Rayavarapu venkatarao

[anand mahindra @anandmahindra]

And if you happen to be in Mumbai this Sunday, you probably should head out to Bandra…

@arakucoffeein

[anand mahindra @anandmahindra]

I’m so glad you asked, because it gives me an opportunity to clarify something that often causes confusion.

So forgive me for this long post.

The store you mentioned is not part of our Araku café chain.

The name Araku coffee can be used by anyone as it is a GI tagged name of a village & a mandal in Andhra Pradesh

Araku, like Darjeeling, can’t be exclusively trademarked by anyone.
You will find many businesses using variations such as Araku Valley Coffee, Araku Tribal Coffee and Araku Nature.

What is uniquely ours is the ARAKU brand identity; our distinctive logo, typography & graphics, which you’ll see on every genuine ARAKU café and pack.

And our Cafés also have a distinctive, pristine, look & feel with a colour palette which we have pioneered.

I’ve attached a photo of our logo so you know what to look for.

And behind that logo lies a story we’re immensely proud of.

ARAKU coffee is the result of 25 years of regenerative agriculture work by the Naandi Foundation in the Araku tribal region.

What began with just 1,000 farmers has grown voluntarily to 100,000 farming families across 1,300 villages.

Through the Tribal Coffee Cooperative created by @Naandi_india, farmers receive year-round, field-based training, often from tribal trainers within their own communities, in growing and harvesting exceptional coffee alongside pepper, fruit and other crops that preserve biodiversity.

Today, it is the largest organic coffee cooperative in the world.

And quality is non-negotiable.

Farmers who want to remain in the cooperative and sell their coffee to us must meet rigorous standards, passing through 19 milestones every year to achieve a score of 91/100.

Their coffees are then evaluated by an international panel: the Global Gems of Araku Jury & the awards are presented at the cooperative’s extraordinary annual gathering, representing more than 35,000 farmer members.

So yes, we’re delighted if the growing recognition of the name Araku helps other entrepreneurs and coffee growers from the region prosper.

But if you want to taste OUR Araku, the coffee that is the product of this remarkable 25-year journey, look for the logo.

That logo doesn’t just identify the coffee. It identifies the community and the process behind it.

[Rayavarapu venkatarao @Rayavarapuvenk3]

RT @manoj_naandi: I have lived in Bandra and known the place for over 35 years now!!! It is a microcosm of the best of Mumbai - I like to t…

[anand mahindra @anandmahindra]

A clip of the latest @arakucoffeein Café in India before it opened its doors a few days ago…

The eighth in the world. Four in France, now four in India.

I trust you’ll be able to figure out which city & which location?

[Manoj Kumar @manoj_naandi]

On #TeachersDay I salute and bow my head to these Women Entrepreneurs aka Farmers in Shravasti, Uttar Pradesh. These are just four of a 100,000 that we work with to create Good Food Corners as part of @naandi_india effort to create a nationwide Good Food for All network where women produce all the food for their homes in small patches of land learning for the first time Regenerative Organic Agriculture of Naandi Foundation. They have learned, taught and impacted a million lives in their villages.

They are both the best students and teachers I have met last two years.

(Thank you @MahindraRise for supporting this initiative year after year as part of the CSR initiatives.🙏)

[anand mahindra @anandmahindra]

When I started Project Nanhi Kali nearly three decades ago, I never imagined it would become a movement of this scale.

Today, thanks to all those who joined & shaped the initiative, it has impacted nearly a million girls while creating an ecosystem of communities, corporates and individuals committed to changing what it means to be a girl in India.

What I love most is that the team keeps reinventing. Its latest innovation is using football to build confidence, teamwork and leadership.

With over 2,350 girls’ teams, this year’s Toofaan Cup mirrors the FIFA World Cup, with teams representing all 32 participating nations. The girls are learning far more than football; they’re discovering the world.

