You cannot destroy a man who survived family problems, being broke, heartbreak, betrayal,
and the darkest nights of his life...
and still woke up smiling to fight another day.
He didn't just survive the storm.
He became the storm.
>pick a skill (passion) you are semi-good at (or interested in)
>figure out your path to monetization (there are an unlimited number of ways to do so)
>start sharing with the world what you are doing (good and bad)
>do more of it
>realize that your life is basically a video game
Your success in life has almost nothing to do with how many times you lose, but only with how much you win when you win.
So go big. You only have to get it right once.
This is a MASTERCLASS from Ramp’s sales team. They scaled to $700M+ with outbound messages like these. 6 things this cold email does SO well:
1) The subject line is "Follow-up to HumanX," a conference the CEO, João Batalha of Amplemarket, went to. It reads like a thread he's already in.
2) The first line is about his own LinkedIn post on HumanX. The SDR, Michelle, ties it to her first conference for Ramp that same week, so they have something in common before she pitches.
3) She brings up the history. Amplemarket has connected with Ramp a few times before, so the ask is a “revisit”, which is a FAR warmer start than a cold pitch.
4) She names the competitor they already use. "Brex was built for startups, but Ramp is built to scale" gives him a 1-line, HYPER relevant reason to switch over.
5) The greeting and the sign-off are in Portuguese ("Olá" and "Obrigado"). Love this. It adds a human touch to the email.
6) She spelled João with the tilde, while his LinkedIn just says "joao." A LinkedIn scrape would have missed that 10 times out of 10.
ONLY thing I’d change:
The length.
It’s a tad long. However, it works regardless due to all of the other factors at play.
Love this, and I recommend taking some of these for your own outbound campaigns.
The best sales techniques on the planet will never save a bad fit.
Salespeople graft way harder than they ever need to.
They spend every waking hour learning how to handle objections so they can convince, argue and "trap" prospects with clever little tricks.
Trouble is, half those tricks go straight out the window the second the prospect starts pushing back.
All that time and energy would be far better spent finding prospects who:
- know they've got the problem you fix
- know it's actually a problem
- and want some bloody help with it
The secret is to keep prospecting and bin the bad fits early, not keep running headfirst into a brick wall like a muppet.
If you got laid off tomorrow & had to replace your salary ASAP, here's exactly what to do:
1. Set up a simple website with AI before the week is over. Not next month. Not after you "research more." This week.
If you hate small talk and actually want a deep, real conversation, there's a simple question swap that works almost instantly to open up the dialog. Here's how it works: 🧵
Cold Call tip for those who still get Anxious. Think about it like this. You are the Company that will make massive improvements to their business. They, are LUCKY to have your partnership. Take confidence in this. Never forget it.
Obsess. For f*ck sakes. You only get one life. Don’t screw it up by being normal. Go all in. Act like a psycho. Let people call you insane. Please. I beg you. Obsession is the path.
Things I’d tell my 25-year-old self about closing deals:
- Your tone will carry more weight than any perfectly written script
- Rapport isn’t built through chatter, it’s built through proof and certainty
- The prospect who challenges you the most is often the closest to saying yes
- Every call resets to zero. No history, no carryover. Treat it like a clean slate
- Conviction closes. Any trace of doubt leaks through immediately
- You don’t “find confidence” and then perform, you perform until confidence becomes unavoidable
Most of the painful lessons only look obvious in hindsight.
YOUNG MEN, LISTEN
Pleasure is amazing when it’s earned
Food tastes better after discipline.
Rest feels better after hard work.
Money feels better when it came from sacrifice.
Celebration feels better when there’s something worth celebrating.
Don’t chase fun. Earn it. It will feel better that way.
@ferrazzi One of my favorite lines from your book is "live and die by your subject line" <-- I'm by no means an expert at cold outreach but any success I have had has come, I think, from coming right to the point.