Chocolate Platform

A leading programmatic video advertising technology company. #VideoSSP #ChocolatePremium

[IAB Europe @IABEurope]

Supply Path Optimization, at its core, is just a process of reducing the number of people in between that don't add value to the advertising supply chain.

How can #SPO help you?

Discover in this guide: https://t.co/nrE3kj8SaS

#Advertising

[IAB Europe @IABEurope]

With people seeking alternate forms of entertainment during the pandemic, gaming saw massive growth in 2020, while gaming culture has continued to underpin many of the rising trends across the web.

What's ahead for #gaming in 2021?

Discover here: https://t.co/x7L9ITzzQP

[PubMatic @PubMatic]

Take a look as Andrew Baron, our VP of Machine Learning and Marketplace, chats with @TheTradeDesk about the fast-changing digital media landscape, and what’s at stake as the industry collaborates on an alternative to third-party cookies: https://t.co/vdNvn5TY1k

[Index Exchange @IndexExchange]

Hear IX's Adam Noble break down his thoughts on the #CTV Ad Break in 2021 and how DSPs are evaluating / valuing streaming inventory. @getpublica https://t.co/uUuq8rAUNX

[The Drum @TheDrum]

Future-proofing your programmatic buying strategy 🔮

#TheDrumDigiSummt and @IPONWEB panel will explore the top areas buyers should be focused on to ensure the effectiveness of their programmatic buying into the future. Tune in on 13 Nov.

Register ➡️ https://t.co/2U0Aj8lWB0

[Xaxis (no longer active, follow @WPPMedia) @XaxisTweets]

We have 2 Xaxians speaking at the @IABEurope Virtual Programmatic Day next week! 👥

The European Programmatic Ad Landscape | Nicola Bevan, Xaxis EMEA
Delivering Powerful Creatives with Programmatic Advertising | Cecile Blanc, Xaxis Global

More info: https://t.co/pkOy5EWzcK

[Amobee @amobee]

Amobee was recognized by @Gartner_inc and scored on four use cases in its Critical Capabilities for Ad Tech 2020 report. Click here to learn more: https://t.co/2f51SgRp1R

[The Trade Desk @TheTradeDesk]

Hear our CMO @SusanVobejda explain the importance of making an emotional connection with consumers via storytelling. #ForbesCMO​
https://t.co/uD7mCBShMS

[mediasmart @mediasmartio]

We have good news for all marketers who like 🍫!
We have just integrated with @Video_Chocolate! So get ready your videos 🎥 because they bring us plenty of inventory for them! 😎
Check out all the other news & contact us for more info!
https://t.co/95rxeiBJ3e

#videoadvertising

[Xandr @xandr]

In our most recent piece with @adage, we share findings from the Political Edition of our 2020 Relevance Report and provide four key ways to create an effective and meaningful advertising experience ahead of the 2020 US Presidential Election.

https://t.co/OWVf8ynH21

[Xaxis (no longer active, follow @WPPMedia) @XaxisTweets]

This past summer we saw a significant uptick of users engaging with video, e-commerce, & gaming, so we prioritized developments within these 3 areas to help advertisers to make the most of them.

Cecile discusses this & more in an interview w/ @TalkCMO --> https://t.co/5AP7Y0SbMZ

[IAB Tech Lab @IABTechLab]

Digital media standards are essential for the healthy growth of #CTV advertising. We’ve put together a blog series to help you navigate IAB Tech Lab’s available & developing CTV advertising standards. Learn more: https://t.co/ULmEXwfgQ9

[Travel Texas @TravelTexas]

Some of the best caves and underground caverns in the world can be found right here in Texas. Take a look here: https://t.co/jxgsOb6nnO

📷 by: @profestraveling

Remember to wear a mask to keep yourself and others healthy so we can get back to exploring TX responsibly.

[SportsCenter @SportsCenter]

This was a DIME from Aaron Rodgers to Allen Lazard 🎯

(via @NFL)

[Xandr @xandr]

Xandrs been shortlisted for Best New Product or Service: Buy Side and Sell Side at The Wires Global 2020 awards and shortlisted for Best New Product— Xandr Invest for The Wires APAC 2020 awards. More with @exchangewire below.

https://t.co/Q4tHTzfeyV

[Leo Burnett India @LeoBurnettIndia]

Leo Burnett India is India’s most awarded agency at the APAC Effie Awards 2020 and the only one to bring home a Gold. Congratulations to our amazing teams and clients!

[Publicis Groupe @PublicisGroupe]

"The higher purpose of the #PowerOfOne — and why Justin Billingsley @8illingsley is convinced it will change the industry down to its economics — is its ability to transform a marketer’s business." Via @adage
➡️ https://t.co/B18pvAYuSl

[OMD USA @OMD_USA]

‘Twas the night before kickoff when all through the house, not a person was stirring… except for our clients @PepsiCo, @Fritolay and @NFL whose brilliant teams came together to create this magical tribute to #football. Joy to the world!🏈💕

https://t.co/woCDuFmvoY

[The Trade Desk @TheTradeDesk]

“Data-driven skills are replacing the Don Drapers more so in 2020 than in any year since 1963.” Check out what industry experts from @NBCUniversal, @ProcterGamble, @UnileverUSA, and @TheTradeDesk had to say about the future of marketing. #TTDGroundswell https://t.co/SRpisiQIDG

[Tamoco 📲 @tamocotech]

TikTok opens up to programmatic with new deal https://t.co/PBNQ5sJlPp