My salute to the thousand-odd Skill Associates and the all-women Game Changers and coaches, and to the people who have shaped this journey: Sheetal Mehta, Swati, Rohini Mukherjee, Lisa Murawsky, Radha Varadarajan, Seema, Devu and, of course, the irrepressible Manoj Kumar!

May this tribe continue to Rise…

[Dr.Sayajirao Gaikwad @DietDrsayajirao]

₹60 kesar mango sapling planted in backyard 4 years ago.
Harvested 200 mangoes today.

A child who watches a mango ripen on a tree learns more about food than a thousand advertisements can teach.

[Manoj Kumar @manoj_naandi]

The team @naandi_india created different vehicles (@arakucoffeein @UFCo_India ) to spread across India the most sustainable biology led agriculture template of Naandi Agriculture (from Earth to Mouth) to make India become the role model for producing nutritious food to everyone without damaging any part of Mother Earth and ensuring every producer/farmer has sustained profits to make it an aspirational livelihood career.

No Chemicals/Pesticides.
No Middle men.

Maximum Nutrition for consumers.
Maximum Profits for farmers.

Thank you @anandmahindra @kris_sg @satishkreddy and Maganti Rajendra Prasad to be our Life Trustees and trust and support us in every possible way to make Naandi to be the medium to enable India to create this template that the world can emulate.

Now we are deepening our “footprints” in Uttar Pradesh and Punjab.

Watch this space in the years to come.
🙏

[Manoj Kumar @manoj_naandi]

After meals next challenge is going to be student housing.

I am told by all my European friends that University life for students have become prohibitive due to increasing cost of living.

[anand mahindra @anandmahindra]

Every crisis has a way of revealing something larger than an immediate fix.
Sometimes the real breakthrough is not managing the crisis better but outgrowing the dependency that caused it in the first place.

As someone once said: “The best solutions don’t just solve problems. They dissolve them.”

Right now, global fertilizer supply chains are under strain because of the blockage in the Strait of Hormuz. Urea prices are reportedly up sharply. Phosphate supplies are tightening.

And yet, in the middle of all this, about 2,000 Indian farmers have just completed another full season with zero synthetic inputs. Normal yields. Lower costs.

Not a pilot project. Not a theory. They’ve been doing this since 2019.

What struck me most is that 80–90% of the farmers return every season, not out of loyalty to a movement, but because the economics work.

Yields comparable to conventional farming. Lower input costs. And produce that tests residue-free every single time.

A working model. Built right here in India.

This video by @UFCo_India captures a remarkable agricultural breakthrough built on over two decades of work by @naandi_india , the same organisation that first helped create the @arakucoffeein story in Andhra Pradesh.

After seeing the success of regenerative farming with Araku Coffee, Naandi Foundation, which I’m privileged to chair, spun off Urban Farms Co. as a social enterprise with an ambitious goal: to create a nationwide “food grid” of regenerative vegetable farms serving urban India.

Today, Urban Farms Co. & its partner farmers have demonstrated that food can be grown at scale without urea, synthetic fertilisers or pesticides.

They now grow more than 50 varieties of vegetables across states ranging from Himachal Pradesh to Karnataka, Telangana, Maharashtra, Rajasthan & Chhattisgarh, supplying nearly 10,500 tonnes of vegetables per year.

And this is not confined to company-owned farms. Over 1,200 partner farmers are generating sustained profits through regenerative, residue-free agriculture.

Available currently in Delhi NCR, Chandigarh, Mumbai, Pune. On Blinkit as well.

The future of food may not run on imported chemistry.

It may well run on healthier soil, better science & farmer economics that actually work.

Bravo to Vikash, Raheel and Madhur, who are leading this mission at Urban Farms Co. & who took on the challenge of @manoj_naandi to prove that regenerative agriculture can move beyond philanthropy and become truly market-ready.

[Manoj Kumar @manoj_naandi]

Mi(li)nd defies age !
Inspiring stuff.
Congratulations @milindrunning

[Manoj Kumar @manoj_naandi]

India’s most famous contribution to the world of mathematics is Number Zero.

