked at your B2B sales funnel? You may find gaps and areas of opportunity! This post covers the basics and how to optimize each phase

#b2bsaas #b2bmarketing #leadgeneration #salesfunnel #funneloptimization #b2bmarketingstrategy
https://t.co/XdpOXrAiiQ

[SearchEngineJournal® @sejournal]

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. via @brookeosmundson: https://t.co/6IdT8l5QB1

#PPC #PaidSearch #SEM

[Ahrefs @ahrefs]

Want to understand search intent? Then get familiar with these 12 micro intents:

1. Entertainment
2. Definition
3. Expansion
4. Enablement
5. Aggregation/overview
6, Comparison/orientation
7. Category/selection
8. Service/product
9. Brand
10. Support
11. Location
12. Website

👇

[HubSpot @HubSpot]

When thinking about diversity, equity, inclusion, and belonging at your company, don't forget about neurodiversity.

[Chiamaka Joy Agbim @Joyagbim]

When you're marketing your product(s), focus on the benefits rather than the features of the product (s).

Remember, features are what your product or service does. Benefits are what your prospect gets out of it..

Turn your features into benefits when advertising

[Nikki Halliwell @NikkiRHalliwell]

Truly effective SEO is about so much more than simply packing your website with your target keywords.

[Rank Beast @RankBeast]

We're looking forward to his week's webinar from SEJ on how to end silo mentality and increase business agility.

[SearchEngineJournal® @sejournal]

When teams work in silos, people can be misunderstood, efforts overlap, & opportunities are lost because there isn’t proper communication. Eliminate these issues with tips from next week's webinar. https://t.co/CKIaNIQrla

#SEOStrategy #DigitalMarketing #MarketingStrategy

[Semrush @semrush]

Did you know:
✍️ Articles with ‘Guides’ & ‘How to’ headlines attract the most organic traffic
✍️ Articles with 7 or fewer words in their H1 perform the best
✍️ Articles with no lists at all receive the least organic views
https://t.co/bLqMVQWtTQ.

[SearchEngineJournal® @sejournal]

Make sure your on-site search helps convert site visitors into customers with these SEO best practices. via @KayleLarkin: https://t.co/TYkD0Rneuw

#SEO