Sedhumanikandan E R

Building | Curious about building companies, the money behind media, and a dozen other things. Sharing my own opinions, loosely held.

[Sedhumanikandan E R @Sethu_ER]

I've spent more years on this app posting about sport, cinema and whatever else caught my eye than talking about what I actually do.

For the last few years, I've been building BetterInvest. Funding the films, shows and creators you watch, and running a media fund. Hardest, most interesting thing I've done.

So now I write about it here. The business behind the movies and content you love, what building this company keeps teaching me, and strong opinions on whatever I feel like. Sport, markets, wildlife, all of it.

You're free to argue back.

[Sedhumanikandan E R @Sethu_ER]

You're right. Delays are very common in this industry, and this asset class is prone to them. It's why we list every opportunity with a maturity range, like 3 to 7 months, instead of a single date. If someone tells us they'll need that cash by month 3, we tell them not to invest with us. A 3 to 4 month delay is always possible, and interest keeps accruing through that extended period, so the time isn't lost. This works best for money you can comfortably leave untouched for a while.

[Sedhumanikandan E R @Sethu_ER]

I've spent more years on this app posting about sport, cinema and whatever else caught my eye than talking about what I actually do.

For the last few years, I've been building BetterInvest. Funding the films, shows and creators you watch, and running a media fund. Hardest, most interesting thing I've done.

So now I write about it here. The business behind the movies and content you love, what building this company keeps teaching me, and strong opinions on whatever I feel like. Sport, markets, wildlife, all of it.

You're free to argue back.

[Better Invest @BetterInvestApp]

Thrilled to announce our successful collaboration with @PassionStudios_

The highly anticipated movie hits theatres TODAY!

Let’s celebrate this milestone together!

#ThankYou #Partnerships #BetterInvest #MovieRelease #Maharaja #VijaySethupathi

[#AusOpen @AustralianOpen]

Triple Threat 💙 🧱 🌱

A master of the major surfaces and the youngest man to do it

@carlosalcaraz #RolandGarros

[Sedhumanikandan E R @Sethu_ER]

And now, adding another win to his list! 🏆 Congratulations to Carlos Alcaraz on winning the French Open! The journey to greatness continues 👑

#RolandGarros #FrenchOpenChampion

[Sedhumanikandan E R @Sethu_ER]

He's here to rule. Vamos @carlosalcaraz 👑

#WimbledonFinal

[Sedhumanikandan E R @Sethu_ER]

Shifting between the epic IND vs PAK T20 World Cup clash and the nail-biting French Open finals! It's that kind of Sunday.

#T20WorldCup #RolandGarros #SportsSunday

[Sedhumanikandan E R @Sethu_ER]

What a thrilling comeback by Alcaraz in the fourth! The intensity is at an all-time high as we head into the decider. Keep pushing, Carlos! #RolandGarros #FrenchOpenFinals #VamosAlcaraz

[Roland-Garros @rolandgarros]

ALCARAZ FORCES A DECIDER FOR THE ROLAND-GARROS TITLE! 6-1 🇪🇸

#RolandGarros

[Sedhumanikandan E R @Sethu_ER]

Not going to ask one more again. Thank you for pushing yourself to this season for us. Nothing left to achieve. Smooth hand over done as well with wrt captaincy. Hoping to see you back in yellow with different role. Thank you champ❤️ We love you.

@ChennaiIPL
@msdhoni

[Sedhumanikandan E R @Sethu_ER]

Had an insightful discussion on Yash Roongta's podcast about how @BetterInvestApp is revolutionizing the media industry and providing innovative investment opportunities.

[Better Invest @BetterInvestApp]

Unlock the secrets of media investment!

Yash Roongta chats with Sethu Rajendran, Co-Founder of BetterInvest, about bridging the cash flow gap in media.

Learn about film rights, OTT models & more!

Watch here: https://t.co/bYQ9nQoqhU

#webinar #investment #media #BetterInvest

[Pradeep Somu @pradeepvsomu]

Exciting Start to the New Financial Year at BetterInvest 🚀🚀

April has been an outstanding month for us, setting the stage for a promising year ahead.

1️⃣ Record-breaking Transactions: April marked the highest transaction volume ever on our platform.

[Sedhumanikandan E R @Sethu_ER]

The beginning 🚀

[The Tennis Letter @TheTennisLetter]

Sumit Nagal beats Bublik 6-4 6-2 7-6(5) at the Australian Open

Last year, he was outside of the top 500.

