Kim Wagner

SEOing since 2013

[Eric Wagner @ericbwagner]

@thevivafrei thought of the day for you: If you hold a gun to someone's head, the most reasonable of requests becomes unreasonable.

[Wil Reynolds @wilreynolds]

E-commerce peeps - be aware that if you include the word "thongs" for mens sandals in your feed, Google WILL match you to the other meaning, and you WILL spend money, and you will NOT get conversions. and they DGAF.
Hope you've been watching our wasteful wednesday series!

[Rand Fishkin @randfish]

This prediction's 5yrs old, but was relevant 10yrs before that, & IMO, gets more true every day. https://t.co/DUBjvJWkH3

Headlines > Content

Not just for visibility, but for:
- social sharing
- rankings
- earning amplification
- memorability
- processing fluency
- the works...

[Google Analytics @googleanalytics]

"The funnel analysis report in Google Analytics 4 is an awesome report which anyone involved in conversion rate optimisation will find invaluable."

How to Create a Funnel Analysis Report in Google Analytics 4 https://t.co/tiZoHUju4W /by @northresearch #measure

[Kim Wagner @WagnerSEO]

Excellent thread by @amandaorson, and a book recommendation. #NewRule all threads must have at least one book recommendation. This isn’t up for discussion.

[Ahrefs @ahrefs]

17 Creative Marketing Ideas for Small Businesses by @siquanong

Working on a low budget?

Here are 17 proven and inexpensive marketing ideas you can implement for your business 👇

https://t.co/uk5mCi3kJE

[Dan Shure @dan_shure]

Content editors etc: don't let your writers just freely add tags to blog posts - you end up with menus of dozens of tag links, lots of extra unneeded pages being crawled/indexed, and lots of cleanup down the road.

[Google Analytics @googleanalytics]

"Analytics gives you the insights you need to be ready for what’s next, and the new Google Analytics is designed to help you get better ROI from your marketing for the long term."

Four steps to get started with the next generation of Google Analytics https://t.co/3ILbmOf1Pf

[Ahrefs @ahrefs]

We compared hardcoded meta descriptions with the actual Google desktop snippets for 20,000 keyword and found out that:

Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails.

[Kim Wagner @WagnerSEO]

Thoughts? I personally think that everyone has room for improvement.

[Mark Preston @MarkPreston1969]

I'm just saying...

If you need to refresh your content, it wasn't good enough to start with.

[Ahrefs @ahrefs]

Content audits involve analyzing all pages on your website to see whether they should be kept as is, updated, consolidated, or deleted.

Following our last content audit on the Ahrefs blog, we deleted 48 blog posts. Did our traffic decrease? Nope. It increased by 7.57%.

[Rand Fishkin @randfish]

SparkToro launched today: https://t.co/Tj5cqHf2BL

- Give it a spin; your first 10 searches are free
- For each person who tries the tool over the next 72 hrs, we're donating $1 to @givedirectly, up to $10,000

Thanks to everyone who helped us get here 😊

[Semrush @semrush]

✏️ A step-by-step guide by @backlinko uncovering how to scale your #ContentMarketing to skyrocket your productivity and achieve better results 👉 https://t.co/EUeCy55UXZ.

[Semrush @semrush]

5 essential steps on how to audit your #content:

1️⃣ Define your goals &metrics
2️⃣ Take an inventory of your content
3️⃣ Collect and analyze data
4️⃣ Draw up an action plan
5️⃣ Adjust your content marketing strategy

Actionable tips on each step here 👉 https://t.co/DQilp4sjEA.

[Kim Wagner @WagnerSEO]

@digitalwhat @BrockbankJames This!!! 👏🏻👏🏻

[James Brockbank @BrockbankJames]

If you could give just one piece of advice to someone just starting out in #SEO right now, what would it be?

[Kim Wagner @WagnerSEO]

Brother 1: He stopped working out last week!
Brother 2: why did you stop working out?!?
Brother 3: I was sad!
#StoryOfMyLife #thefloorislava @netflix thanks for the late night entertainment!

[Eric Enge @stonetemple]

New data on links as a ranking factor is in. Read more on our updated links study and find out if links still matter for SEO in 2020 https://t.co/9564rrl1TC

[John 🧀 ... 🧀 @JohnMu]

@aleyda Focusing on the user is a great idea, but you don't have to take studying the user in tent literally.

[Eric Enge @stonetemple]

I had a great time debunking search myths with @randfish today. Check it out: https://t.co/I8sMphLxBJ. #SEOMythBusters