Travis Maddock

Husband and Father 💗, Rancher 🐂, Butcher and aspiring BBQ Chef 🥩

[Travis Maddock @TravisDMaddock]

@Qshizzle97 Like the way you think

[Travis Maddock @TravisDMaddock]

@ElkinsCattleCo Anybody that sells beef knows this is a lie. Wonder who is paying this account to post this? Plus, FSIS inspection is a government service. It adds very little cost (other than paperwork at the plant and some testing that gets passed on). Paid for by your tax dollars.

[Daryl Ritchison @DarylRitchison]

It was 7 years ago today that one of the most famous @NDAWNmesonet videos was captured. Also a reminder that late April 2019 was even worse than this year.

[Sama Hoole @SamaHoole]

American per-capita annual consumption, 1909 vs 2019:

Beef: 64 lb → 56 lb
Pork: 66 lb → 51 lb
Whole milk: 232 lb → 51 lb (skim now dominant)
Butter: 18 lb → 6 lb
Lard: 12 lb → 1.5 lb
Eggs: 305 → 280
Cheese, real: 4 lb → 18 lb (mostly processed)

American per-capita annual consumption that did not exist in 1909:

- Soybean oil: 0 lb → 56 lb
- Corn oil: 0 lb → 12 lb
- Canola oil: 0 lb → 14 lb
- High-fructose corn syrup: 0 lb → 38 lb
- Refined cane sugar: 76 lb → 105 lb
- Bottled soda: 0 gal → 38 gal
- Industrial breakfast cereal: 0 lb → 10 lb
- Frozen dinners: 0 → roughly 2 per week

American adult average weight, 1909: 154 lb.
American adult average weight, 2019: 198 lb.

American obesity rate, 1909: under 1 percent.
American obesity rate, 2019: 42 percent.

Same country. Same families. 110 years.

The animal column went down.

The industrial column went up.

The waistline followed the industrial column.

Working it out yet?

[Travis Maddock @TravisDMaddock]

@GGunthorp @USDA Give me a call sometime. I'd love to hear more about your operation. Curious about your kill and processing numbers and schedules. Do you export? Do you have a vet every day? 3 seems like a lot. 701-541-3834. And yes, I'm involved in leadership at NCBA but don't let that stop you

[Travis Maddock @TravisDMaddock]

@GGunthorp @USDA What does my involvement with NCBA have to do with this? I'm still trying to figure out what the issue is. I own a couple of FSIS plants; I've helped/ran food safety for 20 years in both very small and small plants. Never had a problem with them.

[Travis Maddock @TravisDMaddock]

@TroyHadrick The idea that ranchers should be able to kill and process without some boundaries around sanitation and safety boggles the mind. Talk about fuck around and find out. Put a couple of kids in the hospital. Find out what happens next.

[Travis Maddock @TravisDMaddock]

@beefinitiative I don't think it's wrong to expect ranchers that want to sell retail to have to adhere to sanitary standards. They are not hard to implement and they give the both the producer and the industry protections from bad actors.

[National Cattlemen's Beef Association @BeefUSA]

NCBA thanks @realDonaldTrump for delivering a key victory for America’s cattle farmers and ranchers by removing numerous tariff and non-tariff barriers for U.S. beef exports to Taiwan. American cattle producers look forward to this expanded market access for years to come thanks to the work of the President and @USTradeRep Ambassador Jamieson Greer.

https://t.co/00PGH5fYRi

[Travis Maddock @TravisDMaddock]

@mggully @JedreCyr @DomIzzoWDAY Thought you had to work?

[Travis Maddock @TravisDMaddock]

Have some steak with your butter. It’s all good now.

[Travis Maddock @TravisDMaddock]

@GGunthorp At the end of the day most livestock and meat are commodities and production of commodities across time and manufacturers is a break-even business. The free market is not designed to reward everyone, in fact it is designed to destroy those that can't compete.

[Travis Maddock @TravisDMaddock]

@NickHorob Will this be heavy on row-crop or can this be applied to diversified operations that include livestock and feed production?

[Travis Maddock @TravisDMaddock]

Here is a solution to your mud problems @Qshizzle97

[Mike Wasylyniuk @LowBoomLowDrift]

🤯

[Travis Maddock @TravisDMaddock]

@cattleguy92 @BeefUSA You would spend the whole budget trying to run ads on cable/network TV. Instead, ads are targeted via digital (Hulu, YouTube) to demo's that need beef advertising, which is why you don't see them. You already eat beef. The family in San Fran or LA, they need to see it and do.

[Travis Maddock @TravisDMaddock]

@Qshizzle97 @PetersenFarms Get that done please...

[Travis Maddock @TravisDMaddock]

Truth

[Global AgriTrends @AgriTrends]

The percentage of rancher declines is far less than dairy or swine producers of the same time period. In fact overall agriculture has decline to <2% of the population. Is this a failure? No. We have the most robust agriculture sector we have ever had.

The US beef industry is a clear example of free market capitalism. And they have developed an incredible product. Demand is phenomenal. Rancher profit the next 3 years will equate to 60 years of longer term historical profits. This is a robust and successful industry. Their land bases have surged in value creating generational wealth. That limits new entrants.

Bill’s group is a small angry subset of the industry. They want the government to somehow “save” them.

The truth is this is an industry that exemplifies free market capitalism, innovation, and success.

[Travis Maddock @TravisDMaddock]

@KINGS1973 @blakealbers Excel