Zefr

The Leading Global Technology Company for Social and Walled Gardens

[Zefr @ZEFRinc]

🗞️NEWS: Zefr & @tiktok_us announced Expanded Brand Suitability Protection on @tiktok_us with AI-Powered Exclusion Lists. Learn more: https://t.co/qVI21r1tS4

[Zefr @ZEFRinc]

More brands and agencies are adding #ChiefAIOfficers — and it’s not just a trend, it’s a transformation. Zefr was one of the first in ad tech to make the move. #AI #AdTech #Leadership #CAIO #Digiday

[Digiday @Digiday]

Senior roles for AI bosses are becoming more common at advertisers and agencies. Some face internally and others are external evangelizers. https://t.co/wk9ByowGIU

[Zefr @ZEFRinc]

🗞️NEWS: We’re excited to announce the expansion of our AI-driven brand suitability measurement capabilities, now available for @Snap through the company's new Brand Suitability Suite. Read more & request a demo here: https://t.co/lsxNglvKDB

[Zefr @ZEFRinc]

📰NEWS: Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available. Read more: https://t.co/IrFcWudVtr Request a Demo at https://t.co/LbySJ63W9d

[ExchangeWire Japan @ew_jp]

Zefr×オプト対談：ブランドセーフティと広告効果をいかに両立させるか[#インタビュー]

#Zefr #オプト #広告効果 #ブランドセーフティ #オンライン広告 #インターネット広告 #デジタルマーケティング @OPT_PR @ZEFRinc
https://t.co/GXf480HDuX

[Adweek Branded @awbrandshare]

It’s no secret that fake news is a big issue for brands. @ZEFRinc takes a deep dive into how misinformation affects brand perception and other KPIs. https://t.co/2Fb1OQLGyU

[Marty Swant @martyswant]

@Digiday @MAGNAGLOBAL @ZEFRinc @Adobe Here's the link! https://t.co/kT6Ga359Ke

[Marty Swant @martyswant]

Today's weekly @Digiday AI Briefing looks at two surveys related to consumer perception of AI-generated content, if people can accurately ID fake news and how misinformation impacts ads & brands adjacent to it.

Here's a chart from a survey from IPG's @MAGNAGLOBAL & @ZEFRinc:

[Zefr @ZEFRinc]

NEWS: @ZEFRinc and @IPG_Mediabrands Launch First-in-Kind Agency Partnership to Combat Misinformation. Collaboration will deliver campaign solutions for brands to avoid misinformation across social platforms in priority areas. Read more: https://t.co/t2ROoqlies

[Zefr @ZEFRinc]

NEWS: Zefr + TikTok Expand Brand Safety & Suitability Measurement through Advanced Controls for Global Advertisers. With new Category Exclusions & Vertical Sensitivity controls, brands gain advanced protection and customization. Read more: https://t.co/6RH74YPhzY

[Zefr @ZEFRinc]

Zefr's Co-CEO & Co-Founder @RichRaddon joined @aripap and @digitalshields on the @marketecturetv podcast. They discuss the challenges of #misinformation, the role of #AI in creating and combating it, and the implications for brands and platforms.

Listen: https://t.co/f65PQpmbzc

[Marketecture @marketecturetv]

Episode 66 with @richraddon from Zefr talking AI and election season.

🥸 Identifying fake and biased content
👥 @digitalshields endorses Trump?
👻 Forbes runs an MFA site

Spotify: https://t.co/1B9RPYxGu4
Apple: https://t.co/wrb6fCJzsG

[Zefr @ZEFRinc]

🗞️ NEWS: @ZEFRinc's AI-powered #brandsafety and suitability verification solution for @Meta has been expanded to support Japanese, Thai, Malay, Turkish and Vietnamese languages.

➡️Read more on our blog: https://t.co/5dDQCL44m6

[Zefr @ZEFRinc]

#Deepfakes impact celebrities, creators, & brands, with some caught in #AI dilemmas without consent. Tackling unauthorized #AI content demands a proactive strategy.

Read more:
https://t.co/srANJ755zF via @MorningBrew

[Zefr @ZEFRinc]

“I know firsthand that advertisers value these controls especially during volatile times, as it gives them the tools they need to maintain business continuity while preserving their brand values.” - Samantha Stetson @Meta

Great read in @adage https://t.co/U6aq21AFD5

[Zefr @ZEFRinc]

🗞️ NEWS: @ZEFRinc and @Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on @facebook and @instagram Reels.

Thank you to our partners at @Meta and #GARM for the continued collaboration and innovation.

➡️ Read more: https://t.co/1QBz4dI4j1

[Zefr @ZEFRinc]

📢 NEW: Zefr Expands TikTok Product with Suitability Exclusions

“The continued innovation in brand suitability on TikTok reinforces Zefr's commitment to provide advertisers with a complete view of their brand suitability on platforms” @RichRaddon

https://t.co/qEDgJTfI79

[Zefr @ZEFRinc]

NEW in @adexchanger: Generative AI's role in amplifying political misinformation ahead of 2024 election complicates the terrain for brand marketers + raises urgency for ensuring platform trust.

Read more from @ZEFRinc Co-CEO & Co-Founder @RichRaddon: https://t.co/XuuoTxTzLG

[Zefr @ZEFRinc]

📷NEWS: @ZEFRinc and @Meta launches Brand Safety Verification for Instagram Feed, adding global languages. Read more: https://t.co/nUAjtAvdox

[Garett Sloane @GarettSloane]

Twitter makes safety promises to advertisers, but that could still be a challenge from the looks of it. Can Twitter and Elon Musk really adopt carefully crafted standards that were set up well before he entered the scene? https://t.co/wUgslF2Q60

[Zefr @ZEFRinc]

Zefr’s mission to help scale GARM brand safety and suitability technology across global social platforms continues.

[Chris Riedy @chrisriedy]

This week at #CannesLions2023, we're also kicking off meetings to review more Brand Safety & Suitability providers. We want to enhance our existing suite of controls, even though we continue to make huge strides In Brand Safety. So, where are we today?