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TelronX | Money Archive
@Telronx
Forgotten interviews about money, dug up and explained.
Joined October 2026
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Barry Sanders wanted to stay in college. His dad told him he’d lost his mind. The NFL had to change its rules to let him in.
A few months earlier, he had run for 2,628 yards and 37 touchdowns in one season at Oklahoma State. Still the record.
Then the NCAA banned his school from bowl games and live TV.
In the video below, Sanders explains what his father told him. And why he listened.
December 1988. He was 20.
He won the Heisman and found out in Tokyo, where his team was playing that day.
He planned to go back for his senior year.
His dad said no.
There was one problem. The NFL didn’t take juniors.
So the commissioner made an exception. A year later, the rule was gone for everyone.
Detroit took him third.
His dad wasn’t done. Sanders skipped his entire first training camp until the Lions paid. Five years, $9.5 million, a $2.1 million signing bonus.
He gave 10% of it to his church back home in Wichita.
Then he won Rookie of the Year. In the last game he was 10 yards short of the rushing title, and his coach offered to put him back in.
He said no.
Keep this part.
A rule only stops you until you have enough leverage to break it. Sanders had the leverage. His dad made him use it.
His whole career was decided by contracts. So were Jordan’s, Beckham’s and Tyson’s. They’re all below.
https://t.co/QAFCRLWtsn
@1onetouch1 Imagine telling your wife you accidentally won $2.5 million playing poker. 😀
@auren_xbt in 11 games. he sat out most 4th quarters too.
Barry Sanders wanted to stay in college. His dad told him he’d lost his mind. The NFL had to change its rules to let him in.
A few months earlier, he had run for 2,628 yards and 37 touchdowns in one season at Oklahoma State. Still the record.
Then the NCAA banned his school from bowl games and live TV.
In the video below, Sanders explains what his father told him. And why he listened.
December 1988. He was 20.
He won the Heisman and found out in Tokyo, where his team was playing that day.
He planned to go back for his senior year.
His dad said no.
There was one problem. The NFL didn’t take juniors.
So the commissioner made an exception. A year later, the rule was gone for everyone.
Detroit took him third.
His dad wasn’t done. Sanders skipped his entire first training camp until the Lions paid. Five years, $9.5 million, a $2.1 million signing bonus.
He gave 10% of it to his church back home in Wichita.
Then he won Rookie of the Year. In the last game he was 10 yards short of the rushing title, and his coach offered to put him back in.
He said no.
Keep this part.
A rule only stops you until you have enough leverage to break it. Sanders had the leverage. His dad made him use it.
His whole career was decided by contracts. So were Jordan’s, Beckham’s and Tyson’s. They’re all below.
https://t.co/QAFCRLWtsn
@0xlexlab Most people focus on how much Jobs made from Pixar. I'm more interested in how close he came to walking away before it made him anything.
@Kaivo0x 50 really knows how to turn anything into a business opportunity.
@trenchixbt I wanna know what else Claude could find.
@klilvi twice. rookie year and then the whole retirement.
@0xQwertyx and then held him out of camp till detroit paid...
Barry Sanders wanted to stay in college. His dad told him he’d lost his mind. The NFL had to change its rules to let him in.
A few months earlier, he had run for 2,628 yards and 37 touchdowns in one season at Oklahoma State. Still the record.
Then the NCAA banned his school from bowl games and live TV.
In the video below, Sanders explains what his father told him. And why he listened.
December 1988. He was 20.
He won the Heisman and found out in Tokyo, where his team was playing that day.
He planned to go back for his senior year.
His dad said no.
There was one problem. The NFL didn’t take juniors.
So the commissioner made an exception. A year later, the rule was gone for everyone.
Detroit took him third.
His dad wasn’t done. Sanders skipped his entire first training camp until the Lions paid. Five years, $9.5 million, a $2.1 million signing bonus.
He gave 10% of it to his church back home in Wichita.
Then he won Rookie of the Year. In the last game he was 10 yards short of the rushing title, and his coach offered to put him back in.
He said no.
Keep this part.
A rule only stops you until you have enough leverage to break it. Sanders had the leverage. His dad made him use it.
His whole career was decided by contracts. So were Jordan’s, Beckham’s and Tyson’s. They’re all below.
@RyoEmpire and he sat out a lot of 4th quarters. could've been way more.
@BRitanySHY I genuinely wonder how you spend $103k on a hotel stay. What was included?
@aaakr777 Those poor kids. I can't imagine what they went through.
@0xMavian credit where it's due.
@vglonix miss him.
Kobe Bryant put $6 million into a sports drink almost nobody had heard of. His family walked away with $400 million.
It was 2014. He was 35, coming off a torn Achilles, and people were asking if he was finished.
Gatorade had about three quarters of the market. BodyArmor was three years old.
In the video below, Kobe explains how he planned to take Gatorade down.
He took about 10% of the company. Not an endorsement check. Equity.
Then he worked it like a job. He wrote copy for the commercials, voiced them himself and called other athletes to come in. Richard Sherman later said Kobe was the only reason he got involved.
2018. Coca-Cola bought a minority stake. Kobe’s share was valued at around $200 million.
January 2020. The helicopter crash in Calabasas.
November 2021. Coca-Cola bought the rest of BodyArmor for $5.6 billion.
His family got about $400 million.
Keep this part.
An endorsement pays you once. Ownership pays you when the company sells.
Most athletes take the check. Kobe took a piece.
He wasn’t the only one whose real money came after the game. Jordan, Beckham, Tyson and the rest are below.
https://t.co/QAFCRLWtsn
@samfux0 built it, not just promoted it. exactly.
Kobe Bryant put $6 million into a sports drink almost nobody had heard of. His family walked away with $400 million.
It was 2014. He was 35, coming off a torn Achilles, and people were asking if he was finished.
Gatorade had about three quarters of the market. BodyArmor was three years old.
In the video below, Kobe explains how he planned to take Gatorade down.
He took about 10% of the company. Not an endorsement check. Equity.
Then he worked it like a job. He wrote copy for the commercials, voiced them himself and called other athletes to come in. Richard Sherman later said Kobe was the only reason he got involved.
2018. Coca-Cola bought a minority stake. Kobe’s share was valued at around $200 million.
January 2020. The helicopter crash in Calabasas.
November 2021. Coca-Cola bought the rest of BodyArmor for $5.6 billion.
His family got about $400 million.
Keep this part.
An endorsement pays you once. Ownership pays you when the company sells.
Most athletes take the check. Kobe took a piece.
He wasn’t the only one whose real money came after the game. Jordan, Beckham, Tyson and the rest are below.
@0xTreexyz yeah he was creative director on the ads too. not just a face.
@doobxbt diluted yeah. still 65x.
@0x_Renjii that dance really had a second career
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