TappedDigital

We are a digital marketing agency based in Houston, TX. We offer custom digital marketing solutions, coaching, and courses to start up business owners.

[TappedDigital @TappedDigital]

Okay, now let’s work on customer support response times! 😅 #seo #gmb #googlebusiness

[Google Business Profile @GoogleMyBiz]

📢 [Launched Today] We're thrilled to announce a new feature to streamline your video verification: Video Previews! Now, you can review your recordings before submitting, ensuring clarity and accuracy – saving you valuable time and reducing the need for resubmissions.

[TappedDigital @TappedDigital]

I’m not going to lie, I didn’t even know @ahrefs had a page inspect feature. Can’t wait to look into all of this in the morning!

#ahrefs #seo #SearchEngineOptimization

[Brodie Clark @brodieseo]

SEO Tip: this is very important for sites that put FAQ content within accordions (very common situation).

Just because the content is shown on the page, that doesn't mean it can be indexed. And even if the content appears within GSC using URL Inspection/the Rich Results Test, that doesn't guarantee it can be indexed either.

For a client I'm working with, I realised that this was the case. Content that appears within accordions across various content formats (mostly FAQs) wasn't being indexed by Google despite Google's own tools showing that the content was being rendered.

I've come across this issue in the past, where the assumption is that Google's own tools should in theory show how the search engine is seeing your content. But this is often not the case, and requires some basic 101 type testing to determine whether there's an issue.

Have found the same approach applying to the indexing of images as it does to text on a page, where Google's tools aren't always able to highlight subtle issues, requiring the use of some basic search operators to troubleshoot the problem.

In the case of text not being indexed that is hidden within an accordion for my client, I did an exact match search on Google of the text that appears in the accordion. It wasn't surfacing, so there was clearly an issue with what Google was seeing.

Now, Google has often said that using search operators (the "site:" command included) is not a way to troubleshoot indexing issues. I'm going to have to disagree with this, as my hands-on experience working with sites goes against this.

Interestingly, I found that the @Ahrefs Page Inspect feature did a great job of flagging this issue (a very underrated feature), so it could be a good tool to use as a next step. As you can see, the Page Inspect tool started showing the content in the tool after the fix was rolled out.

What was the issue in the first place? After speaking with the Developer, it turns out that some of the primitives that they were using under the hood weren't rendering hidden content by default. They then updated these to just hide as expected instead.

If you have important content on your site that is hidden within accordions at scale, make sure to do the most basic testing to ensure your content is able to be indexed by Google. And again, don't just rely on Google's tools if basic testing is telling you otherwise.

[TappedDigital @TappedDigital]

@brodieseo 😮 Very interesting… I can’t wait to test this out on a few of our client sites in the morning!

[Bronxology 🔮 @MindBodyBronx]

Everybody in the U.S. who’s TikTok got restored

[TappedDigital @TappedDigital]

@GoogleMyBiz We have met all standards and guidelines outlined here, so I'm not sure why this keeps happening with every account that we make. Can we request a manual review?

[TappedDigital @TappedDigital]

Does anyone have any resources for getting a Google Business Profile set up. It's a legit business but the account keeps auto-suspending after the verification process is completed. #sendhelp @GoogleMyBiz #GBP

[TappedDigital @TappedDigital]

Yes, we've tried the appeal process several times, sending in requested documentation and all... with no luck. What do you all do in these situations?

[Semrush @semrush]

Google Analytics has tons of data, but it can be confusing for beginners. Wondering where to begin and which metrics really matter? Check out our post on the 12 key metrics in Google Analytics:
https://t.co/WA68Y5F8mG.

[TappedDigital @TappedDigital]

AI world: nothing left manual 😅

People really want everything done for them… even the most simple things, I see.

#ContentMarketing #ContentStrategy #SEO

[Alek Asaduryan @Ldnbox]

I get this question very often.

Do I need to automate internal linking with a tool?

And my answer is you absolutely do not need a tool for internal linking.

The most successful site owners I have worked with know their content so well that they instantly see when it makes sense to link internally.

They also understand how important anchor text is and use it strategically to "help" Google pick up some keywords they would like to rank for.

An AI tool for internal linking can't do this (for now) or at least I believe so.

The only case where it makes sense to use Link Whisper or any other tool for this task is if you have a huge website with thousands of blog posts that just aren't linked internally at all.

It's better to have some internal links than to have none, but the real optimization I think should be done manually.

[Alek Asaduryan @Ldnbox]

I've audited 300 websites in the last 18 months. 😱

Here are 12 actionable tips to improve your site's SEO right now:

[Google Business Profile @GoogleMyBiz]

Do you want to move reviews across business profiles? Learn how to here! https://t.co/RFNsGK5Pfr

[TappedDigital @TappedDigital]

What are your thoughts on Google's latest decision to axe the #infinitescroll feature? Do you think it was actually to improve the #googlesearch user experience or do you think it's a way to better leverage #googleads on the results page? Drop comments!
https://t.co/W5Z5GiWtYf

[Tyllah @MarketingBully_]

If you REALLY want to grow your business, do the following:

- identify the target audience
- develop the brands personality
- built a sales funnel with a strong CTA
- A/B marketing
- marketing plan
- business plan
- optimized your socials & website
- email automation

[James Brockbank @BrockbankJames]

Building and demonstrating E-E-A-T is something every #SEO should be doubling down on right now.

I put together a 90-point checklist to help you audit your site's E-E-A-T.

Want to grab a FREE copy?

👉 RT + Like this post
👉 Comment 'Yes'

I'll DM it to you. Must be following.

[TappedDigital @TappedDigital]

Fuel Your Social Media Strategy:

A blog serves as a rich source of shareable #content for your social media channels. Each blog post becomes an opportunity to engage your audience across various platforms, driving traffic back to your website and increasing #brandvisibility.

[TappedDigital @TappedDigital]

In the dynamic landscape of digital marketing, having a strong online presence is crucial for business success. If you ask an #SEO, they will tell you to incorporate a #blog within your website. Here's why:

(a thread)

[TappedDigital @TappedDigital]

Showcase Your Products or Services:

Use your blog as a creative space to showcase your products/services. Highlight features, share success stories, and provide tips on how customers can maximize their benefits. This indirect promotion helps convert blog readers into customers.

[TappedDigital @TappedDigital]

Build Authority/Credibility:

Sharing insights, expertise, and thought leadership w/ your blog positions your business as an authority in your field. This builds trust with your audience and establishes credibility, making customers more likely to choose your products/services.

[TappedDigital @TappedDigital]

Boost Your SEO Ranking:

Search engines love fresh, relevant content. Regularly updating your blog with high-quality posts provides search engines with more content to index, ultimately improving your website's visibility in search results.

#searchengineoptimization #SEO