Rich Owings

Local search marketing specialist. Follow me for local business and search marketing tips.

[Kristina Azarenko Sparks 💬 @azarchick]

This SEO topic is too important to ignore.

Links 🔗 vs. buttons ▶️

Many don’t think there’s an issue with those… before they face one.

I’ll explain it in a short 🧵

[Rich Owings @RichOwings]

https://t.co/nRTvzNPYad

hello wordl 1/6
🟩🟩🟩🟩🟩

[Mockingbird @MockingbirdMktg]

FindLaw WordPress Websites: A Cynical Middle Finger to Their Clients - https://t.co/DpwHOMp2XS

[Cyrus | SEO AI @CyrusShepard]

Fascinating new Core Web Vitals study via @THCapper

Google says you need to pass *All 3* thresholds for a ranking boost - but is that the case?

Data suggests failing 1 or 2 didn't make a big difference, but sites failing all 3 dropped big.

More nuance: https://t.co/p46df1UwnB

[Rich Owings @RichOwings]

@GuideTwit Wow, that's quite the test. Would be crazy to see it go live all over.

[Rich Owings @RichOwings]

Any idea why @googleanalytics is showing a different number of organic sessions for May 27, 2021, when I compare it to the previous year? Neither report is using data sampling; both are based on 100% of sessions. CC @rustybrick

[Rich Owings @RichOwings]

Great definition of the modern role of an SEO...

[Kevin_Indig @Kevin_Indig]

I am a proponent of the “SEO becomes more complex and gets harder”, but one important point to make is that as SEOs, there are still tons of things we can do to drive major impact!

No other role, except for maybe product managers, is so horizontally integrated.

[Rich Owings @RichOwings]

Good post about blockchain and the open Web... Why the blockchain matters https://t.co/eJmN8OkVtZ

[Rich Owings @RichOwings]

@JoyanneHawkins @ColanNielsen @sengineland Hey @ColanNielsen I understand that the benefit goes away if everyone is doing it, but what is the impact on a business when they don't do it and everyone else does?

[Rich Owings @RichOwings]

@SterlingSkyInc Aw, y'all are so sweet! I love the community you've built for local SEOs. And I can't wait for Local U!

[Rich Owings @RichOwings]

@localuniv @JoyanneHawkins @lilyraynyc @noahlearner @GuideTwit @tomwaddington8 @GregGifford @ColanNielsen @ErinJones Oh yeah, definitely amazing. Looking forward to it!

[Rich Owings @RichOwings]

@ndyjsimpson @headley @whitespark Ah crap, another secret out of the bag!

[Rich Owings @RichOwings]

@s_spencerwrites Did you write the spoiler headline or did someone else? https://t.co/pydMLvt2Oi

[Rich Owings @RichOwings]

@JoyanneHawkins @BrianBarwig I thought these went away for all local businesses a long time ago.

[Rich Owings @RichOwings]

@azarchick Should you only be concerned with URLs showing in image search in GSC?

[Rich Owings @RichOwings]

@FedEx Your delivery of my @Walgreens prescription was smashed. Also, it says it was left at front door but it was in @USPS mailbox by road

[Rich Owings @RichOwings]

@keyserholiday @smindsrt @keyserholiday I assume you're not saying that you should never edit a GMB listing, right? Just try to minimize clients' self-inflicted wounds?

[Rich Owings @RichOwings]

Great tip!

[Joy Hawkins @JoyanneHawkins]

Heard a seriously SOLID tip from @TheSocialDude on the @lmidaily YouTube series (https://t.co/bryeXHtwxO). If Google isn't showing the photo you want in the Knowledge Panel, use the header image on the GMB website to influence it.

[Rich Owings @RichOwings]

@clairecarlile Thanks for sharing. I'm having trouble understanding the CallRail tip though. Are you saying you can append UTM info to your primary phone number in GMB?

[Rich Owings @RichOwings]

@JoyanneHawkins Yay! Thanks @JoyanneHawkins. You're the best!