How to design a brand for an AI company without looking like every other AI startup
In this video, I walk through three common problems I see in AI branding and explain how @claudeai approaches identity in a way that feels clear, accessible, and consistent for users
Curious to hear what you think and hope you enjoy it!🤍
Take a look ↓
Created one pillar page.
18 months later: it ranks for 1,247 keywords and drives 28K monthly sessions from a single URL.
Most marketers are still publishing dozens of posts with little traffic.
A single well-structured pillar page can outperform an entire blog.
Here’s the exact template that makes it work 🧵👇
my mates dad ran a recruitment agency for 23 years
sold it for €4.2m
asked him at a bbq how he built it
"james, i never recruited a single person"
"what do you mean"
"i made 600 cold calls a week for 23 years. thats it. found companies who needed staff. found people who needed jobs. connected them. took a cut. no skill involved"
he lit a cigar
"the lads who try to 'build systems' and 'create processes' and 'scale with technology' - they all went bust. i just kept calling"
asked what advice he gives new recruiters
he laughed
"i tell them to build their personal brand and leverage linkedin content strategy"
"why if thats not what worked?"
"because if i told them the truth theyd realise they dont need me or my course"
he made €4.2m from cold calls
but sells courses teaching everything except cold calls
"the secret is too boring to sell. so i package it in frameworks that make people feel smart"
the people selling you complexity got rich from simplicity
they just cant sell simplicity because it doesnt look like €2,000 worth of information
600 calls a week
23 years
€4.2m exit
thats the whole playbook
but nobody wants to hear it
I want to build Longevity Hotels.
5 villas. Pitch black bedrooms, eight sleep mattresses, 0 noise. Reverse osmosis water filters. Air filters. Ergonomic desks.
There's a restaurant with a chef cooking @bryan_johnson's approved meals. Ingredients from local organic shops.
There's also a gym with a coach and a few classes a day. Sauna. Cold bath.
The complex is in nature. Quiet but not too far from a nearby city.
Customers would be people who've built online businesses and are looking for a place to focus for a few weeks.
That's my dream place to stay. I don't know anything about physical business and real estate, but I want to make this real.