Spending the afternoon at @techseoconnect in Raleigh. It’s been a minute since I was on the SEO scene and hotdamn there are some smart people in this room.
It’s hard to explain what it’s like to vacuum 947 crackers out of your car (every week) until you have two toddlers. And for those of you suggesting they don’t get to eat in the car—lol, be real.
Sold the kids on chicken carbonara by saying Lightening McQueen loves CARbonara the most.
Joel says I’d be good at biz dev. Anyone want me to sell a healthy dinner to their kids? ;)
Kids want to learn. They prefer content that feeds their need to discover and do more.
You don’t have to hide education from young kids. They’ll ask for it if it meets the relatable and aspirational criteria too.
Over the past few years, I’ve read countless kids books, watched movies, seen their shows, and listened to their songs. What makes them love some things, like others, and disregard the rest?
It seems to come down to the trifecta of storytelling.
Aspirational moments are different for kids. Aspiration can be simple or super far-reaching. From starting school to becoming an astronaut. First baseball games to famous artist.
Kids look for models across their entire lives. The best content gives them lots of models.
We spent a few hours planting a vegetable garden last week. I walk out to find my 3 year old digging up the seeds. Asked him what the heck he was doing and he told me the seeds were “suffercating in that dirt.”
Just when I think I have the kids lunch time nailed, toddler learns that chicken nuggets come from actual chickens. Which are “cute and say cluck cluck.” :/