The Continuum

By and for marketers, we're devoted to perspectives on bridging the gap between brand marketing and demand generation.

[The Continuum @TheContinuum2]

5 Ways CMOs Can Lead Change–And Drive Growth–With DEI from @SherylDaija @LouisJonesIV, CMOs are critical contributors and drivers of the company’s DEI. The work is active, not passive. #marketingtwitter #thecontinuum #DiversityandInclusion https://t.co/plYZh7matw

[The Continuum @TheContinuum2]

Learn how to avoid the common pitfalls of the RFP process from the co-founder of BrandVerge, Lynn Browne https://t.co/NGDXoXGFu1

[The Continuum @TheContinuum2]

Modern life is not linear. Is it time to rethink the marketing funnel? #marketing #funnel @sherylgoldstein #Advertising #customerexperience #thecontinuum https://t.co/2CSgC2wqGH

[The Continuum @TheContinuum2]

CTV is not the future of TV (it is TV) #DigitalMarketing #Advertising #Brands #streaming https://t.co/1tVAvqll8h

[The Continuum @TheContinuum2]

@LouisJonesIV @SherylDaija Thanks, Louis and Sheryl, for your expertise. This is such a great piece. ✨

[The Continuum @TheContinuum2]

Are you marketing to Hispanic audiences? You probably should be. Learn about why culture is more than a moment @MikeValdesFauli

https://t.co/wVBSnnf2vc

#thecontinuum #digitalmarketing #advertisingandmarketing #multiculturalleadership #diversityandinclusion

[The Continuum @TheContinuum2]

We caught up with @zaonline and learned so much about #influencermarketing ✨ #digitalmarketingstrategy #thecontinuum

[Pierre Cassuto @zaonline]

https://t.co/fyofZSx9Gu

[The Continuum @TheContinuum2]

Still headed to #CES2022?

[The Continuum @TheContinuum2]

We look back with appreciation for the valuable thoughts on #brandanddemand from such notables as @jaffejuice @Koann @Joebara @rishad @jorgeplasencia @wearejackman and more. Don't miss our 2021 recap from @mossappeal as she looks ahead to "reinvention"! https://t.co/spfq9GOsxU

[The Continuum @TheContinuum2]

We are all things #ooh in the current edition of @TheContinuum2 but this Edible Billboard Takes The Cake, Literally: https://t.co/9OXtzIDOpW @mp_joemandese

[The Continuum @TheContinuum2]

We all benefited from reading your insights, @annabager. Thank you for contributing to @TheContinuum2 with specific ideas and lessons learned about #OOH. @YourOAAA has a great CEO!

[Anna Bager @annabager]

Thanks to @TheContinuum2 and its focus on #brandanddemand for sharing my POV about how, as we enter a new year, we embrace new ways to delight consumers. Part of that is tempering excitement over new technologies with a focus on humanity and real connections. #OOH #DOOH

[The Continuum @TheContinuum2]

Here's the link, for your convenience and edification! https://t.co/I56A1mCfML

[The Continuum @TheContinuum2]

Two powerful voices speak up for the power of Out of Home advertising. Just in time for out of home travels! Read the current edition of #TheContinuum and hear from @YourOAAA CEO, @annabager and @Captivate CEO, @marcskidd.

[Mack @mackmckelvey]

@mossappeal @TheContinuum2 @Captivate @MarcSKidd @YourOAAA Just finished reading @annabager's @YourOAAA piece @TheContinuum2! Very bullish on #OOH!

[The Continuum @TheContinuum2]

Congrats to our recent @TheContinuum2 contributor @dberkowitz. We’d like to take credit for this after his excellent #pov appeared here, but his credentials speak for themselves. #SerialMarketer David Berkowitz Joins @TeamMediaocean https://t.co/3FcgXLFc0i @mp_joemandese

[The Continuum @TheContinuum2]

Get ready- tomorrow’s edition will be all about #OOH — out of home advertising — digital and linear! Meantime catch up on all things #audio! #theContinuum #brandanddemand #Marketing

[The Continuum @TheContinuum2]

#Podcasting's growth makes it essential to understand how it works for #brand & demand #marketing. Branded content, synthetic voice, #AI, tracking? Check. Check. Check. It’s all addressed by @pacificcontent's @steveprattca & @VeritoneOne's Bart Roselli. https://t.co/I56A1mCfML

[Veritone One @VeritoneOne]

Our SVP Growth, Bart Roselli, has a lot to say about the evolution of #audio advertising from 'serial' to #syntheticvoice.

Read about the KEY strategies and tactics he offers for multichannel #audioadvertising via @TheContinuum2 here: https://t.co/H4Xnhdb4xC

[Pacific Content @pacificcontent]

Listen to @pacificcontent co-founder @steveprattca talk to @mossappeal about how marketers should think of the content they create as a "gift." @TheContinuum2 #Brands #storyteller #podcasting

What could that mean?
⬇️
https://t.co/9cNFlWMhZk

[The Continuum @TheContinuum2]

@mossappeal @RepublicaHavas @jorgeplasencia @SustainBrands @Koann @NPR @JonBond57 @rishad @jaffejuice Here's the link to catch up on this valuable content: https://t.co/I56A1mCfML Currently we're featuring @melgrady of @Cadillac and #SerialMarketer @dberkowitz. Tomorrow? All about #Audio!