Ryan Baum

Growth consultant // prev. built & led content programs at @gorgiasio @helixa_ai // Big Music Nerd // he/him

[Ryan Baum @RyanBaum]

@kplikethebird @every Congrats frandddd

[Katie Parrott @kplikethebird]

[Channels Mariah]: It's tiiiiiiiiiime!

Today @every is releasing Compound Writing, so now you - yes, you - can install my tendency to overthink a paragraph.

I started this past winter by pulling down the Compound Engineering plugin and telling Claude (4.5 at the time, what a model that was, “I want to build this but for writing.” I’ve spent the last six months building and writing with and adding to and tweaking it.

The plugin gives Claude Code and Codex skills for interviewing you about an idea, shaping a draft, and questioning whether your argument holds up. When you figure out something useful about your writing, you can save it as guidance for the next piece instead of having the same conversation with the machine indefinitely.

I’m standing on the shoulders of giants here in the form of @kieranklaassen and @danshipper, whose work on Compound Engineering and agent-native architectures informed the evolution of this project - what, why, and how.

My process, and this plugin, is one way to write with AI. Someone else could start with the same tools and build something completely different, and I’d love to see it. You can use the whole process, borrow one editing skill, or write every word yourself and ask for feedback. No obligation to adopt my entire collection of hang-ups.

My hope is that Compound Writing gives you a new playground to discover your own process and grow as a writer. I’ve written a guide to getting started: https://t.co/ZAPa96JV9Z

[Ryan Baum @RyanBaum]

@chaothiqqq Glad I could be of service 🫡

[Ryan Baum @RyanBaum]

@JHTScherck @darienpayton @eliweisss Seconding @JHTScherck and would recommend him over myself for this. His team is more focused on SEO and has better systems in place, today.

Happy to chat though, if you want :) Maybe I can be helpful in wrapping your head around the problem.

[Ryan Baum @RyanBaum]

@iPullRank Love the juxtaposition of getting this analysis off while we were right in front of you, just absolutely sending it

[Ryan Baum @RyanBaum]

@jimmy_daly Welcome to the movement, brother! And props on not having to make it look like tactical gear to carry your children's things 🙃

[Ryan Baum @RyanBaum]

@DomKent @Tina_Donati To start…

[Ryan Baum @RyanBaum]

@DomKent @Tina_Donati Love the accountability. Do her pricing next!

[Ryan Baum @RyanBaum]

@jimmy_daly @Tina_Donati @DotyContent On the latter:

Static list of options for "strong touch" in the middle (not a single content option, naturally)

Attribution drove variable comp and the EOM data often reflected who fought the hardest in the GTM backfill meetings

[Ryan Baum @RyanBaum]

@jimmy_daly @Tina_Donati @DotyContent But as with all attribution (that I've seen), it suffered from being an imperfect model AND from incentivizing the wrong behavior.

[Tim Metz (孟田) @timmetz]

My latest article for @AnimalzCo unpacks how to use AI tools like #ChatGPT and @perplexity_ai for content research. The piece covers these seven aspects of research:

1. 🔥 Ignite your research with AI: Jumpstart your research process with an instant overview of a topic’s subtopics and resources to consult.

2. 🔍 Synthesize search results: Quickly survey a topic’s online coverage for insights and gaps.

3. 📚 Digest research papers: Find, understand, and process relevant research papers.

4. 🧲 Find a needle in the digital haystack: Extract info and insights from specific links and documents.

5. 🧙‍♂️ Be a data wizard: Process and interpret data (plus make charts and graphs from it).

6. 🤖💬 Have an SME interview co-pilot: Use AI to prepare and process interviews.

7. ✅ Check facts with AI: Use AI research tools to check themselves and each other.

https://t.co/rGr5qgzecS

Super big thanks to @RyanBaum for editing and insights. 🙏

[Ryan Baum @RyanBaum]

@ericasmyname @jappleby Totally down! My favorite spot is the Williamsburg Talea. You can cowork from 10am on during weekdays and it's literally all windows.

[Ryan Baum @RyanBaum]

It doesn’t feel that scary to start a conversation with a real person who is sitting in front of you 😌

#HOTSAUCEconference

[Ryan Baum @RyanBaum]

Thinking about the homies, as I pull up to @hotjar’s #HOTSAUCEconference in NYC 🥰

“Networking” stresses people out, because it feels fake and transactional. It often is. So let’s reframe:

#networking

[Ryan Baum @RyanBaum]

So, I’m super excited to see friends this week (👋 @tommyismyname, @RamliJohn, @ericasmyname, @write_sfc

and meet new homies at #HOTSAUCEconference! Reach out if you’re here and want to link and say hey 😄

After all, once you have 100 reps shooting cold intros into the void…

[Ryan Baum @RyanBaum]

🥰🥰🥰 love hanging with content marketers irl

[Tina Donati @Tina_Donati]

The reality of height differences when you meet virtual content friends in real life for the first time.

(@RyanBaum is even more pleasant in person!)