At 17 I co-authored a paper on whether the Mozart Effect translates into physical output. We ran cyclists at max effort on Wattbikes while playing Mozart’s Lacrimosa, Vivaldi’s Winter, and Prokofiev.
The answer: music measurably changes peak power and cardiac response.
That paper is why I ended up running a neuroscience company at 19.
Dopamine is not the pleasure chemical.
It is the wanting chemical. It signals the gap between expected and actual reward (Schultz, 1997).
Scrolling feels compulsive because each swipe bets on novelty. Wins keep you betting.
Reset is boring. Hard work first.
Three months into USA Factory Network. Clearest thing I have learned:
American manufacturers do not have a marketing problem. They have a finding problem.
Most turn down more business than they take on. The platform is for brand teams who do not know where to look.
Friday review at 20:
Shipped: NEUROZYN Email marketing infrastructure, two Factory Network calls.
Cut: a podcast pitch I wanted. It would have eaten Tuesday mornings for a month.
Saying no to good is how you ship great.
The takeaway is not new. Exercise is good for the brain.
The mechanism is worth knowing because it tells you what dose matters:
Intensity, duration, consistency. Consistency more than either of the other two.
You are not too busy. You are unbatched.
Why one workout a day is the single highest leverage thing you can do for your brain.
A thread on BDNF, the protein that turns exercise into measurable cognition gains.
What I run on this, at 19, while building three companies:
40 minute zone 2 plus zone 4 mix, four mornings a week.
Output on writing days when I lift first is measurably better. I cannot prove the BDNF in my own bloodstream. The output proves itself.
Three rules I stole from prop trading that still run my week:
1. If I cannot articulate what would change my mind, I am not thinking. I am vibing.
2. Every recurring meeting has a kill condition.
3. Journal every bad decision for 3 minutes. The process, not the outcome.
A 2009 double-blind trial showed Lion’s Mane (Hericium erinaceus) significantly improved cognitive scores in adults with mild impairment. With benefits building over 16 weeks.
When formulating NeuroEdge, we centered Lion’s Mane alongside L-Theanine + Caffeine for that clean, sustained focus & neuroprotection. Real mushrooms. Research-first dosing. No hype.
Did you know that email marketing accounts for 90% of my supplement company’s ROI?
We lacked on our email marketing for the first year and ever since making it a priority our customer lifetime value doubled almost within the month.
@davvesupp 1000% agree. That’s exactly why when we were creating our formulas @NeuroZyn I made sure that one of them had creatine in them.
Not only is great for muscle building and training but it genuinely improves your cognition and memory recall ability. Especially in older people.
@HLPClips Another great way to reduce nighttime urination is to also make sure you’re drinking your caffeine earlier in the day.
Caffeine tends to act like a person jumping on your bladder as if it was a trampoline forcing you to frequently urinate.
Thinking about starting a food and beverage brand?
It’s about to be easier than ever to find a manufacturer to produce your product in 25 days.
Follow @USAFactoryNet 📍
Tomorrow morning I want to write about something that took me a year to take seriously:
Sleep is not the input to good cognition. It is the receipt.
7:30 AM.
6. The plan was never to run three companies at 20.
The plan was to create value.
Three companies is what showed up when I kept working. None of it is mythical. All of it is one decision at a time.