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I sent 265,949 cold emails in 20 days.
The vast majority landed in my prospects’ primary inboxes, not spam.
Cold email works less effectively than it used to.
Pretending otherwise is either naive or dishonest.
Today, there are two ways to generate replies at scale:
1) Ultra-personalized, multichannel outreach via LinkedIn and email.
We’re seeing 50%+ connection acceptance rates and 40%+ reply rates.
The results are excellent, but the pool of highly relevant prospects isn’t infinite.
That’s what we use @GojiberryAI for.
2) Cold email at massive scale.
It’s definitely not my preferred strategy, but I wanted to test it again.
The result?
A 0.33% reply rate, excluding automated responses.
There are two ways to look at that:
A. “0.33% is terrible. Cold email is dead.”
B. 0.33% × 265,949 emails = nearly 878 replies in 20 days.
That’s more than 40 replies per day.
I’m obviously a much bigger fan of high-intent outreach.
It’s more targeted, creates less noise, and comes with fewer deliverability and reputational risks.
But sometimes, combining both approaches works surprisingly well.