Travis Halff

Founder of Y'all, a DTC performance creative & marketing agency.

[Travis Halff @TravisHalff]

Everyone should know the extent to which Anthropic, Open AI, and other AI companies are subsidizing token cost (It's a lot... like a shocking amount!).

Brands and agencies overhauling every part of their operations to rely on AI agents, without paying mind to the real token cost, are putting themselves in a very vulnerable position.

Strategic integration of AI is absolutely useful and something we do readily at Y'all, but I am genuinely worried about the number of businesses completely pivoting to be AI-first for everything.

https://t.co/rB2LsGd4c2

[Travis Halff @TravisHalff]

@andrewfoxwell Nothing says client success like replacing foundation posts.

[Andrew Foxwell 🦊 @andrewfoxwell]

The people I trust the most on media buying:

1) aren’t on x
2) are testing things very often
3) aren’t known publicly
4) usually question themselves constantly but they’re actually brilliant
5) constantly ask great questions

[Travis Halff @TravisHalff]

@3orovik Except the president doesn't control the Fed?

[Travis Halff @TravisHalff]

@MatWilliams91 @9operators @M__Operators @andrewfoxwell @CommnThreadCo @ad_leaks I'm not familiar with the others, but I've had a great experience with the Foxwell folks.

[Travis Halff @TravisHalff]

Did @Ember_Tech go out of business? It's been a month without word from their customer service team on my third broken charging pad. Also not seeing social activity so maybe they did go under...

[Travis Halff @TravisHalff]

Watching CSPAN with the boys 😎

[Travis Halff @TravisHalff]

@Yes__in @bradley_vast Thanks @Yes__in! Happy to talk Bradley.

[Travis Halff @TravisHalff]

@danielpearson @growwithbamboo @Yes__in and the rest of us at https://t.co/qccbxED0Gq work mostly with folks between 5K - 30K monthly spend.

[Alexandria Ocasio-Cortez @AOC]

Lead?

More Democrats voted to keep government open than Republicans did.

We had to drag your party kicking and screaming across the finish line to fund schools and pay servicemembers.

And that was after you wasted the whole week on a joke impeachment hearing as shutdown loomed

[Yassine @yassineelb_]

For your Performance Max campaigns, you can now see performance details at the asset group level (Cost, Conversions, Conversion Value, CTR, CVR... ). It's everything you need to make better decisions about your asset groups and optimize your campaigns.

Spread the word!

[Travis Halff @TravisHalff]

@herrmanndigital @GavinNewsom This is particularly cruel. I'll be unfollowing you now. Media buying tips are hardly worth having to see responses like this. Please take a long look in the mirror and really think about what your priorities are.

[Travis Halff @TravisHalff]

@beckylitv Mckinzee Etter is the best in the game. I'm not positive if she's taking on new work, but worth reaching out if you're still looking. https://t.co/Y512rjsu2D

[Travis Halff @TravisHalff]

@thedanielokon It's ridiculous. Feels like the DTC sphere goes through this "learning moment" every month before promptly forgetting.

[Travis Halff @TravisHalff]

@allworknosleep Hell yeah!

[Governor Tony Evers @GovEvers]

Today, Planned Parenthood of Wisconsin announced they're resuming abortion care in Wisconsin.

This is great news, but our fight to restore the same reproductive freedoms Wisconsinites had up until the day #SCOTUS overturned #Roe must continue. My full statement ⬇️

[JR Ross @jrrosswrites]

NEWS: Planned Parenthood is resuming abortion services in Wisconsin starting Monday.

See the release:
https://t.co/DHvPOzkET1

[Alex Aperios @AlexAperios]

Let's normalise agency's sharing the names of freelancers that they hired on projects!

It's the equivalent to film companies hiding the names at the end credits.

[Yassine @yassineelb_]

The feature all Google Ads specialists have been waiting for is finally here 🔥

🧵

[Dan Kaufman @dankaufman70]

On the looming impeachment of Janet Protasiewicz. My latest for @NewYorker. https://t.co/oKaeF9rT05