Yashvanthraa

Rethinking how India hydrates better | Building New Religion (born out of the Foundery - Cohort 1) |

[Yashvanthraa @YashvanthraaM]

@vishwani_1 Thankss Vishwani!!! 🫶

[Yashvanthraa @YashvanthraaM]

Hello, I'm Yashvanthraa (Yashu works too!)

Since 2022, I've been building in functional F&B. Since April of this year, I've been deep in hydration, building New Religion out of @jointhefoundery, alongside @nikhilkamathcio , Kishore Biyani and @RonnieScrewvala

There's one pattern behind almost everything I've built: I tend to question the default

I questioned the default protein source while building Progo, exploring plants, yeast and precision-fermented whey.

I questioned why the functional beverage shelf largely revolved around energy, and built POISED around focus and calm.

Even in college, while stuck at home during Covid, I looked at scrap metal from my family's automobile foundry and turned it into a cast-iron cookware business. We launched, generated revenue, and before I went back to the US to graduate, I sold the moulds to a customer who wanted to continue making the products.

Now, I'm questioning the default of hydration.

We have our stack of supplements, diets, wearables, scores and protocols for almost every part of health.

Yet hydration, the foundation, is the one we think about least and is often treated either as plain water or as something relevant mainly to sport and performance.

The question I'm now building around is simple: 'How do we hydrate better, daily?'

That question became New Religion.

You'll understand the name soon.

I'll be sharing more of what I'm learning while building in consumer: hydration, functional beverages, product, brand, manufacturing, and life inside The Foundery.

If you're building, researching or working in this space, do DM - I'd love a good conversation.

[Yashvanthraa @YashvanthraaM]

Fair question 😄 From water to Diet Coke to other bevs, there’s no shortage of ways to get fluids in. Our question is different: can everyday hydration be designed with more intention and functionality and can we improve how effectively the body uses and retains those fluids? That’s what we’re building New Religion around.

[Yashvanthraa @YashvanthraaM]

@yashistweting Ayyy thanks Yashh!

[Yashvanthraa @YashvanthraaM]

@bhamidipatiii @jointhefoundery @nikhilkamathcio @RonnieScrewvala Thanks Aditya!

[Yashvanthraa @YashvanthraaM]

@i_mika_el @jointhefoundery @nikhilkamathcio @RonnieScrewvala It’s the product honestly, we're not building an app to remind you to hydrate. We’re building formats around the daily habits/rituals one already has

[Yashvanthraa @YashvanthraaM]

@i_mika_el @jointhefoundery @nikhilkamathcio @RonnieScrewvala sleep and steps got scores because they were already behaviours whereas hydration got reduced to plain water because nobody built the habit layer and that's the metric: does it become part of your day? That’s the white space we are building in.

[Yashvanthraa @YashvanthraaM]

@ck_builderguy @jointhefoundery @nikhilkamathcio @RonnieScrewvala 🤞

[Yashvanthraa @YashvanthraaM]

@thedevification @jointhefoundery @nikhilkamathcio @RonnieScrewvala Indeed, thanks!

[Yashvanthraa @YashvanthraaM]

@guhanesh_ Everything is in your mind !!!

[Yashvanthraa @YashvanthraaM]

@guhanesh_ Whatttaaa wowww

[Yashvanthraa @YashvanthraaM]

@guhanesh_ Cake by the ocean?

[Yashvanthraa @YashvanthraaM]

@guhanesh_ Fruit loops?