superfiliate

Unnecessary hot takes are imminent... But we suck on X... so here's our website @dersss @andycloyd

[Anders Bill @dersss]

STOKED to launch @superfiliate Creator Discovery enabled by @Meta

[Peter Czepiga @peterczepiga]

I’m starting to think that going all-in on whitelisting partnerships AT SCALE - like ripping hundreds of partnerships through a tool like Superfiliate or Leadsie - is the ultimate meta ads hack right now.

Ignore creative strategy, ignore other marketing channels, just product seed like hell, whitelist them all, and beat the algorithm to death with creative volume.

Toss them all into bid caps. Virtually no media buying. Focus all your time on partnerships.

Would be absolutely insane levels of reach.

[Andy Cloyd @andycloyd]

I'm stoked to announce @superfiliate 's $2M strategic growth round led by @JackPierse and the great folks over at @happystackhq

[Anders Bill @dersss]

Welcome to the @superfiliate board mr @JackPierse 🫶🥞

[Anders Bill @dersss]

Thanks for the write up @Inc
@AliCDonaldson 👏

https://t.co/uIAL4WLExO

[Jack Pierse @JackPierse]

They say back the jockey, not the horse. In this instance both are worldclass!

We're excited to lead out @superfiliate's latest round at @happystackhq. Looking forward to growing the business with you lads in the months/years to come

https://t.co/fcuHH6XmUt

[Anders Bill @dersss]

WOW... just left the Meta 2025 Marketing Summit and wanted to share some secrets we learned...

[superfiliate @superfiliate]

@basedbrandsceo @fabien_mouvet @PostscriptIO @Shopify @klaviyo @IrisFinanceCo @FinaloopTeam We're late here... but we love you @basedbrandsceo 🫶

[Right Side Up @RightSideUpCo]

Go inside the state of influencer partnerships with Right Side Up and @Superfiliate—register for the webinar today! 📣

https://t.co/pmGaqohfS4 | #InfluencerMarketing

[Ben Sharf @BenSharf]

I just got off a call with a brand founder who was telling me about his frustrations with a lot of vendors in the Shopify space and proceeded to say that he hopes more software companies can "operate like @andycloyd and the @superfiliate team".

He didn't know that Andy and I are pals, but seeing your friends win is f***ing awesome.

If brands are using you as a reference for the North Star of customer experience, you're onto something. Kudos to Andy and the team.

[superfiliate @superfiliate]

@1800D2C @usehuron @gomalomo @GetCarro @klaviyo @GetStayAi 😍 love the Huron team and their stack 😉

[1800DTC @1800DTC]

Huron (@usehuron) - the internet's best-selling men's personal care products.

Huron Tech Stack Highlights:

📕 @Superfiliate - Co-Branded LPs
📦 @GoMalomo - Order Tracking
🤝 @GetCarro - Store Cross-selling
📧 @Klaviyo - Email Marketing
🔁 @GetStayAi - Subscriptions
📊 @TripleWhale - Analytics
🛍️ @RebuyEngine - Upsells
🌟 @Juniphq - Reviews
🫂 @Gorgias - CX

[Anders Bill @dersss]

Your creators and customers should be a tailwind during the holiday season, educating their audiences about your promotions. We also built a bunch of cool frontend components to show these promos on all cobranded landing pages

[Anders Bill @dersss]

Sooo many brands during BFCM let their holiday sales cannibalize their referral and influencer programs. That’s why we @superfiliate launched our promotions tab where brands can match any sitewide sale like a higher discount, gift with purchase, BOGO, etc.

[Dan McCormick @damccormick13]

Calling out a few others we use:

- @superfiliate: affiliate
- @StampedHQ: reviews
- @getrecharge: subscription
- @triplewhale: attribution/analytics
- @disconetwork: pp feed
- @KnoCommerce: pp quiz
- @replohq: landing pages

Thanks for the s/o 1-800-D2C

[superfiliate @superfiliate]

🌐 Jon Namnath (@jonnamnath) - CGO @CreatorIQ and Co-founder @TribeDynamics
💰 Jon Morgenstern (@jonmorgenstern) - Head of Investments @VaynerMedia with @garyvee

[superfiliate @superfiliate]

Last week, we joined forces with @TikTokBusiness to host a 1-hour panel on how to master creator partnerships in 2023 with some of the industry leading technologists and operators! Here's the full recording below!

[superfiliate @superfiliate]

Guests included:
🎙 Lily Comba - Head of Influencer @superfiliate and CEO of https://t.co/lulOvEo0Bq
💡 Jon Kroopf (@Jkroopf) - Head of BD Creator Marketplace @tiktok_us
🚀 Paul Benigeri (@benigeri) - CEO @archive_dot_com

[CreatorIQ @CreatorIQ]

THIS WEEK: Join @superfiliate and @tiktok_us for a virtual panel featuring leading #creatoreconomy figures, including our own @jonnamnath!

This discussion will dive into valuable insights, strategies, and the tech shifts shaping the future: https://t.co/i1NuGhbKN0

[Ben Sharf @BenSharf]

Andy Cloyd is the Co-Founder and CEO of @Superfiliate, an ecommerce platform that helps brands supercharge word-of-mouth marketing through co-branded landing pages.

Founded less than 2 years ago, the company closed over $3 million dollars in funding and is already working with some of the top e-commerce brands in the world – including Mud/Wtr and Dr. Squatch.

In this episode, we cover @andycloyd’s real-time lessons from raising venture capital, what he learned from shifting his physical environment from LA to New York, and what’s next for Superfiliate.

Timestamps:

00:00:00 Automate co-branded landing pages for brands
00:02:43 Started company with strangers: Grit, Luck, and Vitamin D.
00:07:00 Building companies from bad ideas.
00:10:16 Lifelong learning, empathy, fair deals, venture.
00:14:18 Founders, investors asymmetry reduced.
00:18:00 People-focused sales process: Six words or less
00:20:46 Building trust and refining style.
00:24:30 Shake up life, growth curve flexes.
00:28:12 Grow relationships, manage time, filter people.
00:30:59 Prioritize quality relationships over quantity.
00:34:04 Exploring cultures, seeking challenge, building relationships.
00:36:24 Adapting to new environments, relationships.
00:41:14 Authentic connection leads to success.
00:45:00 Drawing lines between situations.
00:47:58 Create space for vulnerability: 6 words
00:49:31 Building scalable success: 6 words
00:52:34 Delegating for success in uncertain times.
00:55:22 Consolidation of fundraising platforms.
00:58:13 Define culture, scale authenticity: 6 words
01:02:16 Define culture, find right people.

Here’s the full episode (bookmark if you want to watch later):