He said he had just 900 euros in his bank account at 1 point.

It’s not easy to admit that, but his story was raw, honest, & real.

He made $120,000 today. And he deserves every cent.

The crowd was screaming for him & he let out a scream himself.

✅1st Indian male or female to beat a seed in a Slam since 1989

Rooting for this man til the end. 🥹

🇮🇳❤️🇮🇳

[Sedhumanikandan E R @Sethu_ER]

❤️

[Supriya Sahu IAS @supriyasahuias]

Elephant mother's gentle embrace, her reassuring hug and her loving warmth is all that the rescued baby elephant needed after getting united with the mother by Tamil Nadu Forest Department officials in the Anamalai Tiger Reserve. Deep gratitude and Kudos to Forest Rangers, forest guards, forest watchers, and officers who made this reunion possible. Video Credit - FD Ramasubramaniam & DD Bhargava Teja

[Sedhumanikandan E R @Sethu_ER]

The best thing I have read today ❤️ Added this exercise to my list. Excited to embrace #NewYear2024

#Inspired #SelfImprovement

[Sahil Bloom @SahilBloom]

On January 1, 2014, I wrote a letter to my future self just before graduating.

Today, 10 years later, I opened it.

This hit me hard.

Everyone should do this.

[Sedhumanikandan E R @Sethu_ER]

#RIPCaptainVijayakanth - A true icon in the movie industry and a fearless politician known for his selfless contributions and straightforwardness. His impactful presence will be greatly missed.

[Mama @SriniMaama16]

Morning. People who are living in the better parts of the city posting pictures of the roads, sky, sun from above with 'Chennai is back on its feet' caption from the 5th floor can do better. No, Chennai is no way near close to being back to normal. There are still various parts of the city flooded with people stranded with no power, water, electricity, food, internet for 48+ hours who need urgent attention. Places like Thoraipakkam, Madipakkam, Velachery, Pallikaranai, Karapakkam, Perumbakkam, Perungalathur, Sholinganallur, Royapuram, Perambur, Jafferkhanpet, Saidapet (sorry if I missed any) are badly affected. Importantly, even if the water is drained out, the real challenge will challenge after that for all ground floor residents. The house will be an absolute mess & will be take a week/weeks to get back to normalcy. It's gonna take a lot of physical, financial, emotional toil (giving you first hand report being a ground floor resident who has experienced multiple floods including the great 2015 one).

Long way to go, until then we keep working, stay for each other & show empathy. We will bounce back.

Shout out to all the great human beings, officers, officials, army people, corporation, rescue opp teams who are ON THE GROUND to help these people. 'Enna dhaan Antony um Harold um business'a control pannalum, keezha erangi vela seiyya oruthan venum la' types. True heroes.

[Sedhumanikandan E R @Sethu_ER]

Thank you everyone for sharing 🙏

UPDATE: Water is draining slowly and reduced by more than a feet now in our block (Block 14). Water lorry came, Milk came to our block.

But still the condition is bad for nearby blocks where currently basic things are delivered by tractors.

[Sedhumanikandan E R @Sethu_ER]

Need immediate help! Bollineni Hillside Apartments, Perumbakkam.

No power, No water for more than 48 hours. Received no help yet. Seems it’ll take 2-3 more days for the water to drain.

@chennaicorp

#ChennaiFlood #ChennaiRain

[Sedhumanikandan E R @Sethu_ER]

@TRBRajaa https://t.co/PPVX5IMjrN

[Sedhumanikandan E R @Sethu_ER]

Need immediate help! Bollineni Hillside Apartments, Perumbakkam.

No power, No water for more than 48 hours. Received no help yet. Seems it’ll take 2-3 more days for the water to drain.

@chennaicorp

#ChennaiFlood #ChennaiRain

[Indhavaainko (இந்தாவாய்ங்கோ) 👊 @indhavaainko]

🆘Forwarding for a friend:

1000s of families living in “Bolineni Hillside” community near Semmanchery - Water has not drained. Families suffering without power for more than 36 hours, no mobile network, no internet, with 4-5 ft water. No DG possible too.

Immediate help needed to drain this

@saikirankannan @gagsshri @SuryahSG @VinojBJP @amarprasadreddy

[Sedhumanikandan E R @Sethu_ER]

He’s back 🔥❤️

[Rafa Nadal @RafaelNadal]

🎧👀💪🏻😉