SEO Unplugged

The SEO podcast that picks brains and entertains.

@itamarblauer invites experts to share real-world experiences that can help increase your site's visibility.

[Itamar Blauer @ItamarBlauer]

AI SEO myths are everywhere, and most of them are costing you clarity and results 🔍

@dawnieando joins the @SEOUnplugged podcast to share the biggest misconceptions around AI in SEO and break down what actually works 🤖

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

Google Discover is a powerful yet unpredictable traffic source that demands a different strategy 📈

@ClaraSoteras joins the @SEOUnplugged podcast to unpack winning Discover strategies and analyses the February 2026 Discover core update and its impact.

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

Old-school spam tactics are still gaming Google - and they’re getting away with it 🎩

Timothy Malmros Genach joins the @SEOUnplugged podcast to unpack the outdated tricks still slipping through the cracks and break down why they’re working 👀

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

Agentic commerce reframes how buying decisions are made when AI acts before humans 🤖

@alexmoss joins the @SEOUnplugged podcast to break down how autonomous agents evaluate products and what brands need to rethink now 👀

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

How AI interprets local intent is changing the rules of search for businesses and marketers 🤖

@dergal joins the @SEOUnplugged podcast to break down how AI understands local search and what it means in practice 📍

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

Get your notepad out for this one 📝

@dejanseo joins the @SEOUnplugged podcast to break down the mechanics behind AI-driven search results and how they shape real-world SEO decisions today 🤖

👉 https://t.co/5HPQuIkssM

[Itamar Blauer @ItamarBlauer]

UX and SEO don’t have to compete - they can amplify each other 🤝

Naomi Francis-Parker joins the @SEOUnplugged podcast to unpack how UX thinking can sharpen your search strategy and boost engagement 💡

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

A product mindset can transform how SEO strategies get built and executed 💡

@pelogia joins the @SEOUnplugged podcast to share how he applies product thinking to SEO, from prioritisation to collaboration with teams 🔎

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

SEO testing is evolving fast in the age of AI 🤖

@RyanJonesSEO joins the @SEOUnplugged podcast to share how he approaches experiments, interprets results, and adapts strategies for AI-driven search changes 🔎

👉 https://t.co/5HPQuIkssM

[Itamar Blauer @ItamarBlauer]

SEO analytics in an AI-driven world are more important than ever 📊

@MattMelli joins the @SEOUnplugged podcast to break down how to approach SEO analytics today.

Learn which data points truly matter and how to focus your efforts for real impact 🔎

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

Search - and how we think about it - is becoming more complex 🧠

@garrettsussman joins the @SEOUnplugged podcast to explore how user psychology is evolving with AI Overviews, multimodal search, and tools like ChatGPT 🤖

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

Search personalisation is getting smarter 🔍

Otso Karvinen joins the @SEOUnplugged podcast to explore how Google personalises results using patents and data, and how AI platforms are already setting the bar for tailored search experiences 🤖

👉 https://t.co/5HPQuIkssM

[Itamar Blauer @ItamarBlauer]

Competitor analysis is changing fast in the age of AI 👀

Steve Paine joins the @SEOUnplugged podcast to unpack how SEOs should adapt - shifting from keywords to intent and uncovering real opportunities in today’s evolving search landscape 🤖

👉 https://t.co/9spTHOAZfj

[Itamar Blauer @ItamarBlauer]

SEO education is often overlooked, but it's crucial for real impact 🚀

@HellenBenavides shares how she drove SEO education at @giffgaff, securing internal buy-in and making SEO a key part of their digital strategy.

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

Technical SEO is evolving - are you keeping up? 🤔

@HathawayP joins the @SEOUnplugged podcast to discuss the impact of AI & LLMs on search, the growing role of JavaScript, and what it all means for the future of technical SEO.

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

Ecommerce SEO comes with its own unique challenges 🛒

Kunal Sharma joins the @SEOUnplugged podcast to share insights from his in-house experience at Bulk, discussing how to scale organic growth internationally with technical and content strategies 📈

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

AI is transforming content creation like never before ✍️

@jocameroo joins the @SEOUnplugged podcast and dives into the key considerations for using AI in content strategy and useful ways to navigate its impact in the evolving search landscape 🤖

👉 https://t.co/5HPQuIkssM

[Itamar Blauer @ItamarBlauer]

Recent Google updates have introduced significant changes to the search landscape 👀

@lilyraynyc joins the @SEOUnplugged podcast to unpack the main themes behind recent updates, their impact on SEO, and trends shaping the future of search 🔎

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

Think you know how Google indexes content? Think again 🤔

@Adoubleagent joins the @SEOUnplugged podcast to unpack the complexities of Google's indexing process by sharing insights from hands-on experiments and monitoring websites with over 100K URLs.

👉 https://t.co/5HPQuIjUDe

[Itamar Blauer @ItamarBlauer]

There is never a bad time to receive some SEO advice 🔎

@thetafferboy joins the @SEOUnplugged podcast to share some unsolicited SEO tips and discuss the story behind his popular LinkedIn posts 🔥

👉 https://t.co/5HPQuIjUDe