And now the best contribution of @NanhiKali to the world is the power of Number One.

Watch this beautifully made film to understand how One is the most powerful number when it comes to social transformation, especially girls empowerment.

After 20 years and 1 million girls transformed by Project Nanhi Kali, the film shows you how a holistic education program where each and every girl when supported and mentored by a trained “didi” for years day in and day out produces a game changing power that is irreversible and invincible.

(Project Nanhi Kali is jointly by @naandi_india and @KCMahindraEduc1 )

[Manoj Kumar @manoj_naandi]

May I add @anandmahindra to answer further the point of @SrinivasanSS52 that the main story of @arakucoffeein is the agriculture science of @naandi_india that includes microbiology, biodiversity and the 19 steps of quality.

This we have shared it with the states of Kerala (Wayanad) and Odisha (Koraput) government teams and they will hopefully emulate it. Meanwhile we are trying to help Nagaland collective brought together to us by @rvenk recently. Nagaland is having some great micro lot coffee potential says my expert team after cupping some samples.

We @naandi_india believe in spreading the goodness - the values of sharing and caring of the tribal communities.

#Arakunomics

[Manoj Kumar @manoj_naandi]

Winning is not everything.
In this race, Humanity won.

[Rayavarapu venkatarao @Rayavarapuvenk3]

RT @manoj_naandi: It’s official! AMARAVATI is the capital of the state of Andhra Pradesh in India.

Congratulations to the people of Andhr…

[Manoj Kumar @manoj_naandi]

In classic @IndiaSpend style, here’s a well researched story about the resilience of Araku tribal coffee to climate change. Karthik Madhavapeddi spent days interacting with the farmers and learned the entire agriculture science and world class coffee processing of @naandi_india and learned first hand from farmers. Long live journalism of this kind!

If you care for coffee or climate crisis don’t miss this story.

World over and within India coffee and climate crisis is a hot topic. But @arakucoffeein is mostly immune to climate crisis thanks to the culture and biology led agriculture science followed meticulously by these farmers.

The Andhra born Engineer Anupama Sreeramaneni @anukoneru who heads our operations has created this wonderful 19 step S.O.P. that can assure a fabled record score of 91/100 for the coffee.

#Arakunomics

[Manoj Kumar @manoj_naandi]

I am so thrilled that Project @NanhiKali received this prestigious Sports for Social Good Award from Sportstar under the aegis of @the_hindu newspaper group.

This is an award for years of holistic education to empower nearly a million underprivileged girls across India by @naandi_india under Project Nanhi Kali. A big shout out to our Sports Director Lisa Murawsky @gnwLisa who leads this initiative and to the 1850 young women Associates on ground who make this happen.

I also thank all the thousands of individual and hundreds of corporate donors who support this Project in transforming girls across India.

[anand mahindra @anandmahindra]

The term ESG, (Environmental, Social & Governance) is well known in the Business world.

Time for SSG: Sports for Social Good to be recognised as an equally important acronym…

Congratulations @manoj_naandi & Team @naandi_india

I’m proud to be your Chairman.

[Manoj Kumar @manoj_naandi]

I just want to say a prayer for- India 🇮🇳- Fielding will be decisive in whom wins this match between India 🇮🇳 and New Zealand 🇳🇿

We need to remember the maxim - Catches win Matches.

We need Axar Patel 👇 like catches. Never mind we put 250+ on board.

This is going to be cracker of a #T20WorldCup final.

[Manoj Kumar @manoj_naandi]

And … India’s son #LakshyaSen
despite a bleeding hurt foot, Lakshya played epic badminton to win the semi finals of the #AllEnglandOpen2026 just now. He is now one game short of creating history.

Thank you @JioHotstar for streaming it live.

Best Saturday ever for me in a long time ! Every point was a battle of wits, speed and deception. Genius!