🚨 EMERGENCY ACTION PLAN FOR HORSE RACING 🚨
Three weeks from today, the Triple Crown season will be over.
Then what?
What’s the plan when the spotlight disappears?
What’s the strategy when casual fans move on?
What leadership is guiding this industry forward?
Because under the current “do nothing” leadership model, this sport is heading toward a collapse.
Here are 10 emergency action items, in no particular order, that should already be underway:
1. CREATE A NATIONAL EMERGENCY LEADERSHIP TASK FORCE-
Bring together tracks, owners, breeders, horsemen, ADWs, media executives, bettors, and aftercare organizations immediately.
2. OPEN THE SIGNAL AND DATA-
Allow new media companies, streaming platforms, fantasy operators, and innovators access to racing feeds and data. END THE DATA AND TV DISTRIBUTION MONOPOLY!
3. CREATE A COMMISSIONER STYLE LEADERSHIP OFFICE-
The industry desperately needs centralized leadership and crisis management.
4. EMERGENCY AFTERCARE FUNDING-
The Jockey Club and Breeders’ Cup Limited should immediately commit major capital toward long-term aftercare infrastructure.
5. IMMEDIATE FANDUEL TV REPLACEMENT PLAN-
The industry cannot afford silence while racing loses national television exposure.
6. FULL FINANCIAL TRANSPARENCY-
Publish detailed reports on reserves, executive compensation, vendor contracts, loans, and capital deployment.
7. YOUNGER FAN ACQUISITION STRATEGY-
Launch fantasy racing, micro-betting, social gaming, and free-to-play contests immediately.
8. FREE LOW-COST STREAMING ACCESS-
Stop hiding racing behind fragmented paywalls and inaccessible platforms.
9. NATIONAL AND REGIONAL MARKETING CAMPAIGNS-
Where is the coordinated advertising campaign promoting horse racing to America?
10. COMPUTER ASSISTED WAGERING-
Bring together industry experts to address CAWs, bettor confidence, and conflicts of interest.
Horseplayers deserve transparency and confidence that the wagering system is fair, balanced, and being properly managed. Potential conflicts of interest must be carefully examined and eliminated if necessary.
And let’s be very clear…
If The Jockey Club and current horse racing leadership are not prepared to move this industry out of the horse-and-buggy era of management and into modern sports marketing, media distribution, technology, streaming, gaming, fantasy, and fan engagement, then they need to step aside and bring in people who are ready to modernize this sport.
I am ready to actively help. I’m sure many others across this industry are ready to help as well.
But the old guard must be willing to allow new, forward-thinking minds into the picture before it’s too late.
Because when the sun sets on Belmont Day, leadership better be ready with a real plan for the future of horse racing.
And if they are not ready?
Step aside and let people in who are.
REFORM IS COMING! REPOST AND SPEAK OUT.
@RepoleStable@jockeyclub@BreedersCup
@TKKuegler Why the secrecy? Would be great if a leader or leadership group could emerge and share a cohesive vision in a transparent way.
SUN: Maryland seeks ownership of Preakness brand for $85M https://t.co/fqVJ2G3eZY
@pawluk_michael Then when you go online to gather information and prospective, the overwhelming volume of negativity, whining and complaining without constructive dialog, strongly discourages new interest in the sport. 👍👍
@TKKuegler@concise_wisdom TK, thanks for sharing. Many of us see the doom & gloom stories on this topic. Are you able to share more or point us towards resources for accurate information? Recently published material could rightfully spark concern. Improved communication from leadership might be helpful.
@TKKuegler@browch05 Thanks for your reply @TKKuegler. Your insight is appreciated. I'm not directing blame towards you. I'm only a fan and have no knowledge of the inner workings.
How could state and racing officials enable this? They had zero control every step of the way? Seems crazy.
@PreaknessStakes@LaurelPark@TKKuegler Are you able to shed some light here? 4800 tickets to be sold? What time does the sale start?
From my perspective, this is an epic failure by state and racing officials. Legendary bungle.
Wanting vaccines to have proper safety testing does not make one “antivax”
Similarly, wanting to get to the bottom of the causes of autism and the alarmingly sharp rise over the past 30-40 years, instead letting governments, big pharma, and the medical establishment hand wave it away, does not make one “antivax”
God bless you and your child.
The Washington Redskins were, for all their history, extremely proud of their Native American heritage. Not only was the organization proud of its football heritage but also proud of its heritage as a team that was THE STAPLE of Native American’s image.
When football day would come, the team made a point to include parts of Native American heritage and culture into their game experience, including giving some perspective about a particular Native American “hero” in their game day magazine. It wasn’t enough just to call them the Redskins, they basically were everything that was Native American!
The Redskins have a very and detailed history of being celebrated on the reservations. From their sponsoring High Schools Football programs to also doing other activities and events for the different reservations around the country. While the rest of America was ok about forgetting about our Natives on the reservations, the Washington Redskins were busy building beautiful relationships and making lifelong fans and giving hope to THOUSANDS OF THE FORGOTTEN!
While we may have some disagreements about why and when the name of this team has been lost, let there be no mistake about who was effected when a few people decided to push an agenda.
It’s not just the fans in DC, It’s not those of us who have grown up watching our heroes with our dads, it’s not even those who wear those beautiful uniforms with such pride. It’s about an entire race of people, who when talked to in the community will show a greater than 10 to 1 view that they want their heritage to be seen again.
We now have this amazing opportunity with our fantastic ownership group, great front office and outstanding players and coaches. Not since the 1980s has Washington had this type of opportunity to contribute and contend in all parts of Football.
I would like to ask, or beg, that we all give a chance to reconcile what was taken, if possible and do what others have done before us. Let’s stand tall with Pride and march forward with those who have no voice. Let us please give our Native Americans back their Logo and name that they have fought so hard to defend.
@NotWashRedskins
@WASHREDSKlNS@Commanders@MagicJohnson #Joshharris
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Nowhere in this article do the authors confront the root cause of rising vaccine skepticism in the US: the covid debacle. Seeing covid boosters rubber-stamped by conflicted FDA and CDC panels based on immune data from a few mice has shattered the illusion that the US vaccine approval process is rigorous and free of undue industry influence. As a result, most of the American public, including physicians, are now disregarding the CDC’s current guidance on covid boosters. The illegal OSHA vaccine mandate and failed vaccine passport policies have damaged public consensus on vaccine requirements for children. Censorship of critics has only heightened skepticism. More parents are now questioning the continual piling on of more vaccines into the childhood schedule as an industry money grab. More people question the special immunity granted to vaccine manufacturers and the rigor and impartiality of current safety surveillance processes.
Bringing in a reform-minded critic like @RobertKennedyJr has a far greater chance of bridging the divide and reducing vaccine skepticism than complaining about “misinformation” and “anti-vaxxers” The medical establishment is going to have to show that they are not afraid of questions and are willing to address criticism of the status quo. Apologies for the failed covid policies would also help. @VPrasadMDMPH@kevinnbass@KevinBardosh@MartyMakary@DrJBhattacharya
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