Sohini Ghosh

A backpacking #foodiemarketer enroute #creativeexecution into the #marketinguniverse. Loves #streetfood, postcards, stationary, #oldbooksmell & her #nikonD5600.

[Sohini Ghosh @Sohini_MSc_MBA]

@RaminNasibov Some great stroke patterns,., this happens to be the one I keep looking at from time to time.

[Sohini Ghosh @Sohini_MSc_MBA]

@petershankman @Facebook Once FB obliterated Orkut in a manner that we felt we cannot live without it. And now many of us, who have had their fill of social media, are willing to reduce all that unnecessary noise and let sense prevail. Surprisingly, FB is the favorite in this "let go" trial.

[Sohini Ghosh @Sohini_MSc_MBA]

#InteractiveChatbots
#VoiceSearch
#IntegratingAI and #BlockchainTechnologies
#InfluencerMarketing

[FlairFirst @FlairFirst]

Digital Marketing Trends That Are Changing The Way We Market To Consumers
https://t.co/O0wDroVMEt
#digitalmarketing #MarketingStrategy #consumers #ContentMarketing #branding #business

[Sohini Ghosh @Sohini_MSc_MBA]

@BillMoore20 And... "there is nothing more powerful than an idea whose time has come" - Victor Hugo

[Sohini Ghosh @Sohini_MSc_MBA]

When is it #toomuchtoconsume? Well #COVID19induced #DigitalTransformation was something that more than 50% of the market was not prepared for. One of the spotlight is on #B2Binfluencermarketing and the call to adapt is prominent than ever !! ... A good read.

[Lee Odden @leeodden]

Interesting read. How COVID-19 created a new kind of consumer in just 90 days https://t.co/V4kWCSFX29 via @FastCompany

[Sohini Ghosh @Sohini_MSc_MBA]

13 years in #Healthcare, never heard of #herdmentality sweeping away micorbes....#newbreakthrough perhaps !!😟

[Peter Shankman @petershankman]

Donald Trump. Is. So. Freaking. Stupid.

[Sohini Ghosh @Sohini_MSc_MBA]

All those hours of binge watching @cbcbakingshow, @HellsKitchenFOX at the end of #Summer2020, is finally going to culminate into something fruitful. The #fallcountdown begins to #cx20 !! Thank you @DrGiesler & @meetschmitt for making it creatively memorable @SchulichSchool ...

[Sohini Ghosh @Sohini_MSc_MBA]

#whatbetterway for a #foodiemarketer to begin one of the #mostlookedupto #marketingcourses
@SchulichSchool , when you get to learn skills of a world-class #customerexperiencedesigner from the magician himself @DrGiesler!!
#CX20 #Google #incrediblelearning #MKTG2020

[Sohini Ghosh @Sohini_MSc_MBA]

The pandemic has accelerated our gradual transition from #traveltoavailthebestdeal into #bestnearbydeals. Thanks to #customercentricity & #customizeddigitization. Factors are #Growlocalsales, improvise #mobileexperience, drive #trafficintosales & #qualifiedleads to #buildbrand.

[Think with Google @ThinkwithGoogle]

Searches for “available near me” have increased by more than 100% over last year. Discover how a smart online strategy can improve your offline bottom line. https://t.co/FDyvCgG1du

[Sohini Ghosh @Sohini_MSc_MBA]

This is a #personallyrelatable one as I have been fortunate to learn from many good bosses and few #notsogoodbosses. #Moralofthestory is as long as we #lookatthebigpicture and prioritize on #teamexcellence, your boss might become a friend and mentor as well !!
#neverstoplearning

[Harvard Business Review @HarvardBiz]

How do you get noticed by senior leadership without going over your boss’s head? https://t.co/n2jjCghj9k

[Sohini Ghosh @Sohini_MSc_MBA]

We are living in times when #businessinclusivity is the key to address #diversecustomerbase and achieve customer reach. This article highlights the need to make texts/images/videos #accessibletoimpaired and #speciallyabled customers, drilling down to #toolsandtactics details👍

[Biotica Medical Marketing @BioticaHealth]

How to Optimize Your Social Posts for the Visually Impaired https://t.co/XUA2OpiPuv #socialmedia

[Sohini Ghosh @Sohini_MSc_MBA]

Have always leaned on to #qualityoverquantity, learning to metamorphose ignorance from those lacking #eyefordetails into #constructivecriticism. In the #marketingrealm, this often meant getting #handsdeep & overworking, but it also helped me choose a task over other. #sayyessayno

[Harvard Business Review @HarvardBiz]

You can’t say yes to everyone and everything — and do all of it well. https://t.co/jy7HnFFv9b

[Sohini Ghosh @Sohini_MSc_MBA]

"For #digitalmarketing teams that haven’t adopted #agileframeworks and iterative fail-fast cultures, now is the time. Becoming more #digitallymature will ensure that your company has the technical & #organizationalmuscle to support #longtermsuccess." -D. Taylor. #Upfrontmarketing

[Think with Google @ThinkwithGoogle]

Google partnered with @BCG to understand the benefits of digitally mature businesses amid a pandemic. Here’s what marketers need to know to set themselves up for success. https://t.co/ys6Emukb0I

[Sohini Ghosh @Sohini_MSc_MBA]

If I had to sum up my #marketingprofession and #marketingpassion, nothing does justice more than #marketinginfographs like this. In course of time I have learned to admire the #infinitepossibilities we can churn from #giftofdata that lead to #PandorasBox for #brandingideas ... !!