Shabi | Road to $100K

I build Amazon & TikTok brands. Founder THE WE ONE. Documenting 100 days to $100K/month — live. Follow the journey ↓

[Shabi | Road to $100K @ShabiScales]

@JennyMarquis @bot friday's a good deadline. is the store mainly the jewelry?

[Shabi | Road to $100K @ShabiScales]

@greghuber congrats Greg. the trade name is when it starts feeling real. what are you making for the Etsy shop?

[Shabi | Road to $100K @ShabiScales]

@TylerBrechbiel the 6-7 figure brands are the ones that get burned approving every sample request. vetting a handful of creators properly goes way further at that size

[Shabi | Road to $100K @ShabiScales]

@ecommboardroom yep, boring math first. appreciate the back and forth Charlie

[Shabi | Road to $100K @ShabiScales]

@itsannemm ha so the audio did the heavy lifting. cheap test, nice

[Shabi | Road to $100K @ShabiScales]

Day 151. Met a client in person yesterday after months of calls and reports. Today was the first time I had space to process it.

Started behind a laptop. Now the work puts me in front of people on the other side of the world.

The inbox came with me too. https://t.co/0X1HnIgJz5

[Shabi | Road to $100K @ShabiScales]

Meeting My Online Client in Thailand Stayed With Me

I needed a whole day to process one client meeting.

Day 151 of Project 365 #agencylife #clientrelationships

Has meeting someone in person changed a working relationship for you?

[Shabi | Road to $100K @ShabiScales]

@alex_momeni Amazon versions of the landers is smart. some people just trust that checkout more and no amount of CRO changes it

[Shabi | Road to $100K @ShabiScales]

@georgeclem makes sense. most brands think they've got Amazon covered until you look at the listing and the main image is the problem

[Shabi | Road to $100K @ShabiScales]

@binghott saw a version of this on Amazon. we left the bids alone and changed the main image and listing first. ads get blamed for a lot the page is doing

[Shabi | Road to $100K @ShabiScales]

@mikebeckhamsm the no milk thing is so real. Amazon kind of solves the traffic part but then you're fighting everyone else in the same aisle

[Shabi | Road to $100K @ShabiScales]

@scottsimnz start with a small daily cap and check the search term report after a week. that's where the wasted spend shows up first

[Shabi | Road to $100K @ShabiScales]

@imlocha yeah and it's usually not the ones with the biggest follower counts either

[Shabi | Road to $100K @ShabiScales]

@jakeXbjorseth @theronniemreir The 20x harder part is real. Early on it felt like anything worked, now it's way more about picking the right few creators than blasting samples.

[Shabi | Road to $100K @ShabiScales]

@MenachemAni Didn't know it defaulted to UTC. Sneaky one.

[Shabi | Road to $100K @ShabiScales]

@markdmei Which is why the second order matters way more than the BFCM ROAS screenshot.

[Shabi | Road to $100K @ShabiScales]

@NotZainAgain Infant formula on TikTok Shop would've sounded crazy a year ago. LIVEs for late night feeds is a smart angle.

[Shabi | Road to $100K @ShabiScales]

@PhilKiel The brand building a page to match the ad that took off is underrated. Most agencies never get that from the client side.