Finding Your Customers
@VCRebecca co-founded @CanvasVC and has deep positioning and go-to-market experience.
That's the focus of this discussion.
We cover the details of great marketing, why you should say no to customers, and how she has built Canvas.
Venture is cyclical and so the headlines read, “Venture Capital Is Dead” every seven to 10 years. This time, it just took 15. I believe this is the most exciting time to be investing in venture capital in over a decade—since the last downturn 🔗 @Fortune https://t.co/opSwCNdoPF
Only 2% of startups led by all female founder teams receive VC funding. That number hasn't changed in 10 yrs! It's time to act, not just discuss. I talked with @Jacksonfordyce @theventurenews about what I do to help lift up talented women entrepreneurs. 🎧 https://t.co/mxwljPR9bm
👋Who will be @CollisionHQ in Toronto this month?
@readkrystalhu and I will be talking about building in a downturn & why now is a great time for founders. I've successfully invested through multiple cycles & some of the best outcomes came out of these moments. #collisionconf
1/ My Golden Rule for GTM, from @CanvasVC GTM Council. "When hiring your first salesperson, hire two. You'll avoid getting a false positive or negative."-Tony Small, who has built sales teams from 0 four times over, including @zillow. https://t.co/qsTU035uhy
Early-stage GTM💎💎🧵
There are a lot of places to put AI to work. I just don't think fintech is the most exciting right now. Thanks to @technology for hearing me out on that and why we focus on businesses where AI is truly transformative, like @casetext with its AI legal asst. https://t.co/2Qxnfwi9Bp
Looking forward to my conversation with @carlquintanilla@dee_bosa@jonfortt on @CNBCTechCheck - check it out at 8am today.
Will be talking about what tech names to buy in this bear market, and how to navigate it with a long term view.
As investors, we have a fiduciary duty to our limited partners . . . and I’m not quite sure how that’s happening when you’re not on the board. Great reporting by @MilesKruppa@FinancialTimes here. https://t.co/gjK3R2zzMP
Learn more about our GTM Council here & subscribe to the Canvas newsletter to get the best go-to-market advice straight from the source: https://t.co/UXOhiL170R
One of the things I am most proud of this year from @canvasvc is the Go-to-Market Council, which we launched in August. This elite group of proven operators has shared their best advice with us, and here are the pieces I’m sharing with my founders as we round out 2021. Thread 👇
6/If you’re swimming in partnership ideas and opportunities…
“Say no to 9/10 deals. It's tempting early on to think, ‘this is something that's going to positively impact our business in a big way.' But it can get very distracting.” @jayhp, VP Business Development, @chime