Rumika

Former fashion industry exec turned wellness industry buff and yoga teacher. Living, loving, and always looking to be inspired. Left NYC for the mtns…

[Rumika @Rumika1111]

@Roy_Bntz Loved her so much

[Eckhart Tolle @EckhartTolle]

"To offer no resistance to life is to be in a state of grace, ease and lightness. This state is then no longer dependent upon things being in a certain way, good or bad." - Eckhart Tolle

[Roy Ben-Tzvi @Roy_Bntz]

Tuesday's issue is live!

BARK’s founder and CEO Matt Meeker started BARK because of his Great Dane, Hugo.

In 2011, Matt and Hugo lived in Brooklyn and quickly came to find that New York City pet stores did not cater to big dogs.

Matt found that most dog products fell into a “one size fits all” category and he couldn’t find anything specific to Hugo’s size.

What happened next was the start of a massive subscription service company

https://t.co/1NLyUOnrlg

[Rumika @Rumika1111]

@Roy_Bntz @celinehalioua @loyalfordogs 🐶

[Roy Ben-Tzvi @Roy_Bntz]

This week we interviewed @celinehalioua

- Why she decided to launch @loyalfordogs
- Raising $58 million
- Getting FDA approval
- What is methylation age
- How helping dogs live longer might also help humans live longer

For the full interview 👇👇
https://t.co/QCiJB6Eqo6

[Roy Ben-Tzvi @Roy_Bntz]

This week's issue:

- CBD for your dog
- How a market that didn’t exist 10 years is now booming
- Setting up a legal entity
- Dog groomer making $$
- Snoop Dogg & Petco

And much more...👇👇

https://t.co/XqRRWSHZee

[Rumika @Rumika1111]

@Roy_Bntz 🐾🐾

[Roy Ben-Tzvi @Roy_Bntz]

"Never let the quest for more distract you from the beauty of enough."

This is a solid one by @SahilBloom

[Roy Ben-Tzvi @Roy_Bntz]

In the past dogs and other pets used to exist in order to work for us, they would eat leftovers, stay outside, and were by no means considered family.

Nowadays, our pets are family. We invest in their well-being - from the best food to orthopedic beds, fancy jackets, and expensive medical care.

Here are 5 reasons why everyone considers the pet industry - “recession-proof”

1. As I just said, pets have elevated their status to family members, pet parents are willing to spend money on their loved fur balls even during tough financial times

2. Necessity - Your pet needs to eat, regardless of if you’re buying the most expensive organic food or the cheapest one, you gotta buy something to feed your dog or cat.

3. Less kids, more pets - Millennials who account for about 33% of pet ownership are replacing babies with pets and plants. Pet ownership has never been higher.

4. Pet humanization: The trend of pet humanization, where people treat their pets like humans, has contributed to the growth of the pet industry. This trend has resulted in increased spending on high-quality pet products and services.

5. Diversification of products and services: A broader range of products and services, such as pet grooming, pet sitting, pet training, and pet healthcare are available. This creates a robust market that can weather economic downturns in one segment of the industry while thriving in others.

If you liked this, make sure. to follow me @Roy_Bntz and subscribe to The Woof
https://t.co/9RYk3rz0Cj

[Roy Ben-Tzvi @Roy_Bntz]

1 week until @TheWoof_ launches!!

This guy right here is asking you to please subscribe below, look at those eyes, how can you say no?

https://t.co/MFImwXJwlg

[Roy Ben-Tzvi @Roy_Bntz]

Cats out of the bag (get it?)

For the last few weeks, we've been working on:

The Woof

A newsletter that covers all aspects of the pet industry, so if you love animals and/or business deep dives, you'll love us!

We are officially launching in 2 weeks, but in the meanwhile, we'd love your support as we work on creating the Purrfect newsletter

We apologize in advance for the many animal puns

Please consider subscribing

https://t.co/9RYk3rz0Cj

[Roy Ben-Tzvi @Roy_Bntz]

"The shoe that fits one person pinches another, there is no recipe for living that suits all cases"

[Rumika @Rumika1111]

Hey @voguemagazine this is @deepikapadukone , NOT Camila Alves - please edit 🙄

[Gabby Bernstein @GabbyBernstein]

Letting go doesn't mean giving up on your dreams or aspirations. It simply means releasing your attachment to the outcome. When you practice patience and surrender, you allow the Universe to do for you what you can’t do for yourself.

[Neale Donald Walsch @realNDWalsch]

Has God ever spoken to you through nature? Sometimes God talks to us through the beauty of the world around us.

[Marie Forleo @marieforleo]

This ONE question can help shape your beliefs & behavior: How would you behave if you were the best in the world at what you do? ✨

[Ted Ryce @ted_ryce]

Your mind overthinks when your body is over stressed.

Calming your body calms your mind.

[Roy Ben-Tzvi @Roy_Bntz]

Catchphrases are extremely useful

They can simplify complex ideas, help break the ice in awkward situations, and most importantly make the other person laugh

If you want to be memorable and master the art of conversation - start here 👇

https://t.co/oFv2NHvl7U

[Roy Ben-Tzvi @Roy_Bntz]

The truth is: Our lives are filled with failure

But

If you have an idea, don't let anyone stop you, not the naysayers nor the pessimists

Every no is simply a step closer to a yes

Bruce lee said "be water"

Water goes through everything, be water my friend

[Idil Ahmed @idillionaire]

What are you grateful for right now?