James Graham

Always looking to be an optimist. My thoughts on marketing, communications, sailing, innovative ideas, fatherhood, skiing, media, technology and culture.

[Ed Batista @edbatista]

"A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. In an information-rich world, most of the cost of information is the cost incurred by the recipient. It is not enough to know how much it costs to produce and transmit information; we must also know how much it costs, in terms of scarce attention, to receive it." ~Herb Simon, 1971

[James Graham @SeasideJames]

@LBBOnline Bloody well done Frank.

[James Graham @SeasideJames]

@rorysutherland @moving_charlie Saying something, anything, as long as it’s immediate, has trampled all over pausing to think. My first boss asked us to give everything “the overnight test”, and slowing down communication raised the quality of communication. Which ultimately made things smoother and quicker.

[Rory Sutherland @rorysutherland]

This is a hugely important piece with shades of the late Jeremy Bullmore, for which I was privileged to contribute an afterword.

https://t.co/DCkCNiSytg

[Spencer Kelly @spenley]

7 things to remember about the "AI will kill us all" claims. Points 3 and 4 are the most vital for this discussion, and for anyone who is thinking of trusting AI agents.

[BabelColour @StuartHumphryes]

This could have been taken today - or it could have been an album cover in the 1970s - but it is a timeless self-portrait which was actually taken 115 years ago in 1910. The subject (and photographer) was the playwright and novelist Leonid Andreyev (1871-1919).
This glass plate autochrome is original colour and not colourised.

[World and Science @WorldAndScience]

Glimpses from the ISS...

A vast blue Atlantic, adorned with streaks of pink-orange and white clouds, 260 miles below.

(Credit: NASA Johnson)

[James Graham @SeasideJames]

Galileo ground a lens to look at ships coming into the harbour. Instead, he pointed it up and discovered the moons of Jupiter.

Today we don’t know where our inventions will take us. May we be blessed like Galileo.

[James Graham @SeasideJames]

If a journalist and an actor can do this, imagine what the resources of Russia, Iran etc could do. Whatever their excuses, it shows they’re not fit for public office. https://t.co/4oSu8vReBz

[Brian Gàidhlig 🏴󠁧󠁢󠁳󠁣󠁴󠁿 @BhriainGael]

Stags having a paddle in a September sunset at Applecross Wester Ross , Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿 💙 🌅 🦌

[derek walker @dereklwalker]

"Adults, they're just kids that lived." - Josh Johnson

What a Friday thought.

[Lee Clow’s Beard @leeclowsbeard]

The moment you start creating for the algorithm instead of for the audience, the medium has stolen the message.

[Lee Clow’s Beard @leeclowsbeard]

An ad that works in the moment but not in the memory isn’t earning its keep, no matter what the metrics say.

[Praveen Vaidyanathan @v_praveen]

Strategy isn't best practice, analysis or linear thinking; it's making distinctive choices that others cannot or will not make

via @rorysutherland ft. @RogerLMartin

[James Graham @SeasideJames]

“Build something”

[Sell Sell Creative @WeAreSellSell]

Marketing and brand communication in 2026 - how to cut through the crap - a new article by Andy Palmer and Vic Polkinghorne... read it here https://t.co/HkfS1vZlmm

[James Graham @SeasideJames]

In all seriousness, Clacton should get to vote for someone who will work hard to represent and benefit them. For Farage to essentially turn it into an adjudication of him is remarkably self-centred (and dismissive of Clacton). It’s highly manipulative & exploitative behaviour.

[James Graham @SeasideJames]

It’s wrong to have the people of Clacton act as a proxy for the whole of the UK public, let alone the law. But if Farage were to be subject to a public adjudication, may I suggest a national referendum? https://t.co/f6dQLpj5TW

[James Graham @SeasideJames]

Before. After.

[James Graham @SeasideJames]

@tommorton @rorysutherland Edinburgh is further west than Bristol.

[James Graham @SeasideJames]

@faris Value extraction is crushing value creation.