We don't normally do training sessions but we're always happy to whether it be Google Ads, Meta, TikTok, Reddit or just a high level overview of how your teams can use these platforms most effectively (both paid and organically).
#digitalmarketing#advertising#businessstrategy
We delivered a bit of training for a client's own marketing team on Google Ads this week.
A great reminder of some of the (many) different options, and explain what why we tend to recommend what we do when weβre planning book campaigns (in this case). Pic: Graham Ruttan/Unsplash
4 Trust what you know about your audience. AI and automated targeting or placement options will drive attractive campaign headlines but not always the best total returns (see 1). Especially if you cannot track conversions or sales (but also true, even if you can)
Congratulations to the @HarperCollinsUK team for the Nibbies win for Yellowface - Fiction Book of The Year.
And thanks for the chance to play our small part in that!
But mostly, thanks for cupcakes πππ
Congratulations to the @HarperCollinsUK team for the Nibbies win for Yellowface - Fiction Book of The Year.
And thanks for the chance to play our small part in that!
But mostly, thanks for cupcakes πππ
π’ TITLE REVEAL
Brand new from the bestselling TikTok sensation author of #MurderInTheFamily, @CaraHunterBooks is back!
MAKING A KILLING πͺ Hitting your shelves in February 2025 and available to pre-order now: https://t.co/RNqyCezJOz
Trees transform streetsπ³
Next time you're walking along a tree-lined pavement, think for a moment, about how much of a difference they make..
Let's fill ALL our streets with trees
https://t.co/X2ghZng3ma
Cold callers are now trying to explain why they're not cold callers actually because...<garbled something or other about how they work with @GoDaddy and others and so they're not cold calling really>
There can be no illusion about what we think of that now....
Jun 2023: Why are is your campaign data all wrong @AdEspresso ?
Feb 2024: Hi there, @StretchDigital - we fixed it, but not for the old campaigns we screwed up!
SD: This is awful.
AE: Thank you for your feedback!Β
And this is why we don't use it...
This year weβre shining a light on our tremendous network of partners and collaborators in a new 'Partnership Focus' series for the Cundill History Hub.
Our first Q&A is with Ellie Cawthorne, @HistoryExtra Podcast Editor.
π Read here: https://t.co/Tv3IG7uLcf
Congratulations @CaraHunterBooks for storming back into the Sunday Times bestseller charts with her twisty, addictive new novel #MurderintheFamily. πππ